Yi Willpower through micro-blog marketing to gather mom Group

With the rapid increase of the number of Internet, the social density of various subdivision groups is also increasing. In a variety of http://www.aliyun.com/zixun/aggregation/10207.html "> Social platform, the mother of this group highlights their consumption characteristics and enthusiasm, leading to maternal and infant product brand manufacturers gather the enthusiasm of the mother group.

The appearance of the mother group on the network, generally refers to the children six or seven years of age after pregnancy, women, their identity changes, need to know all kinds of mother's common sense and related products. This group also has more time to surf the internet than the average person, and the desire to raise children with more experienced mothers. In general, a variety of social platforms for the mother Group, will have a higher degree of participation and stickiness.

There is information that the mother group wants to obtain from the social platform of information content: a variety of how to be a mother's interesting articles and knowledge, link a variety of related products sales information and promotional activities, download coupons or coupons, understand new product information, participate in the discussion of related topics.

At home, some of the production and sale of maternal and infant supplies brand merchants, began to gather the mother group through social sites, to create interactive platform and exchange opportunities for them to participate in and brand interaction, @ willpower is one of them. Willpower is the brand of Shanghai PUI-FU Biotechnology Co., Ltd., the products involved in infant food, infant nutrition and maternal nutrition and other fields, online under more than 3,000 stores in the sale of beneficial health products. 2011 Yi Willpower began to enter the Internet, opened the enterprise microblogging and corporate blog, through Weibo, blog so that partners and users more easily understand the brand and products, close and mother interaction, listen to the voice of users and improve the product recommendations.

Probiotics on the survival of the micro-blog planning a variety of mother groups interested in Related topics, on Sina Weibo, they set up the "parent-child interaction" micro-group and the Yi-Jian Enterprise Micro-blog, the continuous holding "Yi-Jian baby to shoot" activities, the evaluation of the benefits of Super baby, the most lovely baby, the most popular baby, etc., to encourage mothers to participate in interaction. Willpower also held a variety of new experiences on Weibo, encouraging mothers to experience micro-blogging or suggestions for product improvement, and then to spread the story in a blog with valuable cases and stories. Through a year of micro-blogging practice, the benefit of the health care closely concerned about the mother group of content, around the content of innovative interactive activities.

In the Yi Jian Micro-group, the mother group to learn from each other, share their baby growth story. Yi Jian do a variety of follow-up activities to help the mother group in the enjoyment of the state of interaction. Yi Willpower for the mother group of good content to do a variety of recommendations, to the mother of various honors. In addition to microblogging blog platform, Yi Willpower will also link more resources to achieve online and offline interaction, ready to organize online under the regional benefits of the mother of the children to carry out a variety of competition activities. Recently, Yi Willpower is planning to participate in the video contest, creating more interactive new mode.