Yili Bulletin: Diversified product strategy to promote stable revenue growth

It is reported that Yili is the first enterprise in China to achieve product upgrade, the most abundant product system, the most perfect product line enterprises. At present, Yili group has the liquid milk, cold drink, milk powder, yogurt and raw milk Five business department, affiliated enterprises nearly hundred, it has pure milk, milk beverages, ice cream, ice cream, milk powder, milk tea flour, yogurt, cheese, more than 1000 self-developed product varieties. Yili's product structure is reasonable, the data also shows that high-end liquid milk, high-end cold drinks, yogurt, cheese and other high-value, High-tech products continue to maintain a better development trend. Among them, for children to build the Yili QQ star Children's milk, for the high-end population of the Gold Classic organic milk are showing a good growth posture, to maintain the leadership of similar products in the position. After the year before the brand upgrade, Yili established a world-class health food group Business Development Vision, which from the Yili product diversification system has been further reflected. From the traditional production of liquid milk to liquid milk, milk powder, cold drink three major categories of product system establishment, improvement, and then to the emergence of yogurt products and cheese, milk and other casual milk food, the first dew, Yili's diversified product system is increasingly perfect, to ensure that a variety of dairy products to meet domestic and foreign consumers a variety of dairy needs, It has laid a solid foundation for the sustainable and steady development of Yili group in various economic situations.