Yi Tang Net Wang Johai: Electric quotient false will return splendid time not to arrive

There is Amazon, Taobao, Jingdong Mall as the representative of the rise of the online retail industry, this side is represented by Business-to-business 1.0 model of the increasingly depressed. Earlier this year, the Dunhuang network exposed layoffs, in February, Alibaba suddenly announced that its business-to-business companies will retire, this series of events so that investors are deterred from business-to-business.

However, the good news came. June 1, the International trade online platform easy to Tang network announced, access to Beijing Rui Investment Co., Ltd. 15 million yuan investment, the amount of investment has been fully in place.

Yi Tang Network CEO Wang Johai said: "The 15 million yuan will be mainly used to accumulate enterprise Reserve Development Fund, the development of traditional business and support new business, integrated enterprise development profit model and innovation business." "In the electric business of the winter Today, Yi Tang net to get Angel investment, perhaps to give more power businessmen with confidence."

Wang Johai before joining Yi Tang Network, was a U.S. company in the Asia-Pacific president, has many years of international electronic Business operation and international trade background, with E-commerce listed companies management, operations, foreign local marketing, mergers and other related experience.

And Yi Tang Network is also a fancy Wang Johai overseas background and many years of e-commerce experience, hope that under its leadership, rapid upgrading of the international process of Easy Tang network, so that Easy Tang network in the short term leap development.

Wang Johai new boss Three fire: first, the team internationalization, the introduction of international management; second, product diversification, for both buyers and sellers to introduce a wide range of products and services, open up the seller channel to obtain more orders; third, the market three-dimensional, to remove the only online traffic for the purpose of unilateral marketing, Instead, improve the overall brand and customer order success rate for the goal of multi-directional three-dimensional marketing.

Wang Johai that foreign trade dealers should be based on the General Electric business, taking into account the cultural differences between different countries. "We cannot look at the world in our eyes, but look at us in the eyes of the world." "Yi Tang Net existing profit model for the collection of transaction commissions and member service fees." Wang Johai revealed that the Yi Tang network is a series of bold changes in the profit model, by providing more services to buyers and sellers to improve revenue.

The era of the electric power business has not yet come

Li Qiangqiang: At present, it seems not to be a special good time window of the electricity business financing, Yi Tang net of this action, outside also have a lot of see not understand.

Wang Johai: Now the electricity business meets the cold, at this time Yi Tang net obtains the angel investment to make the outside world to be surprised indeed. But this is also easy Tang network for many years steady, practical operation, do not go to burn money route of operation, gave investors enough confidence. In addition, we launched this year innovative products and services, on the basis of the original business to expand the new profit point, and the scale of profitability to innovative products tilt to increase innovative revenue sources. The potential profitability and innovative development of ideas is the key to investors bullish on us.

Li Qiangqiang: From the industrial external environment, the continuous downturn of economic data to a certain extent, blocking the power of the business, group buying and the enterprise has entered the adjustment period. Does the Yi Tang net feel cold?

Wang Johai: E-commerce is just a tool, not a pure Internet company. So the electric business enterprise is not according to the Internet mode to operate, but relies on a lot of manpower, material resources to operate. The glorious era of electric power has not yet come. I do not think that the problem of some of China's electricity dealers is a matter of the industry, but it is likely that the whole era of advanced, impatient or leap-forward thinking of the impact. I am in business management is tending to pragmatic, convinced that the wine is not afraid of the alley deep, the key is to have the concept of bouquet.

Li Qiangqiang: Is the electricity merchant not a pure Internet company?

Wang Johai: Electricity quotient is not a traditional Internet enterprise, it is only a kind of channel and trade way. Electric dealers have their own inventory, warehousing, logistics, is a service company, just the internet as a good platform for services.

Do not want to build their own storage center, because the energy is limited, can concentrate on doing one thing is not easy, China's electricity dealers as long as the Internet trade this matter has been quite difficult. If the logistics to add in, logistics seems simple, but in fact it is already developed for many years in an industry, specializing in logistics enterprises have accumulated a lot of experience, the electrical business only some things networking experience, if the rush to do logistics such a seemingly simple but very complex industry, the result is conceivable.

Li Qiangqiang: With the outside world sings the "Cold winter Theory" different, you think the foreign trade electric dealer still has very big development space?

Wang Johai: 2011 China's total retail sales of consumer goods nearly 1.5 trillion yuan monthly, the online retail market transaction size of more than 58 billion yuan, less than 4%. And in the E-commerce developed in the United States online retail total of total retail sales in the whole society is actually only 7% of the proportion. The number can be seen, the foreign trade has a very broad development space, we still have a long way to go. The so-called "winter" is only the bursting of the bubble, now is the spring of E-commerce.

Li Qiangqiang: Do you think there is a path to business-to-business existence? What kind of electric business model can survive in today's big environment?

Wang Johai: I think Alibaba's business model is right. 75% to 80% of Alibaba has nothing to do with the electric business, their main duty is to sweep the building sales, hire such a person only 2000 yuan per month of input, but can change the monthly income of millions of, such input-output ratio is very high, such a model in China is also very successful.