Yili encourages the youth to "go up!" ”

2012 Global Chinese Blood Growth show "Up bar, Young!" ", by Sohu video blockbuster, Hunan Satellite TV Alliance interaction, in the country caused great concern." The program, sponsored by Yili Grains, has invested billions of dollars to encourage young people to grow up happily and to provide a talent showcase for young people at home and abroad. As a special talent show, "Up!" Teenager "Lock young, energetic, fashionable crowd, this and the essence of grain multi-brand" sunshine encourage every day "very fit." Yili Grains as the exclusive strategic partner of the event, through the encouragement of more talented youngsters to show their fullest, pass the grain "health, Sunshine" brand proposition. It is understood, "Up!" Juvenile "program to a large extent covered the network and television two major media platforms, attracted more than 200,000 Chinese teenager enrollment participation, network video total visits reached 570 million. Yili's innovative marketing model makes "encouragement is strength" has become the motto of many. Yili grains more together, "Up!" Youth, not only for the Chinese teenager efforts to encourage and support, but also the spirit of optimism to all for the dream and strive for the people. Let all people in the pursuit of the dream of the road, can also continue to "convey encouragement", with a positive, optimistic attitude courageously forward.