Yeming on the second course of Network Marketing: Website Planning process

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The last lesson Changzhou SEO said what is the site planning, why to learn Web site planning, the content of this lesson we talk about is how to plan a website.

Website Planning Process

I. Identification of thematic positioning

First we have to figure out what we need to do with the topic of the website. There are several things to think about:

1. The direction of thinking

For example: According to personal preferences, according to the amount of funds, according to the resource situation, each has its own characteristics, there is no need to imitate others station, not to follow suit, to determine their own theme positioning. Like I had a friend who was spirited to talk to us about building a portal station, strive to do the country's seventh largest portal, the result, six months down, the money spent a hundred thousand of, but built a garbage stand out, is because this friend of the network does not understand and the illusion of fantasy finally led to this result.

2. The key point of thinking

Do the site regardless of early interest or so on and so the ultimate goal is to profit, light investment no income your site will certainly not be long, the minimum domain space fee also want to earn back, so to consider the site has no sustainable profit points. There is no room for development in the future, and there are potential competitors for the next 3 years, such as whether some interconnected giants will start to think about it, for example, if the next three years Tencent is thinking about doing something you'd better give up.

Two. Competitor Analysis

After you have identified your subject positioning, below you have a certain degree of analysis and understanding of your competitors, the so-called enemy can be victorious. Through the analysis of competitors, first of all, through their current situation to verify the feasibility of the project and market size can learn from their successful experience and failure of lessons. The second can copy the competitor's mode and method.

1. Analyze website data

Alexa rank Development stage channel data content quantity Update Quantity website registration number brand Awareness SEO data

2. Analyze website background

Establishment Time Team size founding member background input

3. Distribution of analytical personnel

Operation Team editorial Team technical Team Promotion Team SEO Team sales Team

4. Analyze website structure

Function module channel structure column layout

5. Analyze website Features

Technology Content Service resource user brand

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