Yili: Creating the blue Sea of organic milk

As a leading enterprise in China's dairy industry, Yili Group pioneered organic milk in the industry and created a new blue ocean for dairy products. 2011, Yili shares revenue of 37.451 billion yuan, of which the gold Code organic milk growth over 467% year-on-year, continue to maintain high-speed growth. In the face of the great success of Yili organic milk, dairy experts Chen that "it is the ' green industry chain ' concept of guidance, coupled with high-quality milk source, international advanced technology, strict detection system in one of the production model, the Golden Classic organic milk can provide consumers with health, nutrition, Safety and high quality products to meet the needs of special populations. He also pointed out that the Golden Canon's mission is not limited to this. After the rite, organic milk still needs to move on. As a leader, the Golden Canon should lead the whole industry to a higher quality, which is its responsibility and obligation. This coincides with Yili's position on the organic milk of the golden canon. Yili has always believed that although organic food has made great strides in China, there is room for improvement in the population base and acceptance. A true "classic" product, is not only important to its quality itself, but also its implication of the consumption concept of the market impact. Yili and the Golden Canon are not only committed to providing healthy, organic dairy products to the market, but also to the consumer to promote a truly healthy lifestyle, a natural, organic concept of life. To this end, they launched the "Organic journey" this year, invite consumers to the source of milk to see how the real organic milk is produced; on the official Weibo, "organic slow living" activities, through positive interaction with consumers, advocate a healthy lifestyle, to bring consumers "life attitude", "quality of life" Improvement and promotion ... Experts predict that as more and more dairy companies invest in the organic milk market, a new era of organic milk has come!