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Hello everybody, I am the Yewei of the gin and tonic network, I am very glad to discuss with you here about SEO related knowledge. Here today we discuss the importance of keyword and connection in search engine and the optimization of split-fraction. Let's talk about search engine research. Search Engine Research algorithm of the article I think we are all on the Internet or other places have seen a lot of it, I personally think that the deep-seated need not to study, after all, we are not professional to do search engines , hehe! The following search engine algorithm I talk about some personal understanding: Search Engine The most important solution is how to effectively and quickly crawl the information of the Internet without being endlessly repeated links, error links, and looping programs trapped, and sorted in order to store storage.

Second, is to meet the user body, to search the user to bring intimacy, anti-spam SEO interference is the most headaches of search engines are the problem, if you just do a keyword ranking, grab program can not go into the deep, because the current search engine powerful indexing ability, let search engine index a new station,   That's a breeze. Search engine is basically according to the importance of the domain name included in the number of pages, Baidu algorithm and Google's some differences, Baidu in the number of pages included in the case will be very hard to traverse the site's links more deep but Google for dynamic sites will only traverse a certain level of link This level is how many online there are many statements. So we need to make a site map pull.

For the search engine counter cheating means, SEO must have more or less heart steelyard it, in fact all of the SEO is in the manual intervention rankings. We can assume that if there is no SEO intervention, a competitive keyword ranking will be what? First, his relevance must be very strong. Second, the content is rich, update ordinary third. Very authoritative but if you add SEO elements change, that is: keyword density internal structure and other factors are very suitable. Almost all pages are indexed by search engines The reverse connection is very rich. And it is very natural connection types are also many more than we can see that we do SEO work where the focus is to make the site's key words to enrich the content of the site structure of a reasonable level may have a large number of reverse connections and indeed as widely distributed as possible.

      below we will explain keyword keywords include: keyword location, keyword density, the role of the keyword in the SEO article on the keyword position and density of the most explained the   here I will not elaborate on the main The beginning   Paragraph of a label article like <title><alt> uses this class where the text in <title> and hyperlink is particularly important for improving keywords the search for the density of keywords is actually very loose. Not some people say 5%, or within 20%, as long as it is not malicious repetition, natural point OK. Special tags, such as bold enlargement, are also evident in the importance of enhancing a document's relevance to a focused keyword. But in the case of the number of keywords that need to be optimized, how to control the special label, so that many documents are fused into an organic and mutually beneficial whole, it is worth to study. Also includes <h1>,<h2>,<h3> and <strong > tags. The following will say that the search engine will K you   OH keyword will inevitably talk about connection    connection is a site in search engine performance in the search engine of the results of the relevant content will affect the functionality of the search engine The result of not ordering in order of importance will bring a very bad user experience to the user. However, in search engine algorithms, how important is the embodiment of it? Obviously, only the link here we say the connection refers to the external connection to the Internet is linked by hyperlinks, whether it is Baidu's link analysis algorithm, or Google's PR algorithm they are always around the following points: 1. Number of links 2. The quality of the link is 3. Source of the link 4. Link text 5. Span links. The number of links, which everyone can easily understand, I do not have to say more. The quality of the link, the network has a lot of saying, the search engine angle is also different from Google's high-quality links to give the link to the page in the search engine of the importance of higher. If a high weight station gives you the connection    this time this connection is a very high quality connection     and Baidu more value homepage link. For Baidu, the quality of the internal page of the     is always lower than the first page of course, the weight of the site is also on the one hand, I would like to focus on the span of the link     I think we should be familiar with the span link, In summary, the span link refers to the use of links for cheating, the main means, the message of the Span,blogSpan,wiki span, as well as Link Factory, which is the biggest difference between the search engines of the connection factory, is that the solution part of the span is that Google is using supplemental material to reduce weight and not handle the span for the span. Factory use completely blocked processing this also led to some Web site navigation station is not to be blocked    This is the search mechanism of the problem, Baidu we are very understanding of    called the localization of the search engine we talked about Baidu is the most Baidu's manual intervention Baidu blocked span may adopt procedures and artificial interference with the results of the method. The Problem Connection page is added to the database by the mechanism algorithm first, and then the staff is manually audited     in a sense, the source of the link and the link text belong to the category of relevance research. Link cheating and keyword cheating belong to search engine anti cheating algorithm research category. They can all be counted as part of the quality of the link.


