Yenjian: Enterprise brand promotion 0 cost investment analysis

A brand is an intangible asset that brings the owner a premium and adds value, and his carrier is the name, term, symbol, mark, or design and combination of the product or service of the competitor, and the source of the value added comes from the impression of the carrier in the consumer's mind.

Now all sectors of the community are talking about brands, companies want to do their own brand, the brand do a good job, the state has also given a lot of policy support, the media is also disseminating a variety of brand ideas. But at present our brand concept has many mistaken ideas, many people to the brand understanding is not clear, causes its modelling brand the behavior to be vague, the random, produces the brand result naturally also unsatisfactory.

Enterprises to do products, products have the value of products, brand, Brand also has the value of the brand. Products can be sold, brands can also be sold, consumers buy a product, access to the benefits of the product, and if consumers buy is a brand value of things, will gain the benefits of brand value. If the brand can not bring benefits to consumers, this brand can not be sold, can not sell things we also shape it why? Do more products to sell product benefits on the line. So since to create a brand, the brand has to have a separate value, its individual value and product satisfaction is not the same, the product is satisfied with the needs of consumers or demand, while the brand satisfaction although there is a demand, but more is the desire sex.

Desire is to satisfy the soul, consumers will pay for their own spiritual satisfaction, this satisfaction is the brand to consumers. Brand to consumers is a spiritual need for emotional value, this value is also a benefit.

Brand promotion, refers to enterprises to shape their own and product brand image, so that the broad masses of consumers widely recognized the series of activities and processes. Brand promotion has two important tasks, one is to establish a good corporate and product image, improve brand awareness, reputation and characteristics; the second is to have the corresponding brand name of the product sales. Brand Promotion is a key link in the process of brand establishment and maintenance, which includes communication planning and implementation, brand tracking and evaluation.

Today, China's market environment is changing dramatically, the form of media innovation, increasing the number of synchronized with the media and the layout of the channel. Rough statistics show that both the number of media and the layout and channel, compared to the past, have increased by several times. And under such a fierce media tumultuous, will the cost of the media be lowered? The opposite is true. The price of the media has risen as much as the number of its forms. The reason is that the business competition between enterprises is more intense than the media competition, performance in the advertising competition is also the same.

Although the price of advertising has repeatedly climbed, but the effect is not ideal. And more interesting is, in order to be in the same industry, homogeneous commodity competition in the emergence of individual enterprises denounced huge sums of money to create a leisurely luxury advertising package, lucky to expect the value of the advertising effect. But the reality to these lucky people are mostly blow, the huge investment is very little. Obviously, the advertising input and the return is not proportional. In contradiction and anxiety, more and more enterprises are competing for a brand marketing solution with low cost and even 0 cost.

The advent of the internet has brought a miracle to the brand promotion, especially in this era of economic depression, small and medium-sized enterprises are trying to find a zero-cost brand promotion form, thereby enhancing brand influence. So, how to improve the information management level, promote The independent brand? This has become a small and medium-sized enterprises face the Internet confusion.

With the development of the Internet, Gold Abacus 72ec stand out, its emergence, so that small and medium-sized enterprises in front of the light, the operator's hope has become a reality.

Gold Abacus 72ec rely on the whole course of E-commerce platform Service base, the construction of their own B2B/B2C Web site, the enterprise use of the entire E-commerce platform for all kinds of services and the resulting internal information integration, for the enterprise internal management, online trade, supply chain synergy, etc. to provide a unified application portal. Gold Abacus 72ec can comprehensively solve the problems of the Internet in small and medium-sized enterprises, and through the 72EC marketing platform, 0 cost promotion of SME brands.