Yelp "localization" mobile policy effective month visitor number increased by 38%

"Sohu It News" Beijing time August 2, according to foreign media reports, the U.S. business review site Yelp second-quarter results exceeded analyst expectations, the average monthly number of visitors increased by 38%, to 108 million, the number of active local businesses soared 62% to 51,400. All this reflects the initial success of the company's localization mobile strategy. The advantages of Yelp are focused on the mobile side, and the advantages will be more pronounced in the future. The following is a summary of the article: Yelp reported second-quarter results that exceeded Wall Street analysts ' expectations. Those who think Facebook will erase the chances of Yelp's success are completely wrong. The results of the Yelp report showed that the company's second-quarter revenue reached $55 million trillion, narrowing its losses to 1 cents per share, much more than Wall Street analysts had expected. Analysts surveyed by Reuters expect the company's second-quarter revenue to be $53.29 million, with a net loss of 4 cents per share. Yelp's second-quarter results not only show that its business is doing well, but it also shows that Yelp is confident about the future. Jason Heilstern Jason Helfstein, a Oppenheimer analyst, raised Yelp's target price from $30 to $49. He said the company's forecasts for its business potential were somewhat conservative, despite the announcement that it exceeded analysts ' expectations for the third quarter and full-year results of the 2013 fiscal year. For the third quarter of the 2013 fiscal year, Yelp expected its revenues to be between 58 million and 59 million dollars, adjusted for EBITDA (profits before interest, taxes, depreciation and amortization) between 7.5 million to 8 million dollars. Analysts expect the company's third-quarter revenue to be $57 million trillion. For the full year of 2013, Yelp expects its revenues to be between 222 million and 224 million dollars, with an adjusted EBITDA between 27 million and 28 million dollars. Led by CEO Jeremy Stoppermann Jeremy Stoppelman, Yelp is proving to the outside world that the threat from Facebook's search is not enough to fear. The company reported second-quarter results, and its local advertising business continued to grow fast: Yelp's average monthly visit increased by 38% to 108 million, and the number of active local businesses soared 62% to 51,400. Cantor Fitzgerland analyst Joseph Scolley (Youssef Squali) gave Yelp a "buy" rating in its research report with a target price of $47. He also raised the prospect of Yelp's full-year revenue, EBITDA and net profit for the 2013 fiscal year. Scolley expects Yelp to run at $223.8 million trillion in fiscal 2013, with a EBITDA of 28.2 million dollars, but Yelp could face a loss of 12 cents per share. If the non-US general accounting calculation, the company is still not profitable, but it doesn't matter. Yelp's current local advertising is growing fast, and the company is grabbing market share from other rivals. Yelp has now seen a huge demand for the mobile side of the market, as Yelp 40% ads are accessed by users on mobile devices and 59% of searches from mobile terminals. In addition, Yelp is expanding new areas. The company recently launched a delivery service platform, Yelp Platform, to provide customers with ordering and delivery services, in cooperation with open table. The company continues to extend its power to the electrical business sector. As Brian Pitz, analyst at Jefferies, said: "The power provider can demonstrate the potential of the Yelp brand and business model." "Now, Yelp is going through a very important transition period in its history. Local businesses are scrambling to get to the Yelp service because they see not only the value of users ' comments on the Yelp page, but also their return on investment by partnering with Yelp. The advantages of Yelp are focused on the mobile side, and over time this advantage becomes more pronounced. That is why Yahoo has been recommended to buy the company, and it is why Wall Street analysts are looking at the company, which is why the company's share price has been pushed higher. (Kirk)