below us to analyze the nuances of different search engines in a site's SEO process, it is best to take into account the majority of search engine habits but in some competition is quite large keyword seo, targeted SEO behavior is very meaningful. So it is necessary to study and analyze the differences between different search engines. Here we on Baidu, Google,yahoo between the difference between Baidu is the largest market share of Chinese users but Baidu's price rankings, so that most SEO do not pay attention to Baidu SEO, I think we are also such a bar GOOGLE is the focus of SEO struggle, and Yahoo, The recent period of obscurity due to Yahoo and Google's similarity is higher so Google seoer like Yahoo, but also more than like Baidu. The difference between Google and Yahoo: Google focuses on semantic analysis and links, Yahoo pays attention to title and external links. Google and Yahoo update quickly, spiders are very hard-working because as long as the page itself optimized, you can get a good ranking in Yahoo, and these pages are optimized for their own control, so that Yahoo optimization than Google optimization is easier to use shorter time, especially for hot keywords, the difference between the two Obviously from another perspective, people who can optimize Google are not necessarily level maybe it's just that there's a lot of link resources on hand. If the service has passed, your ranking will fall off, but you can optimize Yahoo to show that your web optimization is good, Your ranking base is solid and your optimization work is in place. It's very important to highlight Google's powerful semantic analytics capabilities.


         Many people say that search engines do not understand semantics    this is wrong we do when the connection    the key words harmoniously organized into a statement Then the keyword Connection optimization effect is much higher than your   single to do a word effect in google search "SEO primer", the result you will find the "SEO basis" of the pages for "SEO basis" made a good optimization   but did not appear a place Getting started can be seen in Google's "Getting Started" and "basics" as extremely close to the word   second   Google's PR and Baidu's hyper-chain analysis of this analysis many   one of the most important two is "hyper-chain analysis to solve the relationship between the file and search keyword." Li's approach is to consider the key words in the reverse link, in addition to the file's own reference to the keyword. "In Google's patent application, it is clear that even after considering the link to the file and link anchor text, the search engine has important problems to solve, that is, the links from different files have different weights."

         I personally summed up the following in the keyword analysis, all the search for the label has been analyzed, but Yahoo's share of the larger, Google will also analyze the quality and relevance of the semantic and reverse links Baidu's so-called Chinese word segmentation algorithm is only the logical analysis of Chinese words is relatively strong, semantic analysis is not how the three major search engines only Google to the META tags or value, description The keyword is still red show Google to the so-called standard site more value can see   reverse link quality and a low number of sites from Baidu and Google traffic on the other day and Yahoo keyword rankings on the home page more value, Inner page keywords are not easy to dig deep Google to the quality of the reverse link is very strict value from the high page level links, and Baidu seems to the home page link more like some short time a large number of mass links, will lead to the site in Google into the sandbox, but from the sandbox after the link still has effect   I do not know if everyone's station has been in the sandbox, and Yahoo, the effect is very obvious. But when the link does not increase after a period of time will not be increased   rankings Yahoo very much value the timeliness of Baidu anti-cheating algorithm is that the mass link is cheating to submit manual review    garbage station immediately sealed if you stand art better   or business site   Maybe you'll be lucky.   Either the home page is sealed   or it's not. I have done a lot of experiments, garbage station 100% was sealed for cheating, Yahoo was clearly not in place before, but now make a prize-winning program, for the link factory, K than Baidu Google also has a serious Google has a set of home page and internal pages obviously different check standards want to cheat not be k, please use the Inner page optimization, hehe to talk about split optimization literally everyone can look out, split   that is to split the keywords you need to optimize Break down into some more conventional words   words   or phrases the use of this is to   reduce the competitive pressure of the main keyword use decomposition words to promote the ranking of the main keywords I did two stations    Shanghai air Tickets   www.zhaoad.cn and talent net www.cg193.com air ticket Such a look not all see the competition is very fierce if the general optimization method to do is very large   and www.zhaoad.cn domain name quality and weight are very poor     So I switched to the optimized way to decompose keywords first   will   keyWord "plane ticket"   Fly    airplane    ticket    ticket    this 4 common word    added a lot of news and articles about these 4 words in the article fly    Aircraft    Ticket    tickets are processed in bold   and used in the article to <h1>,<h2>,<h3> and <strong> Tags through these split the keyword to assist optimization  www.zhaoad.cn before the optimization of the program is not now this   now the program is the customer's   before the adoption of the well-known blog-style optimization You can find that many people use blog to do rankings.


