Yeming on Network Marketing: Analysis of users in website planning process

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The last class Changzhou Seo told the website planning process, this class we go on to the above content.

Last lesson we said to analyze competitors, competitors after analysis to compare with our current situation, compare their own and competitor data, the most critical is the core competitiveness.

From this we can draw three kinds of situation, namely: strong competitor, no competitor and general competitor.

If it is a strong competitor and the general competition, we need to find the difference in the project, industry segmentation, user groups, user behavior, content, service, etc., to achieve no I have, people have my whole, people all my fine, spermatogonial me, people specialized I alone.

If there is no competitor, we have to analyze the reason, is the project is not feasible? is the team not working? Need special resources? No profit model.

Analysis of three users

1. User orientation and Analysis: the significance of user analysis

But the content of the website, the layout, the promotion and so on, all must conform to the user custom, can satisfy the user's demand and the liking, this can achieve the best result. Users will not care about us without the user's heart.

2. The user's important

In your website planning operations to promote the profit model SEO and so on at any time can not forget the user, to start from the user's needs.

3 User group positioning: low-end high-end issues

4 User Characteristics Analysis

~ Natural features include: age, culture, preferences, geography, occupation, Internet time, likes not like online communication

~ How to get information search engine QQ Group question and answer Platform forum

~ How to communicate: Forum SNS meager QQ Group, etc.

~ What topics users focus on

5 User Needs Analysis

~ What kind of help do you seek?

~ What kind of information do you like?

~ What kind of resources are needed?

6 size of the user base

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