Yili "World Expo Milk" won "Beijing People's favorite dairy"

Recently, "2009-2010 Beijing People's favorite consumer brand" awards ceremony held in Beijing, Yili in China's dozens of candidate brands stand out, its "World Expo Milk" won the "Beijing People's favorite dairy." It is understood that this award-winning Yili "World Expo Milk", including liquid milk and milk powder two categories, Yili Group has become the catering consumer brand selection of the only double Crown king. Quality is an important basis for Yili's recognition. Yili QQ star Child growth milk has become the hearts of children's "star" products industry insiders pointed out that Yili "World Expo Milk" can win two prizes, from two points. First, it depends on the quality of the dairy. Second, thanks to the "Expo effect". He said that for consumers, quality is the most basic demand for dairy products.　　At the same time, "Expo year" triggered by the "Expo effect" is also "World Expo Milk" one of the key factors. It is understood that since May 2009 to become the only one in line with the World Expo standards for the Shanghai Expo to provide dairy products enterprises, Yili group in the whole company to promote the "World Expo Standards" project, a comprehensive upgrade of the precise management system, improve product quality and service. Set excellent technology, quality, science and technology, nutrition essence in a body of Yili "World Expo Milk" by the vast number of consumers love. According to Nielsen's latest research report, Yili "World Expo Milk" has become a unique dairy category, the success of the Chinese dairy market in a new pattern.