yoho!: Media matrix is the basis of the power distributor

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; October 30, 2013/Mintong News Hotline/-electric business of the wave Paradox cloud lumpy, you can make a once known as the domestic electric industry benchmarking Enterprises, the moment became embattled. In this battle to expand the overall volume, the pursuit of the share of the war, quick success, eager to follow the successful precedent, and loss of their own platform to position the insistence, has become the current share of the electronic business history. How can small and medium-sized electric dealers win the war, as industry giants are increasingly picking up stakes in, or mergers with, a slightly improved vertical corporate web site?

Dare to break the pattern of classification, the alternative to positioning themselves, yoho! may be able to give a way: "To provide the same products to all people," the vertical electric dealer, has been transformed into a comprehensive platform on the road more and more biased. From this, positioning in the "to provide all products to a class" of the distribution of the electricity quotient more and more reflect the advantages. Franchise Military fever products of the blood net, the mother and the child of the group of Friends are also such, in silence has evaded the bloody annexation, and even poor price.

Apart from targeting the niche, yoho! media background has also added a competitive weight: yoho! is the yoho! group in 2008, the establishment of the Tide Licensing sales website. But in 2007, the group's yoho.cn Trend Forum has become a hot trend in the domestic area. The 2005 publication of the "yoho! trend" has become the trend to wear the blueprint. As a result, yoho! has a consistent media gene at the beginning of the birth of goods, and has a reliable readership to become the advantage of consumption.

The clear trend of the power of the positioning of the public, combined with the magazine, Forum absorption capacity, so that yoho! goods in May 2012 to achieve a profit, the year's sales amounted to 300 million yuan, 2013-Year plan for 500 million yuan. According to estimates, the average sales growth of each brand in 2013 is expected to reach 2-3 times. There are sources said that yoho! is with a number of investment institutions to discuss the D-round financing, the meeting contains Lei, Tencent and Ali.

As in the previous 3 rounds of financing negotiations, this time yoho! is also faced with the goods from the negotiating side "cut off the magazine only to do electricity dealer" proposal. In this respect, yoho! has the goods market leader Sword Attitude is very clear: put forward such a proposal, must be not understand our route and positioning, did not recognize the media is our grasp and guide consumers key. Our financing, must first agree with us in understanding. The yoho! of the future is the creator, the Disseminator and the leader of the current industry, not simply as an electric dealer, or as a trend media.