Yelp reduces group buying services back August revenue plunged 52%

Yipit's Yelp monthly purchase revenue statistics show that August Yelp group sales plummeted 52%. Yelp's per-group buy income table Yelp daily number of groups the statistics of Sina Science and technology Beijing Time September 2 Morning news, the United States comments on the website Yelp launched the group buying activity in the second month after the launch of the Daily transaction volume once strong, but then began to deteriorate.　　By August, however, the situation had deteriorated further, with statistics from Yipit, the group-buying information aggregation website, showing that the group's revenues fell by a significant 52% in August. What led to such a huge fall in Yelp's group buying revenue? In the past 6 months, as the competition in the group buying industry has become more and more intense, Yelp has received less revenue from each purchase.　　In February, Yelp was able to get 19,000 of dollars in revenue from each group purchase, but in May the revenue for each group was only 7000 dollars. To address the problem, Yelp has reduced the number of daily group buying and focused on the quality of group-buying products.　　Revenues for each group began to pick up slightly over the next few months, but by August the revenues for each group had fallen again, while the number of Yelp missions in August had declined.　　In this case, Yelp's founder and CEO Jeremy Stopelman Jeremy Stoppelman that they will begin to focus more on higher-quality boutique-group deals rather than continue to arrange a large number of sales teams to promote numerous daily deals. At the same time, Yelp will continue to launch the so-called "self-help group purchase" (Self-Serve Option), which is similar to group's attempt to launch the Groupon store. These buy products will not be sent directly to the user via email, but will only appear on the home page of the Yelp group purchase for consumers to buy. (linjing)