Yili: Warm hearts with public welfare

The public welfare is the strength of the warm heart, Yili group in the recent 50 years of development, not only the practice of public welfare activities, but also the advocates of public welfare ideas and platform builders. Recently, in "South du weekly" organized by the "2012 CBO Selection" awards ceremony, Yili in the public interest of outstanding performance, Yili also was selected as "Temperature enterprises." As the first enterprise in the industry to launch the Enterprise Citizen Report, Yili has been committed to public welfare undertakings, not only to participate in public welfare undertakings as an important part of corporate social responsibility, but also as a good way to repay the community and serve the masses. Yili related Responsible person introduction, as of now, Yili has invested nearly 800 million yuan for public welfare undertakings, at the same time, Yili also said, take social responsibility only starting point, have no end point. Take Yili's "Happy Kitchen" commonweal action as an example, in order to solve the problem that the children eat cold, even eating food at noon, the Communist Youth league Guangdong Provincial party committee, South Daily Society United Yili Group jointly launched a "Happy Kitchen" public action. In the process of building a happy kitchen, Yili uses the precise management concept and experience of serving the Olympic Games and Expo to guide the implementation and promotion of the "Happy Kitchen" project, Yili said, "The Happy Kitchen" is not to give the child a "warm" lunch, but to give them a "warm" kitchen. "Happy Kitchen" the development of public welfare activities, to explore a standardized, standardized, scientific public welfare model, out of a sustainable development of the road of public welfare. It is understood that in November 2011, yili "Happy Kitchen" began to go out of Guangdong, to the national output "happy temperature", but also gradually developed into a community of enthusiastic students of public welfare platform. Many enterprises and individuals through Yili "Happy Kitchen" related channels to students to send life supplies, learning supplies, fully show the impact of platform-type public welfare. By the end of 2012, the nationwide "Happy Kitchen" reached 136. Brand can not only stay on the eyeball, must be long in the hearts of people. That is not a product of hard sales, but spiritual culture to a healthy lifestyle guide care, through the care system, the brand into the hearts of consumers. Like Yili's "Happy Kitchen" activities, a small happy kitchen, there are steamer, microwave, freezer, water dispenser, kitchenware, lunch boxes and other kitchen appliances and urgently needed supplies, this is the mountain poor children "cooking their own" paradise. Public welfare is the strength of the warm heart, the city needs a temperature of the enterprise, the society needs a heart of temperature. Yili said that brand building is not the hard sales of products, only the temperature can integrate the brand into the hearts of consumers.