Yimin: Copyright Protection of China Unicom in operation

China Unicom (micro-blog) company general Manager Yimin (Tencent Technology map) Tencent Science and technology news, November 30, the second China Copyright annual Meeting held in Beijing today. Yimin, general manager of China Unicom, delivered a speech at the meeting. Yimin that the advent of mobile internet has brought many new problems and new challenges to copyright management and protection. Making piracy easier, the problem of ownership is more complicated, and it is more difficult to effectively defend the rights. While pointing out the opportunities and challenges of our copyright in the mobile internet age, yimin also shared with the participants the experience of China Unicom's practical exploration of Internet operations. The following is the speech record of Yimin, general manager of China Unicom: Distinguished leaders, distinguished guests, friends of the media circle Good morning. First of all, I am very happy to participate in this forum, and also to take the opportunity to represent me personally, and on behalf of China Unicom to the current copyright conference to host warm congratulations. Express our sincere thanks to our friends who have long been interested in supporting the development of China Unicom. This forum will be the theme of mobile Internet copyright operation and Protection, I think the significance of far-reaching. Just a few leaders and guests of the speech, are very exciting, so I am deeply inspired. I would like to take this opportunity to talk about mobile internet copyright operation and protection of some experience and thinking, for everyone to communicate. Today, I mainly exchange three aspects of content, first mobile internet era copyright operation and protection of the challenges and opportunities faced. It should be said that the mobile Internet is the most active and potential development field in the world today, which not only brings the whole information industry into the new and rapid development channel, but also brings profound influence to the economic society in every field and even human life. To some extent, mobile internet has become the most important innovation in human society in recent decades, the past want to think about but do not, and even dare not think of things, it should be said that in today's mobile internet era has become a reality. In essence, mobile Internet is still a new means of information dissemination, human from language to writing has undergone a long process. It should be said that the development of the telecommunications industry in fact plays a very important role in the dissemination of information. The upgrading and transformation of this technology in recent years should be said to be increasingly fast-paced, as we all know that since the 1838 Moore invented the Telegraph, the global information and communications industry from telegraph to telephone, from analog to digital, from fixed to mobile calls, from narrowband to broadband, from fixed broadband to mobile broadband. This innovation process itself is a revolutionary process in the entire communications industry, especially with the rapid development of mobile Internet, many new models continue to be spawned, many old models are constantly broken. This includes copyright operations and protection, and we are also faced with unprecedented challenges and opportunities to discuss this area today. From the evolution of information technology, mobile Internet should be the upgrading of mobile communication technology and Internet communication technology, which inherits the basic spirit of Internet virtual and trend. We are all familiar with the nature of the internet just now. It also enhances the new features of mobile Internet, what is its main feature? is to move, privacy, positioning and other new features. Because of our virtual culture, more and more human activities through the network to achieve, such as everyone now very familiar with E-commerce, online reading, network games and so on, because the mobile Internet adhering to the concept of openness, breaking the industrial chain between the upper and lower reaches of the closed, between the industry infiltration, cross-session integration. Also because the mobile Internet uphold the spirit of sharing, everyone can publish information, everyone can exchange data, it is because of these characteristics, so changed a lot of life, the form of information dissemination, where the head of our publishing, copyright protection also brought new challenges. Objectively speaking, the emergence of mobile internet has brought many new problems and new challenges to the operation and protection of copyright. Here are some of the main challenges, one is that piracy is easier. Because the network spreads widely and conveniently, the piracy behavior is very easy to spread, this has caused the huge impact to the genuine industry, has seriously harmed the copyright person and the industrial chain each person, has caused the harm to the creator's enthusiasm, has affected the entire industry development. What Mr Mo Yan has just said is indeed a very large experience of this kind of impact. The head here should say that the internet gives us a very important is that its piracy costs and costs should be said to be significantly reduced, the past pirated books at least the cost of printing, now piracy may be a few keyboard operations can be copied, so say, it should be said that piracy is easier, more convenient, more cost-effective. The second challenge is that the question of ownership is more complex. Network operation of various types of works, we do in the network operation practice also faced with this challenge, the network operation of various works involved in the rights of the subject more complex, and now more and more copyright traders, at the same time the content of the integration of text, pictures and other forms, because these things appear so that the network copyright ownership also lacks the standards to follow These criteria are more complex to define. For the vast number of operating copyright enterprises, the difficulties are increasing, this is the second issue of copyright ownership more complex than originally. Third, effective advocacy is more difficult. The difficulty of obtaining evidence in litigation rights of copyright owners requires a great deal of manpower and material resources in this regard, we have a lot of harm, this is with the development of mobile Internet, we are facing more and more challenges in copyright protection. Over the years in this respect, our copyright has been amplified by the Internet, and indeed the benefits created are growing. For example, some of our internet movies and television works are also the use of network platform to achieve the maximum benefits of copyright. We all know that some talent show network exclusive right price more than billions of dollars, online reading and mobile phone reading users are also growing at a high speed, network literature is also very substantial income. This year, some Internet writers have a royalty of more than 33 million, network development is also promoting the entire copyright royalties development, but also expand your income scale. So in the face of the mobile internet era, the copyright operation is faced with challenges and opportunities, this is the first part of my speech, is now the mobile internet era, our copyright is facing the opportunities and challenges. The second I would like to take this opportunity to introduce China Unicom in the interconnectionThe actual or exploration of the network operation. As