Yiu Jingbo: How far does the vision determine how far the venture goes

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Before I do anything, I'll see if this thing is the direction of the future. It's like playing ice hockey, ice hockey rolling, and the players are definitely heading for the hockey slide. And we do any thing success may not be in the present, but 5 years, 10 after the average is 7 years, entrepreneurial to be able to market on average is also 7 years, 58 with the city from the establishment to the listing is 8 years. With this kind of preparation, entrepreneurs face setbacks, to better overcome difficulties.

I expect China to be the best time to start a business in China in the next 10 or 20 years. Because China is changing, the common people never have money to be rich, people from the countryside to the city, many services that have not originally appeared in China, only when there is change in the opportunity to start a business. The entrepreneur wants to see the change, does not see the change will not have the opportunity to appear, does not change does not have the opportunity. So, all entrepreneurs are thankful to live in this age.

The key to starting a business

Entrepreneurship is to do the future, today's business is expected to be 5 years, after 10 success, which is expected to 5 years, 10 after the Chinese consumption style can be as envisaged today. How to judge what it will look like in 5 or 10 years, you can look at what's going on in America, Japan and Europe. You take a look, how Americans live, I will be in the United States to take all the newspapers, magazines, a record of what companies in advertising, what companies to finance, at least your field how many listed companies, the market value of how much you have to know.

Start early. Unless you are a big resource company, or an entrepreneur with a lot of resources, the sooner the average entrepreneur gets the better. Some people say entrepreneurship to step on the drums, this wave I do electric business, the next wave is O2O do O2O, I am more annoying this view. Some VC can do so, entrepreneurs can not think so, entrepreneurs must do the future things, the future more unpopular the better.

When a word in the industry is hot in the media hype, no impact on users, customers, your target users and target customers will not because of the emergence of the word, more use of your services and pay for your products, the Word will only make the competition more intense. For example, the word Internet finance appears and does not appear on the size of the market has little impact, but become very popular words will only have an impact on the public.

There are many advantages to doing early, you know more about this industry than a new entrants, you can talk to people in this industry, organize the talent in this industry, you make a lot of mistakes when you start doing, and you go a lot of detours, these are very high barriers to the later people. Two companies to start a business of 5 million U.S. dollars, one company in advance for two years, there is a company late two years this gap is huge, that company is always a little faster than you. Entrepreneurship is the case, you do 95 points, the other person is 96 points, so run down you will lose no doubt. This scale will be amplified by talent, investment, and reporting. A company that does a little bit better will end up a lot bigger than the company that did it a little bit worse.

For example, 58 of the city really draw strength is pioneering the first 6 years, 2005-2010, when everyone is not optimistic, I quietly set up the industry threshold, just can let the founder under pressure to prove himself, and let the team unprecedented unity. So when you start a business, there is someone to scold you, you want to express gratitude.

In addition, entrepreneurship starts at a point. Can all of Yao's cards go public, and does any company think it's too small? In fact, the smaller the better, the more sharp as the blade is good. Find a subdivision of the field, to achieve the ultimate, better than anyone else. You do any little thing multiplied by the 1.4 billion people in China are a big event. For example, 58 of the city is to do the first rental, do the best, and then all the business around the rental, the user also gradually recognized. So entrepreneurs do not say what to do platform, you are to provide a service, that service is not good, decided he would like to use you.

Entrepreneurs need to have ideals, even if you feel that doing this is to make money, you can think so, but really need ideal, because the ideal this thing can really let you insist, let you feel happy, can unite a group of people, really hit moving, is often your obsession and ideals, Many people give up high salaries and follow you because you're the ideal person, follow you he can have a future, and then you can complete a revolution, not follow you to calculate the economy, calculate the return, or unrestricted use of stocks to attract him, which is different from the big company is very important. Also let your ideal become a customer's ideal, he will pay for your ideal. Entrepreneurs must make good use of their ideals, so that your employees, customers, users, investors, all stakeholders know.

Financing skills

Financing is the most concern of entrepreneurs. There are so many financing skills, good name, sincere talk, the formation of competition, it is best to let investors come to you, to have the necessary publicity.

58 The city's history has been merged with the capital, in addition to the first round, others are robbed. The first round of the soft silver race to find me, because the company has a good name 58 with the city, he said that local services will certainly succeed. This age, how to make you stand out, good name is important, will let you take advantage. Necessary publicity is also important to tell you that your products represent the future, investors will find you, the probability of financing success, investors find you far more than you go to find investors. Investors should also be allowed to compete properly when financing.

When it comes to financing, it is important to discuss business plans, agreements, and genuine financing. You have to believe that investors are smarter than you, they've seen more bad people than you, they've been through more scams than you, so you really tell him about your situation, tell him what you worry about, and let investors have a good opinion of you. For example, when the first round of investment in the city of 58, I frankly with soft silver its said, I do not know whether I can make money, I know that users like, very willing to use. ' You don't have to tell you to make money, ' he said. ' I think you'll find a way in this industry.

(The author of this article is 58 ceo,2013, the founder of the city, the Chinese economic leaders. This article is based on the author's speech, the title is added by the editor, without my review.