Yik Yak user bottleneck?

Yik Yak, who had just won 62 million dollars at the end of last year, was no more than two, and even the latest revision of secret, an anonymous social originator, was "too much like Yik Yak".

But Gigaom's survey does not agree, although app Annie and comscore do not have January data, but according to Q4 Mau, Yik Yak user growth has reached a peak, began to decline.

Although the data on ComScore is only 18 years old, not all users, but we can see from the changes in the number of users are declining trend, and Yik Yak main users are college students, can also be said to be "over 18 years old users", Comsocore is not too one-sided.

In contrast to Snapchat, the ranking decline in the Yik Yak after May 2014 was more pronounced, while the former remained stationary after reaching a critical point.

Yik Yak really meet the bottleneck? Or is this a seasonal norm for social products?

Gigaom's analysis argues that some social products have a fatal commonality: too local (hyperlocality). Yik Yak, for example, mostly covers users around 1.5 miles, and in a sense suppresses user growth.

In response, Yik Yak and Brooks responded that this is a cyclical natural state of operation. Another joint venture said that no user growth was achieved overnight, and that "FB is not getting 1 billion users overnight".

But analysts also believe that Yik Yak, although the temporary focus on the university users, but also because of internet bullying has refused to join the youth, but its work in the promotion of the University is very much in place.

For example, once it finds an active user in the UK or a university in Canada, it immediately hires a local student community operations manager.