Yi Tao food Zhang Yang takeaway by

(Pictured: Yi Tao founder, CEO Zhang Yang)

DoNews July 8 (Reporter Zhang Lin) In the highly competitive online take-away and delivery area, Yi Tao Food is a special case of "capturing" the Chinese market after it started from overseas markets.

Easy fish food founder, CEO Zhang Yang back in 2005 in the UK set up an online ordering restaurant FoodKingdom, this entrepreneurial experience so that he in the face of China's domestic market, with more from the product and model considerations.

Do "water person", pay attention to ecological construction

For the domestic online ordering website, C-end users become a "military strategist." Such as the hungry it, the United States Mission takeaway, Amoy little point and so on are to take B2C mode, take the user route. The Yi Tao food is different, the website more hope to provide good services to businesses, and then through the business itself to get users, B2B2C mode.

Zhang Yang explained that the pure Internet model, the pursuit of the client experience. For a restaurant O2O business, it is important to seize the needs of one end of the B-side businesses. Only B-side businesses benefit, businesses will take the initiative with the Internet platform to provide a good user experience. In Zhang Yang's opinion, if you can not service a good B-side businesses, then service C-end users can not talk about.

Based on the concept of B2B2C, Yi Tao Food recently released a "net-off customer" system. The system consists of three parts: first, to help businesses make the front end of e-commerce, such as the development of the official website, mobile APP, etc .; second, to help businesses do backend management, such as CRM system, call center, Third, to help businesses unified access to large traffic Internet platform, such as Amoy bit, microblogging, Baidu maps and other applications and a variety of vertical network takeout, booking platform.

Zhang Yang said Yi Tao Food and many online ordering platform there is no absolute competition. For them, Yi Tao food is "water." Zhang Yang compares Yi Tao Food to "Expressway", and on this road he cares more about the infrastructure than building an O2O ecosystem and providing it to restaurants and O2O enterprises . The business model is also very clear: Yi Tao Food will be in the "freeway" to build "toll booths" charge for each transaction transaction fee.

Solve the pain points of the industry

In the interview process, Zhang Yang has always insisted that although the edible fresh take the form of takeaway into the market, but the essence is not a take-out company, "for a take-away business online ordering platform, logistics and payment is recognized two Big pain point, we have to do is to solve these two difficulties. "

In terms of logistics, E-Food has set up a logistics team of nearly 300 people to provide ancillary delivery services to those businesses that do not have a logistics team or take-away manpower. However, with the increase of the coverage area and the city, their own logistics are getting more and more powerless. Simply expanding the logistics team faces a lot of labor costs. Therefore, Zhang Yang chose to cooperate with third-party logistics companies. At the same time, Yi Tao food has also developed a series of assessment system, in order to bind their own and third-party logistics companies.

In terms of payment, Zhang Yang believes that not every business must make their own payment platform, but should make reasonable use of payment platforms such as Alipay, so that these payment platforms and restaurants can be better combined to give consumers more diversified payment options . For Yi Tao food, the core is the accounting system. Through this system, Yi Tao Food can help restaurants and various platforms to make a unified settlement.

Up to now, Yi Tao food business has covered Beijing, Shanghai, Shenzhen, Chengdu, Tianjin, Nanning, Xiamen, Foshan, the future will cut into more cities.

Look at China's takeaway business from GrubHub

Since the establishment of FoodKingdom in 2005, Zhang Yang has been struggling in the online food ordering industry for nearly 10 years. Talking about the adherence to the online ordering industry over the past 10 years, Zhang Yang said that firstly it is a family background. For Zhang Yang, the catering industry is ancestral industry and his family has been engaged in the catering industry. Second, because he believes that catering is the best in the industry, so very optimistic about it.

Zhang Yang also has a deep understanding of the differences between the two because of the establishment of online ordering websites in the UK and in China. Zhang Yang said the first difference lies in the standardization of the entire service. Cooperation and cooperation between businesses and platforms has been very good, and the restaurant's service system itself contains logistics. Therefore, the platform need not involve logistics. China does not have this factor. The second difference is that consumers in China are somewhat inferior to consumers in their dependence on the Internet, as well as their familiarity and penetration of online shopping and ordering.

However, Zhang Yang also believes that in the future online ordering development, the domestic development of a huge space. Data show that in 2013 the size of the domestic online ordering users has reached 139 million. As user behavior becomes more and more permeable, Zhang Yang estimates that the number of subscribers to online ordering will reach 189 million this year, and there is still much room for such data. "GrubHub was listed at $ 1.16 billion-$ 1.49 billion while JustEat was listed at $ 2.4 billion, but for the Chinese market, Zhang Yang expects to see a valuation of more than $ 5 billion in the event of a listed company." (Finish)