Yinna: The core of integrated electric business platform is efficiency and cost

News and Technology September 13, 2012 (11th session) China Internet Conference held in Beijing International Convention Center today. This session "open, integrity and integration-to meet the new era of mobile interconnection" as the theme, and for the internet, mobile Internet, E-commerce, network marketing, cloud computing, things networking, network security, innovative entrepreneurship, more than 10 subdivision areas for in-depth discussion.

Yinna, vice president of Lok Bee Network

Yinna that the core of the vertical electric business platform is more prominent in the characteristics and to meet the needs of the finely divided population. In other words, the future of the electricity quotient competition will return to the nature of retail, is in the user experience, who can meet the personalized needs of users, who can succeed.

Yinna, vice president of the Lok Bee network, said in his speech that standing in different angles to see E-commerce social, in fact, is not the electric dealer is not the industry, but the personality and personality of consumers

The following is a transcript of Yinna's speech by Vice president of Le Bee Network:

Yinna: Good morning, very happy to share on the very professional Internet platform. The core of today's forum is the internet and the life of netizens, but also more about the new pattern of electricity quotient, that is, social and mobile development, Lok Bee Network has been established for four years, we have been different roles to carry out such changes.

Because it is from the television program, the beginning is actually a TV program media platform, because the discovery based on the TV program "Beautiful Beauty" appearance, to more beautiful women bring about the United States, fashion and clothing with the advocacy, slowly Lok Bee network into a platform of the electronic business.

When the whole electric quotient pattern changes, we have a discussion and share about the social layout of the vertical electric quotient in the situation of the whole market need and the situation of understanding the trend. Let me share with you three points.

First, the analysis of the status quo of the intersection of vertical electric trading firms. From a different point of view, from the whole e-commerce socialization of the argument to analyze.

The idea of the whole social layout of Le Bee network. From the current development of electronic commerce, there are a few small points of view, in these days, we have been saying that the share of the business has been significantly improved. It is the process of the fittest to run from the savage growth to fine management. From the analysis of several kinds of electric quotient platform, the main core of the comprehensive electric business platform is efficiency and cost structure.

The core of the vertical electric quotient platform is more to highlight the characteristics and meet the needs of the finely divided people. In other words, the future of the electricity quotient competition will return to the nature of retail, is the user experience, who can meet the personalized needs of users, who can succeed.

From the detailed analysis of the market, we recently got a survey, leisure apparel, electronic consumption, books and cosmetics online shopping will become the focus of the future. Skin-care cosmetics overall accounted for the proportion of retail, has nearly accounted for 10%. In addition to low prices, more categories, closer to the fashionable consumption theme will also become a core advantage.

Featured Products will go a long way, with America's talent economy looking at nearly 40 billion of the market a year. Again, from the latest survey we got from Eric, more than 90% of users are more trusting and satisfied with the social shopping site platform. 18.5% of users expressed trust, and more than 90% of users were satisfied with the social shopping site. 19% of users are also very satisfied with the credibility of the site. This is a really interesting data.

70% of online users are successful purchases of merchandise through social shopping sites, compared to general sites, and social shopping sites are more likely to guide and motivate users to buy.

To sum up, two features, one is to help users solve what to buy and where to buy the problem, in addition, users and users, users and enterprises to interact and share, that is, social elements.

From a different point of view to see E-commerce social, not really out of the electric business is not the industry, but the personality of consumers and consumers have personality. From three dimensions, the social network media helps the E-business enterprise, to promote and sell this kind of web site, such as happy, everyone, Youku, from the point of view of the electrical business, through social tools to carry out network cooperation, the completion of marketing and sales of goods, Sina Weibo, Tencent Weibo, watercress and so on, From a consumer's point of view, through social E-commerce, you can have a choice of shops, at the same time can compare goods, through trial and Word-of-mouth to interact, and even buy after shopping to share. This includes our upcoming "Vane community".

Le Bee Network brand commitment is to give beautiful inspiration, glow beautiful energy, the achievement of thousands of women's dream leader. We will also be in the garment and apparel aspects will be more input and show.

Let me give you a word about the community we will be on the line in October: "Vane". is the United States and fashion to become a true leader of the pilot, this is to set up a female perspective of the United States to build an open, convergence of television media and fashion entertainment, as well as the United States and experts to install talent platform, there are tens of thousands of cosmetics, apparel brand media innovative internet model. Through the young expert talent of the United States to share, fashion collocation sharing, with the user to establish brand reputation recommendation system. Based on such a talent and fashion tatsu people, the establishment of an expert talent center.

Now the number of registered users 90% is female, 70% for active users. Based on this community we have several directions to suggest. One is to become a talent economy, Lok Bee Network and television media is closely related, we have some of the core of television programs, we have done a large dinner, such as the last month, just did the "Asian Idol Festival." Le Bee Network This e-commerce platform is based on the characteristics of such two platforms, the establishment of a star as the core to beauty experts as the core of the Community platform to increase user stickiness, enhance the impact of the entire electronic business platform.

From the star lineup, in fact, in addition to host Li also just signed up to Xie Na, the entire platform is not only reflected in the domestic, we are more willing to build Asia's fashion distribution center, just signed a Japanese popular 20 years of women's reach, Hong Kong to the United States with the appearance of the beauty of the talent "to Rice." These people will become the opinion leaders of the Le Bee network.

We also gathered a lot of customer comments, as well as people and daily friends about the beautiful sharing, set the synthesis of our center, the corresponding regular organization activities to video as the core of the sharing.

Trial Center, more is able to put more cosmetics, apparel new products to start, a lot of new products are very different cosmetics category characteristics, because a lot of cosmetics, dazzling, how to help users better shopping, to provide them with rapid advice, we can advance the corresponding trial, Each product will be online in advance, starting, the first half of the month will have more people trial report.

In just a few minutes, the "vane" could not be fully introduced. From the user's point of view, the Vane is my beautiful, is a beautiful personality, tatsu people can help me more beautiful, help others beautiful, I can get happiness, beauty is a kind of attitude and values.

Hope that my share gives more beautiful inspiration, a glow of greater beauty energy, thank you!