Yili leads Shanghai World Expo to launch standard project

May 25, the Shanghai World Expo Bureau and Yili Group jointly held in Shanghai Yili Group to join hands in the opening ceremony of the Expo in 2010, officially announced Yili group as the 2010 Shanghai World Expo, the only senior dairy sponsor.　　Yili Group became the first Chinese dairy company to serve the world's top Olympic Games and expo. Zhongyan, executive director of Shanghai World Expo, said that the choice of Yili as the Shanghai World Expo Dairy Partners, in addition to taking into account the more reliable product quality, over the years, Yili's sound management style and good social image, but also to promote Yili and the expo "marriage" an important prerequisite. 2008 Yili Group successfully served the Beijing Olympic Games and showed the world the strength of China's dairy industry leader.　　I believe that by virtue of the valuable experience of serving the Beijing Olympic Games, Yili will certainly be able to serve every one of you at the Shanghai World Expo to show the "Expo standard" Yili products. According to exacting, chairman of Yili Group, the products of Yili have already been replaced and packaged, and the Expo logo has replaced the Olympic five rings as the core element.　　From the Olympic Games to the Expo, Yili's quality control system, product development capabilities and service levels have been unprecedented upgrade. For the following Shanghai World Expo, Yili Group launched the "World Expo Standard" project at the ceremony. The project will cover "The whole company, the whole product, the whole link", the aim is to upgrade Yili's precise management system comprehensively, improve Yili's product quality and service comprehensively. "As the only dairy enterprise that conforms to the World Expo Standard, our products are printed on the logo of the Expo, and the deep sense is to provide the World Expo standard products and services to every consumer, which is our biggest goal in implementing the ' Expo standard ' project," exacting said. "The data show that Yili in the first quarter of revenue has surpassed the same period last year, ran the entire industry, net profit growth of 103.59% per cent; The Gold classic milk, nutrition comfortable milk market performance outstanding, especially Yili infant milk powder growth 113%, stabilize the Chinese milk powder sales first.