YES960 Digital Marketing Yangdong: the promotion of enterprise network should be marketing simultaneously

The network promotion is the enterprise in the business process market behavior, the goal should be for the Enterprise brand promotion and the sales performance to provide the Internet domain the help. At present, most enterprises will promote the net effect of simple equivalent to improve sales performance, which in a sense not only violates the original intention of network promotion, but also to the enterprise market development and product sales bring negative impact. On the one hand, a small number of network promotion companies irresponsible exaggerated propaganda caused this misunderstanding; On the other hand, Chinese enterprises ' lack of knowledge of internet marketing and the mentality of quick success have led to such consequences.


　　


Enterprises to the sales performance of the consideration, it will be through data display, most of these data around the turnover, profit expansion, and these data are related to the survival and development of enterprises. Some irresponsible network promotion company is to see this point, the effect of network promotion directly linked to the sales performance of enterprises, listed some such as the purchase of a certain promotional services, a business turnover several times, a profit of millions of of cases to confuse users. What's more, the company's personnel are simply packaged as marketing experts, profit mages, using a variety of camouflage cases and the theory of the concept of the use of the idea of the corporate user advocacy and lobbying, the purpose is very simple, is to let you pay for his network promotion services. Enterprises in a no professional, no judgment ability of the case, coupled with anxious, anxious to make money mentality, they are willing to pay the bill. The result is discreetly. "The cost of advertising is more than the money earned." Enterprises gradually lost confidence in the network promotion, changed their attitude. This attitude not only for the enterprise to close the door can be ambitious, but also to China's network promotion services industry has caused a negative impact.


　　


based on the above reasons, yangdong the relationship between network promotion and sales performance, as well as how to use the network to promote sales performance of the following analysis.


　　


The network promotion from the narrow sense, is uses the search engine, the social media, the network advertisement and so on the propaganda, to the Enterprise brand awareness enhancement plays the promotion role. In a broad sense, is to help enterprises use the Internet to establish Word-of-mouth, which will bring long-term impact on the development of enterprises. Moreover, the sales performance, the market, product quality, price, Word-of-mouth, after-sales service and the ability of sales personnel can directly affect the level of sales performance, in these factors the most core is the quality of products, improve the quality of products from the design, production and other links grabbed. To realize this, enterprises should also understand that network promotion is not a direct factor to improve the sales performance of enterprises, not the so-called sword. Did the network promotion, the sales achievement cannot appear in the short time to explode the growth. So what does network promotion mean to the enterprise? We look at it in two ways. First, the network promotion is the Enterprise marketing strategy part, through the network promotion enterprise may occupy the opportunity, the contact more potential customer; second, the network promotion is the enterprise long-term development the booster, may help the enterprise to establish the positive enterprise image, creates the good user reputation. Simply put, the network promotion is more suitable for the long-term development of the enterprise needs, can be the brand, sales have direct or indirect impact and promotion, these effects and promotion can not be through simple quantitative data to show or evaluate. Enterprises do a good job of network promotion, brand can be promoted, sales performance may also improve, but there is no inevitable causal relationship between them. After understanding the above reasons, if the enterprise wants to promote contact through the network to more potential customers, improve sales performance (this is after all, the company's most concerned about the problem), you can start from the following aspects.


　　


the development of long-term network promotion strategy


　　


1, market analysis, competition analysis, audience analysis;


　　


2, own brand and product insight;


　　


3, the establishment of network marketing model, development planning;


　　


4, set up the promotion team;


　　


5, determine input budget and expected objectives.


　　


second, the establishment of network sales system


　　


1, the establishment of network sales performance indicators;


　　


2, set up a network sales team;


　　


3, clear product sales copy, rhetoric, external unity of image;


　　


4, set up performance appraisal system for performance index.


　　


Three, constructs the network promotion and the network Sale unified Management System


　　


1, network promotion channels and cost-effective management;


　　


2, network promotion and consultation conversion rate management;


　　


3, network consulting and sales conversion rate management;


　　


4, network promotion cost and sales performance management (input-output ratio management)


　　


above several aspects is the enterprise to increase the potential customer quantity, the promotion sales performance as the goal, carries on the network promotion some suggestions, the concrete implementation step because the space limit can only omit. Welcome to visit YES960 Digital Marketing website: http://www.yes960.com to take more enterprise network marketing and enterprise network promotion programs and cases.