           I would like to ask what blog to do better? Because some good blogs have done a good job of SEO as long as a little to optimize   enhance connectivity   and connectivity can achieve good results decomposition is the optimization needs involved <h1>,<h2>,<h3> and <strong > Usage in particular blog   We all know that a few tags for search engines have a more important role. In the appropriate place to put the key words in favor of the ranking    but the position of the label and the use of the label must be grasped otherwise it will be the search engine that is cheating    into the sandbox or direct k off everyone knows that SEO is a very important point is to make the site to do a clear way to make the search engine very easy to read and understand    let spiders crawl usually this clarity not only reflected in the physical path of the site   URLs and other places in the <h1><h2><h3> and so is not <h1> for keyword ranking is helpful, then in what has the keyword appears where we all use <h1> this may be punished   or by the search engine to reduce your <h1> weight   not to reflect the importance of keywords <h1><h2><h3> need layers of progressive    in turn, and so on the main word   to give the search engine <h1> with a high weight <h1> is usually used for the most important title of the site, so put your site in the title of the keyword is very wise to do a site is not only a page, there are many columns, columns and there are sub columns, so <h2>< H3> is used for class list, content Title list such site title-column title-sub-column title-content list title relationship layer of progressive, clear thinking search engine is very easy to distinguish your site that place important, which place is the second important I think,<strong> is not like <h1><h2><h3> so strict, in the appropriate position can use this label to highlight the key words in general these 2 types of labels complement each other, to be flexible with the use of, will make your site a clear hierarchy, highlighting.   for the use of labels I think we should go to Google Administrator blog to see more because the search engine is constantly moreNew   So learn the latest trends to get good results only if you make it easier for search engines to read your site, it is easier to read the places you focus on, and of course it gives you a higher weight in the rankings. Layer of progressive   push main  .

       finally make a note of some common phenomena of SEO: 1. Submit Web site to related directory This is almost all the search engine webmaster need to know the method, but I have not been a long time, because the efficiency is extremely low.
2. Site internal structure optimization, page static This practice is very effective and necessary, but also "moral" SEO do the most important core work, belong to the normal optimization. is also what we call the White Hat optimization 3. Keyword density search engine one of the early most original cheating techniques. But now the search engine almost no longer punishes, but this kind of cheating does not have the effect. Only if it happens, there will be a good list of keywords. To steadily improve the keyword rankings, it is almost no door. 4. Hidden text connection hidden text connection and jump is one of Google's most objectionable cheating, many used to eliminate the Flash page is not conducive to optimization of the shortcomings, in fact, only need to beautify the page structure, this risk is not necessary to risk. 5. Page jump and hidden text, is not the necessary risk, the general SEO is not willing to do this kind of thing, most of the customers or the reality of persecution. 6. Link factory currently one of the most popular cheating, but due to the complexity of the network situation, a large number of site sites, blog links recommended and so on and it is similar but does not belong to the existence of cheating, so that the search engine has no way to completely eliminate. It is the most obvious to the keyword ranking effect, once found, will be a fatal blow. 7. Mass information and link factory, before the search engine for mass information is not cheating Google to take a tolerant attitude to the message, but to reduce the weight of the link to the message, not to punish but the Manual editor mainly Baidu speaking, this is an absolutely intolerable behavior This is also a lot of sites in Google rankings is very good, but Baidu refused to include one of the main reasons SEO on cheating is difficult to divide      but we just put the user experience in the first position   you can grasp the scale
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