Absrtact: 58 The same city CEO Yiu Jingbo predicted that the life service O2O is a tuyere, but did not predict that it is the typhoon mouth. The industry was so hot that his sense of urgency increased rapidly. The original 58 city can slowly build advantages, (listed seven or eight years before they are like this) but in this
58 with the city CEO Yiu Jingbo predicted that life service O2O is a "tuyere", but did not predict it is "Typhoon mouth." The industry was so hot that his sense of urgency increased rapidly. The original 58 with the city can slowly build advantages, (listed seven or eight years before they are like this) but under this environment
Basically every three months is an era, three months is a round of financing
February 7 is the 58 annual 10 anniversary of the city's founding. 14 months ago It was a O2O concept after the listing has been very concerned about the acceptance of Tencent investment, doing a bunch of subdivision areas of "58XX." It is noteworthy that 58 of the city's expansion was done with investment, and the outside world saw only the tip of the iceberg. 36 Krypton has picked out the "dry goods" of Yiu Jingbo's internal speech in the 10 anniversary of the 58-city establishment.
Yiu Jingbo How to view the trend of life service O2O
Three years ago, the most attention was SNS, video, games and so on, I predict that three years from now, in 2014, Life services, local services will become a big category and a popular category, unfortunately I predict the beginning, I did not predict the end, that is-I did not think it so fire!
Over the past year, almost all the startups and investments, when investors were asked what to vote for, said I am now in the service O2O. The advantages and disadvantages of the fire and I predict it is a "tuyere", I did not predict it is "Typhoon mouth", too hot words will let our sense of urgency increased rapidly. Originally we can build advantage slowly, but under this environment, basically every three months is an era, three months is a round of financing.
The next ten years, but also the whole Life service field of great change, the great subversion of the decade, today we see life service areas have a lot of well-known brands, there are hundreds of stores, there are listed companies, there are tens of thousands of employees of all kinds of companies. Today, as we no longer think of the contemporary Mall and Wangfujing department store is a big company, we today most of the well-known brands of services in 10 years may not be 80%. All of our big customers, our customers, our small customers are at a loss, they only know a word o2o, they will grasp the word, they want to "what do I do."
58 How to spend money with the city?
Other innovative businesses are brewing, and I believe there will be one or two new innovative businesses like 58 home next year and two.
A year ago, I said, we are ready to spend three years in the field of life services to invest 1 billion dollars, for the time I was conservative, although the current investment in the Department of the least people, but they in a short span of one year we expect to spend half the money. So now I regret buying a new office building, not saying it's not good because we might need money for business investment. Of course, when we buy this building, we can bring together all the seven or eight office locations in Beijing, we will be more efficient, our working conditions, leisure conditions and cool conditions will be better.
We are investing 1 billion of dollars, or even more investment to build a new ecosystem, now we see 58 of the same city, the media see, the capital market to see, but the entire iceberg exposed to a corner, we will slowly reveal a lot of corners.
When it comes to investment, I'll just give the car industry an example of what we've done, we have invested the largest two or three-line urban second-hand car network "2,732 handcart", Auto Auction platform Zho Jie, O2O Car rental enterprise Treasure driving car rental, the largest O2O door-to-door washing platform (will soon be announced), can represent the driving industry, e-driver and other companies, Inside hatching 58 sparring and 58 illegal inquiries, just a few hours ago, we signed the acquisition of the largest driving test website a little pass. Although most of the investment we are relatively low-key, but we will be such a one to comb our advantage industry, like cars, in the real estate, recruitment, services and other fields we want to cloth a complete bureau. In addition to the 58 within the city, we through the power of capital, a lot of people unite to 58 of the side, and finally to create a larger, more comprehensive life service platform, so that everyone's life become more beautiful.
At the same time, we also believe in the future and invest in our future. This year we enrolled in the school enrollment in the product technology team for the first time more than 300 people. This year, when we go home for the Chinese New Year, perhaps in the railway station, outdoors, television will see our overwhelming advertising, we do not strange, we are self-willed, spending.
58 What is the city going to do? Life O2O entrepreneurs can be a reference
Users in 58 to solve the problem, if his problems can be resolved, then my users can be doubled, the user's use of frequency and good word-of-mouth can continue to grow.
1th is the user first, the user's every report and look forward to is our direction. We always put the user first in the first place, sensitive to explore the points can be improved. We have the most complete data in the field of life services, we know what category clicks are high, what categories start to fall, we know why it falls, we are also the most closely with customers.
Second, agility and efficiency are also important in our corporate culture and values, we're really as fast as startups, we've tried "996" in several departments, but startups are working in bed, dreaming while sleeping, and how we can compare speed with them, which is a challenge for all of us.
The 3rd is innovation. All the great companies that can become great companies have to do three things. One is to find the direction of the future, the second is to fight a tough battle, the third is to win the battle, and then expand the direction, site and boundaries. I believe that 58 of the border is still 10 times times, or even a hundredfold growth space.
Yiu Jingbo's business assumption of 58 City
Classified information business as a decade of the old business, as a 80% of our staff accounted for almost 100% of our income of the Big Brother, to the income and change to increase, to continuously export talents to innovative business, to the classification of business in the hatching can stand up mode. (Last December and the city entered into cooperation with the urban entrance)
58 Home is already a O2O phenomenon class company, we train our aunts as thoroughly and diligently as we can in every step, and hope that through technology we can better connect the service and the service, let them have higher income, let them have higher dignity, let them have the skill, I believe that 58 of our home this year is the 1 billion-dollar company, we "later" to verify this. (36 Krypton Interview Yiu Jingbo, Xiaohua: 2 years did not intend to make money, 58 home is a self-revolution)
58 finance is becoming the next strategic product. 58 with the most consumption scenarios, users in the rental, buy second-hand cars, buy second-hand housing, decoration, marriage, every demand behind the financial needs, so 58 finance I have high hopes that 58 of the financial industry at the same time let us millions of businesses at a lower cost to obtain funds to support their development.
58 two events in the 2014 years of the same city
1, launched the "Spark Program", the channel sank to a lot of three lines, four line cities. A few days ago 58 to channel employees to send some Mercedes-Benz cars. In the past, the media always said that we are doing hard work, dirty, dirty work, and we are going to let our partners drive a Mercedes to do hard work, dirty, dirty work,
2, 2014 is our all in wireless one year, we stopped most of the PC project focus on wireless. As a result, our wireless growth in 2014 was more than 300%. Now most of our traffic has come from wireless, mobile apps, mobile browsers, and mobile phone partners.
Key data disclosed by Yiu Jingbo
1, 2014, 58 of the city's total traffic growth is about 80%, the last three years, the fastest growing year
2, January 2014 number of independent users close to 300 million, the IPO is 130 million
3, four consecutive months in 58 published information has more than 100 million
4, in the commercial customer layer quarterly to 58 of the number of customers pay more than 1 million, among the half customers are independent pay. In addition, December 2014 58 The website from the membership system to the membership plus the CPC advertising model, and believe that customers will spontaneously to buy ads.
"Our revenues have exceeded our commitment to capital markets for five consecutive quarters, and we hope to continue for another 50 quarters," Yiu Jingbo said. ”