"Yau Giggle Monkey" creator: Entrepreneurial sometimes time

From gaming companies to anime companies, the company is exploring a new business model. _ Text/Colin _ Photography/Wang Xudong Some people say that entrepreneurship depends on "timing", a good business model than others to go faster than a half step, rather than walk fast one or two steps. In fact, the matter itself is not a problem, but because the market immature, leading to policy errors.　　The 2005 Hai Digital Technology Co., Ltd. (hereinafter referred to as "nine peaks") is facing a very dangerous situation. Zhangjingpeng just emptied into the nine peaks when catching up here to make ends meet, this is crazy to hit the hangover, the whole company fast 40 technical research and development personnel, divided into six groups, "go" to develop nearly 40 mobile phone games. To know, do wireless internet industry to some extent need "rely", 2003 began to develop mobile phone games, but also want to win by volume, and the product's only output channel is the mobile phone "treasure". The success of those popular games is not even clear to the developers themselves.　　Of course this is something. The company is in the end of the critical point, the investor initiation Retreat, one of the partners Yu Feng very unwilling, then the other people's shares.　　He and Zhangjingpeng want to continue to do the game, but the survival of the important, had to put the majority of employees to "persuade", only left 5: A programmer and two art design enough to do a website, there are two copy can do marketing planning, by the way run the market. Zhangjingpeng and Yu-Feng decided to find some cash flow of things to do, in order to 50,000 dollars of profit, to ChinaJoy (Micro Bo) help others to exhibit, in Shanghai's hot summer everywhere buy props. We make a space to do a website "2uc.com", named "Love Game", including online games information, forum and Game Union, the content is nothing special.　　Zhangjingpeng has developed a cartoon-style game before, on the imitation of Sina's big eyes, Tencent's little Penguin, please draw the artist is just a Q version of the Monkey as a "Love Game" mascot. This little monkey name "Game Monkey", sounded a bit blunt, on the homophonic UC evolved into "leisurely giggle monkeys." Start just as the head of the forum, and then drew some of the expression as a forum. A few days later, a lot of players to feedback, the monkey is very cute, can be introduced to small monkeys as the background of the desktop? We also drew a few hanging out. Results Yu-Feng found other websites and forums unexpectedly someone borrow leisurely monkey image.　　Is this monkey riding on the internet viral spread of the express? The nine peaks are in financial tension, perhaps this is a window that the heavens open for them. Just and a few Tencent company in charge of chatting on the internet, the other side said, hope "leisurely giggle monkey" to the expression form into QQ, to mobilize the mood of netizens. Soon, they signed a strategic agreement with Tencent, became Tencent's first "expression provider", and then signed with MSN cooperation.　　Nine peaks of the first group leisurely giggle monkey expression done 10, in QQ and MSN spread very fast, QQ simply provides a facial expression to let users download, before the expression and no package download mode of MSN also specially for leisurely giggle monkeys launched expression package. In a very short period of time, Yau giggle Monkey changedbecame a "facial expression Company". The original painting leisurely monkey just because of fun, make face to each other to provoke inspiration; Later, in Tencent, MSN request, to regularly hand in "creation", everyone's task is to think, how to use the monkey's expression and body language to express different emotions.　　It's a thing no one has done, and the team is excited. Yau Giggle Monkey's image is also gradually changing, from the eyes is rectangular, evolution for the eyes narrowed into a line of "line Eye", because Zhangjingpeng think Japanese-style watery eyes and "bean eye" is not as "line eye" more funny, small monkey head is also growing. Yu Feng and Zhangjingpeng thought, from the commercial point of view, all business should look at supply and demand, before we love in QQ on a smiling face said "Smile", but to show "bad laugh" How to do? A small monkey is easier to understand with expression and body language.　　"Facial expression" is a demand point, block also can't stop. But the biggest problem is that the team hasn't found a way to make a profit. With Tencent, MSN cooperation does not involve costs, after the development of Tencent played a flash "magic expression", found that people specifically based on the creation of the nine-peak flash version and for membership charges, Corai peak in this is still dime. We feel that we should continue to walk the "expression" line, I believe that as long as someone like this little monkey, there will always be business opportunities. And Tencent signed in a few months after the production of more than 200 emoticons, the team night to create, not only no one complained, there is a little girl in the art of the MSN signature for leisurely giggle Monkey wrote: "Baby, you will be famous."　　This expectation makes Yu Feng and Zhangjingpeng particularly touched. Even for colleagues, it's time to think about your income as soon as possible. They to leisurely giggle monkey for the protagonist did some flash animation, wallpaper and so on, and decided to do a "landing" products. 2006 "World of Warcraft" is hot, they designed a leisurely giggle monkey ornaments, above is a small monkey cosplay tauren image, to chinajoy up to release. Results 3 square meters of the exhibition next to the long line, from free to play a little game to the winners, and then many people to the box on the price of "66 yuan" directly to buy.　　Yau giggle Monkey Ornaments sold more than 1000 boxes, became the most fire products. That experience let Yu Feng and Zhangjingpeng sentiment, in fact, leisurely giggle Monkey is a cartoon image, just born on the network. But they still want to have a poker card: Do not set a target for age, the only attributes is "cute", which makes the monkey can not be targeted for a certain age of the main push high profit products, but can be men, women and men "sweep"; deliberately do not give leisurely giggle monkeys set character characteristics, the leisurely giggle monkey concocted as a cosplay actor　　, today in the "World of Warcraft" Tauren, Tomorrow in the "Great sailing era" of pirates, like a holding actor as the cartoon world of "Andy Lau." Then, they thought that with the film "Love on the signing" launched the Yau Giggle Monkey version of the couple phone pendant. This is the idea Yu Feng on the train, two small monkeys together is a peach heart shape, inside there are "sign", of course, are on the sign.　　The first batch sold about 25,000 sets, after the goods broke in Taobao can fry to 108 yuan. This leads to their vision, two small monkeys can be double into pairs, as a pair of small couples called "leisurely" and "Xi Hee", usually in pairs of products will be easy to upgrade prices, sales can also be doubled; from Hello Kitty for years, the big heat can be seen, the girl's money is better earned, and paired with the product is a girl after the boy pay money, and then extend, leisurely giggle monkeys may also involve wedding gifts. They also want to play a friendship outside of love card, for Yau giggle Monkeys design a gang of friends. No age position, cosplay actors, couples appear ...　　Yau giggle Monkey characteristics finally plump up, inadvertently with most cartoon image formed a difference. After the nine peaks of the road is flat up, more and more people like leisurely giggle monkeys, business opportunities are also looking for the door. They authorized more than 300 kinds of products in a breath in 2007; Perfect time and space, long tour network and other game enterprises also find them, the image of the authority to "dream of the Fairy", "dance troupe" and other games to go, this part of the authorization of the pay is not expensive; Zhangjingpeng again, the end of 2006, the development of the web game "disorderly Dance"　　To leisurely giggle Monkey for the protagonist, in the second year began the public test, inadvertently became one of the earliest web games; Yu Feng thinking some peripheral products, such as "Three Kingdoms Kill" series, Guanyin Bodhisattva, Tang Seng role all by leisurely giggle monkey "play". Yu Feng and Zhangjingpeng sometimes will feel, now create a cartoon image is really not easy, even at that time "mobile" mung bean frog also difficult to escape the fate of "short-lived", while leisurely giggle monkeys in Tencent QQ maintained the forwarding rate first. Maybe it's really a credit to two of people who don't play cards. Share to: