Yaw reverse growth: entrepreneurship is to do a return to the people who do not ask questions

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Yaw

Never because work affects sleep yaw clearly remember September 24, 2012 night he insomnia. A few hours later, his start-up company is about to unveil educational technology, and he has yet to decide what the company is going to do.

Beijing Hotel VIP building inside vodka, but yaw is not happy, state can say very bad. The perfect performance comes from full preparation-the golden sentence, which yaw for years and strictly practiced, seems to have lapsed, and he finds himself unable to see the road. The age of 56 is not a fit for failure, and he cannot turn back.

Riders

In the past 30 years, Yaw has won the reputation of "mission must reach". This discipline stems from his two-year artillery career. In 1977, he was dragged to kinmen for military service after graduating from college. There, for the first time, he saw the Milky Way in a completely dark night on a curfew, and he lived his life.

In the context of war, any minor mistake can hurt life. "Under the bed are grenades, rifles and gas masks, ready at all times." One of the soldiers and the deputy commander of the discord, the night to shoot people killed. Yaw to global entrepreneur. Two years later, he was glad he was discharged from the army and returned to his hometown in Kaohsiung alive.

In the same year, the United States formally severed ties with Taiwan. At that time, yaw did not have too much effort to join the students have worked part-time HP, the end of the way to achieve Hewlett-Packard Global vice president. "You can't miss a chance to get a promotion, lose someone else and go up, I'm lucky, and I've almost missed a chance." "Sun attributed his success to luck-catching up with the first wave of global IT development and being in this important market in China, it all seemed logical."

Yaw, who is at the center of the storm, has 10 jobs in HP, 18 bosses and 7 major organizational changes, and every time he can be Ann. Sun seems to have a magical ability, he can always accurately judge the wind and protect himself. "I've been in HP China for a while, and I know what the boss is doing, and the new boss knows what to do when he picks up the company." ”

The boss is most dependent on his execution-the task he confessed at the beginning of the year, and he always finishes it. As a professional manager, he is best at turning all uncertainties into certainty. After more than 20 years of training, sun is like a clock that is accurate when walking.

His philosophy of management is to believe that subordinates-hair is convinced that enterprises as long as the creation of the appropriate environment, employees must do their best. The first thing he did as president of HP China in 2000 was the establishment of HP Business school. He wants his team to be able to keep up with the lessons and teaching, and ultimately to improve management skills.

Hewlett-Packard Business School has greatly enhanced the company's influence, at that time, many projects were not won by sales, but customers listen to the management of HP after the course, the use of hardware products, services are preferred to work with HP.

Many early it entrepreneurs have been trained by HP Business School. 2001, Tencent's "Five Tiger" one of the Zeng Liqing after the HP School of Business "management process", to the Ma Teng feedback said this course must be fully introduced to Tencent. Hewlett-Packard Business School has even opened more than 10 classes for Tencent in the early stages of entrepreneurship, explaining the standardization management process in the process of enterprise development.

2005 years later, the global IT industry transition from high-speed growth to a smooth growth phase, the multinational companies have adjusted development strategy, Cisco China President Du Jiane, IBM Greater China CEO Zhou have left. Yaw, known as the "evergreen Tree", also announced a sudden farewell to HP's global "early retirement plan" in 2007 with an e-mail. In this way, the first generation of Chinese leaders of multinational IT companies have a collective curtain call.

For yaw, 51 is not the age to say "no". In August, he once again served as chairman of Yang-chi technology and, as chairman, led the Hisoft Software (international) group to the Nasdaq listing;

It's a career that's almost flawless, but yaw knows it's not what he wants to do-Hisoft is the biggest IT outsourcing company in China, but the linear development model doesn't give it a sense of achievement. "I'm taking over as someone else's job. A person who increases the performance by one times. Tens of thousands of people meeting downstairs, some people will feel great, but that is my past style, I do not enjoy this kind of thing. "said Sun.

Inverse growth

Yang, a former executive partner in education technology with whom he has worked for more than 20 years, has not yet understood why yaw still chooses to start a business in the Year of Destiny. In his view, the success, the life of the day should be the sun is now living state. In response, Sun's answer is that life must try three things: to be a problem solver-he has done it at Hewlett-Packard, a person who has been the chairman of the Hisoft and led him to a successful IPO; Finally, he has to do a job without problems-entrepreneurship.

Yaw will eventually look to the education and training industry. The original intention of entrepreneurship from the sun in the sea-FAI work Experience-Hisoft annual recruitment of up to thousands of people, sun from the loss of staff found in China's reserve management talent shortage. "From 2010 or 2011, we are talking about starting a business," he said. It was almost the second half of 2011, when it really started. "Former leading-line education founder, ATA company Examinee Business Department head Lingbo recalls.

Sun thinks it's time to plunge in. In the 2011, the most invested industry in the United States was online education, in China in the past two years. New Oriental, learn and think of traditional education companies are trying to expand the internet boundaries, bat three giants and the gathering era, and so also stared at the blue Sea. 2011, Yaw decided to diving for the ideal. He started his first start-up preparatory meeting with his former work team-he was ready to jump, no matter the depth.

There are few who sing. Including Yaw's hands-on gold medal sales Lingbo, Lin has served as the manager of Hewlett-Packard Business School, and has been involved in designing HP Business School's development plan as well as a gold lecturer at the Business School. Sun Zeng led two start-up partners to solicit Lingbo's advice.

Lingbo recognized the great potential of the education and training market, but he directly rejected the idea that Sun wanted to integrate it expertise and management experience to nurture IT management talent. The reason is that the North Jade Bird, Connaught and Connaught de Technology (NNIT) and other institutions have already focused on this. In the industry, professional qualification certificates are equivalent to it capabilities. In Lingbo's view, this industry has matured, it is difficult to innovate, the ultimate is not so.

"It's not a business. Everyone recognizes your experience and popularity and is willing to listen to your lectures. But this does not have to do the company, you retire each year to say 200 or 300 games, only your own time energy problem. Lingbo again poured cold water on yaw.

Yaw does not think so, in operating HP Business School, he found that most of China's private enterprises are still boss culture, few companies can cross the scale gap. Many already large-scale enterprises have the early stage of government support, but now the private enterprise has no such opportunities, and professional team ability and quality training is not to let the boss read EMBA can be solved. Therefore, Sun believes that the development of professional talent business opportunities.

From the idea of entrepreneurship to the establishment of the line of science and technology education company six months, yaw are in a state of extreme anxiety. He was surprised to discover that the past 30 years of professional experience were not used when starting a business. "I used to be able to make a company from 100 people to 1000 or even 10,000 people, but the process of following zero to 100 is not comparable." I underestimated the difficulty of starting a business. The biggest problem is choosing, you have the courage to do a decision that you do not know the future. Yaw admits.

A similar sense of anxiety that he had had several times. When he was a gunner, he had four or five firing orders, and he was very nervous every time. At Hewlett-Packard, he was promoted on average every two years, changing mentality every time. He had thought that with more than 20 years of management experience in a multinational company like Hewlett-Packard, there was nothing to be done, let alone a start-up with such a small management scale. "I've been through these tough processes," he said. But I didn't think that it would be so hard to change your business. "He has been distracted by the uncertainty of entrepreneurship-which is commonplace for many entrepreneurs, but difficult for him to digest."

Similar low ebb period lasted for a whole six months, the creation of the line eventually turned into a psychological quality contest. Yaw faces countless choices every day, from choosing an investor to choosing a collaborative project. Sun only know that he wants to do education, to cultivate professionals, but how to do, can be made, he has no grasp.

To add insult to the problem is that the first five start-up partners walked three, the reason for leaving is unable to withstand such a huge uncertainty. Bitter yaw not afraid, he is afraid of the most is to deny himself. For Yaw, who is full of self-confidence, from the absence of failure, Self-denial has brought him an inability to calm the psychological fluctuations. At the most difficult time, he even wanted to return the money raised to shareholders and dissolve the company.

Under pressure, he chose a vacation and returned to Kaohsiung to accompany his mother. In the meantime, he repeatedly chewed a friend's words: "Entrepreneurship is not because of the success of the plan, to seek development at random." Let go of your heart and do what you meet. Sun put this paragraph on the phone. If he had, he might not have been able to hear it. But it is this seemingly simple words but ultimately led him out of the shadow of entrepreneurship.

Yaw can't give up. "The Taiwanese think that if they start washing, they have to wash them all the way up. "He knows that anyone can resign and leave, but he can't." There are only two options to quit, either by selling the company or by failing. "I certainly don't accept it so far," he said. "Yaw said.

Under compromise, yaw no longer demands absolute perfection-because absolute perfection loses the standard of evaluation because what is done is not comparable. "Jack Ma is my best friend, but I have never communicated with them about entrepreneurship," he said. Ma Yun is the leader, talk about thought, I can't keep up with him. Ma Teng is always talking about products, he knows what things people like, this I do not. ”

The only thing he could encourage was the 57-Year-old Chang and the 70-year-old Kingkian-two example that convinced him that it was possible to start a business with a retired person. He decided to do it first, not to talk about the results, to adjust and revise the route in the process. "They say that I am the reverse growth, from the management all the way down, the company is smaller, but the challenge is getting bigger." This is my choice. "said Sun.

Another reason to stick to the education and training industry is that sun personally realized the subversion of the Internet on traditional industries. "The impact of the Internet on education lies in the realization of coverage and interaction, which was previously known as ' E '." "Yaw said. Although this is still a teacher-centered industry, but the internet can magnify the influence of the teacher, but also can provide personalized learning process.

Yaw began trying to train the 1000 technology development backbone of an internet company by combining vocational training with the Internet. Students talk about the theory online, using mobile phone clients, for different management situations in the online discussion, yaw and students on-line interaction. Although these people are in the Internet company, this way of learning is still refreshing.

Flight

After running-in, yaw's entrepreneurial puzzle increasingly complete. When the bank was founded for one year, business was on the right track. But then, unexpectedly, Sun decided to sell the line to a-ata test ("ATA").

September 26, 2013, the anniversary of the trip, Yaw announced the merger with ATA and became the CEO of the new company. "Why am I willing to merge, is they give me a very important right that I can change according to my meaning." "Yaw said. ATA is the largest computer testing service provider in China, providing professional examination and evaluation services for organizations, enterprises and individuals. In 2013, it ran 9.1 million of tests, tested nearly 3.5 million of the candidates, and had more than 25 million systems operating capacity. Over the past 14 years, ATA has been focused on the operating test, charging for consideration, and its revenue is very stable, but there is no greater breakthrough.

This makes the ATA founder, chairman Masho unusually distressed. Before, in Lingbo's referral, horse and Yaw met. Both sides hit.

Yaw's case for ATA is a huge consideration behind the hidden market-3.5 million or more people may be willing to pay for training and certification initiatives. Over the past more than 10 years, ATA has accounted for nearly 90% of the market share. With the unique user assets, Sun hopes to enlarge it into a mature educational examination market. He believes that if ATA can be transformed from a single test operation model, it will release much greater business potential.

ATA Advantage lies in the test station layout, its test station more than 80% or 90% are institutions channels, can be covered in the national prefecture-level cities, the business scale expansion of the difficulty lies in how to carry out more in-depth cooperation with the Test station. "We are in accordance with the service charge model, the size of the examination determines our income." Now many exams are mainly based on the influence of the government, candidates are from the school, the next step we need to cooperate with the marketing department in-depth publicity to pull the company's revenue. Shinping, vice president of ATA Company, explained to global entrepreneur.

On the derivative business, yaw once considered to do non-academic, study abroad and other training, and even considered the expansion of the agent of the TOEIC, Cambridge Children's English and other foreign projects. "Seven or eight companies can pick, I a negative, and finally left is the data and considerations." This is where we can make good work. "said Sun.

After thinking mature, yaw began to act. On the first day of the formal arrival, yaw began to know each and every one of the company. "All the staff have seen it." He will arrange for lunch, for example, or a group to get to know everyone. "Ying, dean of the ATA Evaluation Institute, told Global Entrepreneurship. Yaw's requirements are very strict, each person's information must include photographs, basic information, departments, positions, and so on, and then he knew each one. What impressed Ying most was the yaw memory. "When you see someone, you can immediately call out your name." ”

Typical Sun's style is that he holds a whole day of meetings, with the shortest time to grasp the core issues to ask.

