Yili Olympic Marketing: Unforgettable Chinese face

Olympic Games is a sporting event, but also a marketing feast. After the experience of Beijing Olympic Games, this year, the Olympic marketing of Chinese enterprises began to mature and rational, have chosen to conform to their own brand positioning appropriate strategies and methods, Yili is one of them. 2008, Yili, as the top sponsor of Beijing Olympic Games, stood on the stage of the world to show itself with 1.3 billion compatriots. This year, Yili's perspective turned to the dreams and insistence of ordinary people, and its innovative use of foreign resources, with London's iconic double-decker red buses, staged an "extraordinary story of ordinary Chinese" on the streets of London. These 4 groups of healthy benchmarks, selected from the average Chinese, with its unique oriental face, boarded the shuttle in the streets of London red Bus, and this unique way of promotion, but also by nearly 400 foreign media competition, including Reuters and other world-renowned news agencies and the Wall Street Journal and other world-class media, and praised it as "the image of the Chinese in the global iconic city once again after the Ministry of Commerce launched a huge national image advertisement in the New York Times Square." If the Beijing Olympic Games for the "home combat" of Chinese enterprises, is a once-in-a-lifetime opportunity to display, then for far away from the London Olympics, business owners have to consider the region, culture, national conditions and many other factors, and then change their own Olympic marketing strategy. Yili This combination of "territory" and "outside" of the Olympic marketing, can be regarded as wonderful, the absolute value of domestic enterprises for reference.