Yi uses a smile to convey warmth

Smile is the language of the world, smile can bring others the sun-like warmth. World Health Organization, 1948, will be the world's smiling day of May 8 each year. Personal delivery smile is a virtue, corporate communication smile is a responsibility. As a company will assume the social responsibility for the body of the enterprise, Yili group not only with High-quality dairy products to consumers at ease, but also in different ways to let consumers feel smile, know smile, will be a visual appearance of the smile. According to a survey on "Harmonious Society", 80% of people think that "smile" is the best way to show the harmony of a place. Smile, for the human life has added a lot of warmth, but also for the world to add a lot of charm. There are many ways to show smiles to others and to the world. Yili Group uses the means of mass communication to smile to the world with the most colorful symbols. 2013, Yili Group has launched several video blockbuster, once on the line caused the Netizen strongly sought after. Among them on the youth of Yili yogurt advertising blockbuster "I want to break the rules, I want to be happy not to graduate," by the young Personality of fashion show a smile, with bright sunshine, cheerful music, people can not help but think of their youth brilliant. And about the love of the Yili series of micro-film-"Like you have no reason for the romantic confession Four" contains the sweet ice cream, Lover's smile, romantic love. Although the themes of these videos are different, it's easy to find the same symbols in them, the bright smiles. In addition to using video as a way to deliver smiles, Yili wants to use practical action to make others smile. Over the years, Yili has been committed to public welfare undertakings, always adhere to the "corporate and social development" concept, and actively assume the responsibility of corporate citizenship. Yili "Ark Project", concerned about the left-behind children, into many provinces and cities in the West, join hands with the government, schools to jointly explore, firmly protect the children's campus security; Yili's "Happy Kitchen" provides basic kitchen appliances for children in poor mountainous areas to have a steaming lunch. Yili knows, want to let the children carefree, blooming flowers general gorgeous smile, not overnight or a large public good cause can achieve, but need the heart of action, constantly insist. Whether it is to show a smile, bring someone warm, or send warmth, let others smile, Yili Group will make unremitting efforts. There is only one day in the World Smile Day, however, Yili hopes to smile in every day passing, scattered in every corner.