a central enterprise accompanying the reform and opening-up, as the main force of the National Basic communication and information construction, China Unicom attaches great importance to innovation and copyright. It should be said that China Unicom today is China Unicom after the new round of telecom reform in 2008. In the 2009, China Unicom created the experience concept of changing the world, and continued to promote innovation and transformation in various fields. Facing the new opportunity of mobile Internet, fully implement the 3G leading and integration strategy, and form the obvious differentiation advantage in the mobile broadband field. From the practice, the network, terminals, the application of three elements together to drive the rapid development of mobile Internet, these three aspects in fact, China Unicom should be said in the past few years in the industry are pioneers, leaders. Since 2009, China Unicom has invested hundreds of millions of yuan at an extraordinary rate, and has rapidly built the world's largest WCDMA third-generation mobile network. NET broadband data reached 21 trillion last year, the end of this year we will be the full network speed up to 42 trillion. The construction of our 3G network is for the development of the whole mobile internet industry, paving a smooth highway. People know that mobile internet without highways is not good, China Unicom in the past few years to spend huge investment in highway construction. On the other hand, there is no car without a highway so on this basis, we China Unicom and actively implement the terminal. October 1, 2010, the intelligent terminal was very popular. We first introduced the iphone in 2010, but the high-end smart terminal pull is not enough to have a huge impact on the entire industry chain. But the introduction of Apple's iphone is actually a very good industrial model for the entire application of smart terminals, and China Unicom is actively creating, low-cost and low-cost intelligent terminals. So in 2010 China Unicom also spent tens of billions of dollars in terminal subsidies, in the popular thousand-yuan smart machine. Now we all know that we now and Apple basically quite the performance of the smartphone, domestic like Lenovo, Huawei these terminals are about thousand yuan. We drive through the high-end, through the thousand-dollar smart machine subsidy, the actual rapid popularity of smartphones. After the two years of Unicom's efforts, in the terminal subsidy on more than 40 billion, is to quickly popularize mobile intelligent terminals in the consumer recognition. Over the past few years, we in 1.1 billion mobile users, the number of intelligent terminals more and more, just said more than 600 million users, mobile internet users have more than 400 million, this is China Unicom in the industry for intelligent terminal popularization as a major strategy to popularize. Application relies on is Robin, many internet business investment, their contribution in our network overlay a variety of applications, it is the joint efforts of several Parties, only to create today's mobile Internet development. It should be said that in a few short years, China Unicom 3G of users to the development of Unicom business also has a huge impact. This is our entire understanding and practice of the industrial chain, in which China Unicom is also actively exploring the service innovation of content products and applications, and we ChinaUnicom also created its own application stores, reading music and other business, the initial establishment of the copyright operation and protection of the new model. Here we are in the copyright protection there are still some exploration, first, in the management level, we regulate the contract with the content provider, the implementation of the copyright review System, the group set up to strengthen the management of copyright, as far as possible to prevent prevention. In the mobile Internet development, we are in the copyright protection aspect. Now there are a few features, mobile Internet terminals are ID, one-person number. The second in the mobile internet era for copyright charges than in the Internet era is easier, so in this regard still do a lot of special exploration. So through the information system to the relevant works of the legitimacy of the source of the audit compound, to achieve effective process monitoring. Third, we establish effective complaint handling channels and processes in the mechanism level, identify problems, organize content providers to verify responsibility attribution. In recent years, through the joint efforts with the industry chain, China Unicom in the application of stores, music, reading and other fields of development momentum is good. At the same time, China Unicom has strengthened the capital level and our content industry chain cooperation, for example, China Unicom and China Publishing Group has established a close cooperative relationship, we are now very fortunate to become the Chinese publishing media initiator, we also and the Chinese film group to establish close contact, This is actually our capital level to the content industry chain to extend to our customers to provide better service, this is a brief introduction to China Unicom in this area of practice and exploration. Third, take this opportunity to give some perspective and advice on copyright protection. Through the practice in recent years, we can see the future in the mobile internet era, the digital copyright carrier will be more and more big. The trend of copyright content is becoming more and more obvious. The centralization of copyright management demand is also more and more urgent, the construction of a good mobile internet copyright operation and Industry ecology, the rights of people, content distribution channels, consumers, government departments of the joint efforts, take this opportunity to also mention a few hopes, the first hope in the industrial chain cooperation to make a new breakthrough, The value chain upstream and downstream cooperation is the prerequisite to ensure the benign operation of the industry, only in the participants actively participate in the new model, the cake bigger and mutually beneficial to achieve the healthy sustainable development of the industry. I hope that the industrial parties actively explore the mobile Internet under the copyright operation of the profit and the way to achieve the copyright owner content provider to win altogether. Second, in the management of copyright content to achieve a total win. To achieve this requires the copyright collective management organization and the vast number of copyright owners, copyright management organizations can act as the right person and the operation of the enterprise, for the right to achieve the content of the legitimate people. From the source control content copyright is true and effective. Third, we hope to make a new breakthrough in legislative protection. The current copyright law, the Protection of Information network communication rights regulations and laws and regulations on copyright protection plays a very good role, the dissemination of network works is a new form of business, the relevant legal perfection to keep pace with the times. We propose that legislative activities should take into account all aspects of the situation and promote the healthy development of mobile Internet copyright operations. In the face of the ever-changing mobile internet era, all parties to creative collaboration, will be able to open up a better, more intelligentNew life. Finally, I wish this annual copyright conference a complete success, thank you.