Yeepay Payment: Remote payment breakthrough The bottleneck of mobile Internet development

Recently, "2010 China new mobile Business Development Forum" held in Beijing, operators, well-known mobile business service providers, industry experts, as well as many mobile business services and the experience of the explorers together to explore the new mobile business era of enterprise Mobile information construction and enterprise-level mobile business application development prospects. China's independent third party payment platform, Yeepay payment (yeepay.com), attended the forum and made a wonderful interpretation of the current wide range of mobile remote payments.

"The advent of 3G makes the boundaries between the mobile internet and the traditional PC Internet increasingly blurred, and, like the traditional Internet, the long-term development direction of the mobile Internet is becoming a platform for e-commerce and trading, so there is a huge potential demand for mobile payments," said Yeepay, vice president of the Yu Chen in his speech. ”

Ministry of Industry data shows that 2009 three basic telecommunications enterprises to complete 3G network construction direct investment of 160.9 billion yuan. By the end of 2009, more than 15 million 3G users, the expected end of 2010, 3G users will reach 60 million. Networked production management and consumption patterns are forming. Businesses and customers are increasingly in need of instant communication to facilitate transactions and are not subject to space constraints and replace cash transactions on the ground with online search, browsing and electronic payment. The rapid development of 3G environment in China provides the possibility and reality of developing mobile commerce.

As for the current mobile electronic payment method, Yu Chen pointed out: "Telecom operators, UnionPay-led mobile on-site payment method, because the current mobile site payments involving mobile phones and POS terminals such as hardware upgrades, transformation, input costs and the balance between the surplus is not predictable, so the market maturity of at least 3 years." At this stage, third party payment enterprises should pay more attention to mobile remote payment when they cut into mobile payment. Because with the development of mobile Internet, the content of digital entertainment provided by mobile Internet is richer, which has direct demand for mobile long-distance payment, secondly, pay attention to mobile long-distance payment, third party payment enterprise will have more innovation space and dominant power.

For example, today's bank support for mobile phones is still very limited, in the mobile phone terminals, most of the bank gateway is still unable to pass, so Yeepay pay the current mobile phone remote payment can support a variety of sources of funds, users can not only use debit cards, credit cards, can also use a variety of prepaid cards to Including the operators of recharge cards, a grand game point card, as well as Tencent Q coins. In fact, in the Yeepay payment view, "long-distance payment is to break through the bottleneck of mobile Internet development solution."

It is reported that at present, Yeepay payment in the wireless Internet domain Prepaid card payment market has accounted for 90% of the market share, partners include Air network, 3G Portal, when the music network, the World Network, Nokia and many other industry brand customers. With the maturity of mobile Internet, the characteristics of mobile phone remote payment without terminal restriction are embodied. This feature has brought unexpected broad market to third party payment, and for the virtual product market such as digital entertainment, mobile payment has developed a unique new business model.