Yintai General Merchandise Group officially changed its name to Yintai commercial Group

Yesterday, Silver Thai http://www.aliyun.com/zixun/aggregation/6440.html "> Business Group Chairman Shen announced in Hong Kong," Yintai Department Store (Group) Co., Ltd. officially renamed as "Yintai Commercial (Group) Co., Ltd.". Renamed, in Yintai Commercial company under the brand, divided into Yintai department stores, Yintai shopping malls, Silver Thai network Three great cause of the brand, the target market more accurate.

Renaming also means a strategic adjustment. Since 1998, opened in Hangzhou Yintai Wulin shop, to now in the country has 30 of proprietary stores, to build 20 projects of the scale, Yintai department store in the expansion of the road to go very smoothly. However, in recent years, China's retail industry has undergone great changes, traditional department stores are facing consumer demand, environment, models and other challenges.

"In the future, most of the 20 newly opened stores are shopping malls. In the next three years, Yintai commercial group's commercial operation area will be close to 3 million square meters. "Shen introduced. Hangzhou will open two new shopping malls this year, next month, Lakeside International famous Street Two will begin trial, this September, Chengxi's silver Thai city will also be opened. Through the current momentum is fierce e-commerce trend, Yintai Network has been placed higher expectations, although the current electric business in the entire Yintai business group accounted for only about 4%. "Dealers and stores are also doing ' business '. Chen, chief executive and CEO of Yintai Business Group, said that what the Yintai business group wanted to do was to combine the two.