"His style is typical of words and resolute. The meeting with us, as long as the written on the paper will certainly chase the end. "Shinping said. "Do not imagine in the meeting fooled him, certainly not pass, he will catch the end, some people are driven out in a few minutes." ”

Subsequently, Yaw spent 100 days combing all of the ATA business. In its view, the problem that ATA needs to solve most is to practice the business model driven by appraisal. To achieve this, he began to emphasize accountability, efficient and professional organizational culture, and to use every opportunity to communicate his ideas to unify the company's thinking.

He is particularly concerned with controlling channel costs and expanding the focus of business, and he hopes to achieve optimal operational efficiencies at the lowest cost. To this end, he was unusually concerned about management details. The entry ATA comes as the Company undertakes the National CPA exam-This is the largest ATA project. Sun led his subordinates to check the ATA's various test stations, during which he found that the whole process of the examination did not appear ATA brand, and immediately asked subordinates to correct.

Entrepreneurship is unusually hard. He only sleeps three or four hours a day, the meeting writes the plan to the early morning two or three, the next day immediately reviews. "Those of us who are seven or eight years younger than him are less energetic than him. Yang to global entrepreneur. To get a better understanding of the business, Yaw found the Dean Ying, who is responsible for ATA product development and evaluation, to understand the way products are docked and the possibility of transition. The conclusion is that the test operation service is important, but to increase the gross profit margin and the core competitiveness, the content and technology are essential.

"In the internet age there are too many light companies have no content, yy to do education overnight can set up a platform, but the content is not overnight can have." "Yaw that ATA is going to be a content vendor, not a platform provider. To this end, he strengthened the examination and Evaluation Institute's professional ability and resources, set up a candidate division, specifically for the textual research groups. At the same time, the Vocational Capacity Development Institute is set up for professionals.

He asked Ying to inventory and build new evaluation systems, enhance ATA authority and professionalism, and expand the product line. Yaw that historically ATA products are only at the bottom of the pyramid and can only provide common-class assessment tools, but not focus on the provision of personalized evaluation. He hopes to reconstruct the second and third floors of the pyramid, focusing on the development of post-class assessments and private-custom assessment services. "I gave myself two years to see if it would be impossible to find out at the age of 60," he said. "Yaw said. He wants the ATA to be upgraded to 2.0 mode, from the test organizer to the service that provides test-driven learning for candidates and professionals.

Entrepreneurship makes yaw rather gaunt. "I'm anxious when I'm unsure, and it hurts a lot, but I don't find the right way," he said. He tried to adjust his tension in a variety of ways, and even replaced the 20-year-old white shirt and yellow tie. He's never been at home talking about business, and he's willing to listen to his family and talk to his subordinates about the "Sherlock Holmes Collection" or recommend their favorite Hollywood movies.

To ease the pressure, he even deliberately put up the electronic watch he used to wear, and turned on his quartz watch. "I don't want to be so precise. "said Sun. Busy work also makes him have to give up his only hobby-flying. For two years, he did not have time to return to the United States to renew his flight license, even more time to retake the test. "I will not fly every day, but this is my hobby, can enjoy a, very great." "Yaw said.

Previously in the United States, Sun's standard route is from the San Francisco Palo (alto) Airport, from the air through the Golden Gate Bridge, fly to the sea. With luck, whales can be seen on airplanes. Sun sometimes lands at Half Moon B. (Half Moon Bay), eats seafood and takes off, via Stanford University and then back to Palo Airport.

In its view, flying is like starting a business-the process is extremely painful. Instructors have criticized his thinking mode is not suitable for flying aircraft-good pilots in the air will be like a circus in response to the operation, and he encountered the problem of the general habit of thinking for a moment, this is very dangerous when the aircraft Take-off and landing, a few seconds delay may cause tragedy. In the learning process, yaw has been unable to overcome this habit of distress. However, he suddenly woke up to a sudden awakening after a day-forgetting the various procedures, listening to the sound of the plane's status, like a bird, and finally to break through the bottleneck.

"Do you know I'm afraid of heights?" Yaw recalls. "But on the plane, everything is in my control, I'm not afraid." ”