Yes, yes. Group announces the establishment of Media Development Department for the full integration of interactive marketing services

Recently, the good group announced the establishment of the Media Development Department (Medium Development Dept), by the Good East Region general manager Zhu Minjie, as well as the general manager of the Media Development department.

According to Chen Yu, chairman and CEO of the group, said: "Good yes as the full integration of interactive marketing service providers, we are committed to the Chinese Internet participants to provide maximum value, this is a good mission." And the Internet media is a very important part of it, so we decided to set up a good group media development Department, aimed at strengthening communication with the media, explore the media multi-directional cooperation opportunities for the vast number of Internet media to provide in-depth strategy, technical product cooperation and services. Dr. Chen Yu further explained, "with the establishment of the Media Development Department, we have optimized the organizational structure." All right, yes. Part of the media department staff will be included in the Media development department, while the original advertising system sales department responsible for imedia sales and service personnel to the Media Development Department, responsible for idigger sales and service personnel are divided into good south, north China and East China three areas of management. ”

Good Yes Group Media Development Department general manager Zhu Minjie said, "The media is good yes very important partners, on the one hand, good for the media to provide advertising resources management technology products and services, on the other hand yes also need to fully apply the media advertising products for advertisers to provide digital marketing solutions." Yes, yes. The purpose of establishing the Media Development Department is to establish a closer and multi-level cooperative relationship with the Internet media. This is a great strategic deployment that combines its own corporate mission and business advantage. ”

It is understood that as a service media digital advertising management system Imeida has been MSN, the Internet, Xinhua, Archie Arts, Ctrip, financial network and many other websites adopted. At the same time, relying on good Ye Yun platform, Imedia changed the business model of selling software in the past, and realized "SaaS (software-as-a-service)" Software is the mode of cooperation. SaaS not only reduces traditional software licensing costs, but also exempts server hardware, network security devices, and software upgrades for maintenance, while the media has access to more cloud-based data processing and analysis capabilities provided by Imedia.

Phoenix Advertising Product Director Shing said: "Phoenix and good yes have many years of cooperative relations, good for the establishment of the Media Development department, both in advertising technology products or marketing solutions to communicate more smoothly, closer cooperation." We very much welcome this important adjustment made by the good Lord, which coincides with the development needs of Phoenix. ”

Yes, it is China's leading digital marketing solution provider. The company is committed to maximizing the value of every traffic in China's Internet, creating the best interests for Internet marketing participants, which is a good vision and mission.

Yes, it was founded in 1998. To provide customers with data, technology and product-driven digital marketing solutions, including in the field of broadband and mobile internet marketing technology, precision marketing platform, media advertising operations, search optimization, community marketing, interactive innovation, E-commerce and other products and services. The group now serves more than 900 well-known advertisers and media clients, and marketing services cover more than 99% of Chinese internet users. At present, there are branches in Shanghai, Beijing, Shenzhen, Guangzhou, Xi ' An, Hangzhou, Nanjing and Silicon Valley of the United States.