Yi think tank: 2013q2 mobile phone bank transactions amounted to 22,155.600 million RMB

According to the latest published "201 3 2nd Quarter China Online Banking market industry database" data of the Enfodesk think-tank industry database shows that in the 2nd quarter of 2013, in the mobile Bank customer transaction amount, according to Analysys International measurement, mobile phone bank transaction amount reached 22,155.600 million Yuan, The chain growth reached 56.2%. The Chinese mobile banking market continued to grow in the 2nd quarter of 2013, with more growth in the Quarter-on-quarter and year-on-year than in the depressed quarter, the study found. On the one hand, in 2012, the major banks basically covered the mobile banking business, the 2013 mobile Banking customer resources competition into the white hot war, the major banks in marketing efforts, the new aspects of the product has been greatly enhanced. In addition, the two quarter is the traditional year in the evaluation period, the bank is facing the performance appraisal, June each branch's promotion war enters the sprint link, but the customer investment behavior and the consumption level also already passed the Spring Festival long vacation the trough. Mobile banking is currently in the basic stage of popularization, the marketing side is basically focused on increasing the number of new user registration and user use frequency. Traditional marketing means more for registered gifts, transfer remittance discount/free, after the transaction lottery, and so on, mostly belong to more than six months of long-term activities, activities less. But in the age of mobile internet and social networking, these activities are highly homogeneous and somewhat outdated. This quarter's innovative marketing focus on improving the frequency of users, there is a "short cycle, strong, new media marketing" characteristics. Adept at using social networks such as Weibo to promote new auctions and close ties with the main features of mobile banking. In the new aspect of mobile banking, the client-side upgrade is mainly focused on the improvement of the security, efficiency and function of mobile banking. On the other hand, the function of mobile banking began to migrate to microblogging, micro-credit and other social and instant messaging platforms, using its popularity effect, strong interactive experience to attract customers.