yoho!! mode Have the goods to focus on the vertical field of the tidal distributor

Into Dangdang at that moment, Cong decided to put the cause of the electric business to do. However, when the electric trader starts to enter collective to burn money crazy, Cong thinks this battlefield starts and the reality is detached, this kind of development pattern is not suitable for oneself, therefore he decided to choose another electric dealer's path.

and http://www.aliyun.com/zixun/aggregation/1642.html ">yoho! encounter is not accidental, when learned that this" yoho! trend Zhi "decided to do electric business, Cong think their opportunity to come. "Without a benign biosphere, the price can only be spelled in the end." "Cong the focus of Yoho! magazine in the vertical field, they decided to do the" Chao people "business.

And Jingdong, where the initial growth rate of Baife, yoho! development is not outstanding, the annual growth rate will remain doubled, but this growth rate in the electric business in the cold winter can also keep down, not too big undulating.

For yoho! from the end of 2008 to open the line of business, into the field of electric power, although the electricity dealers to catch the most crazy, but yoho! also at this time to obtain a sum of 6 million dollars in venture capital. With the dream of "Chao people" business, Cong began to let yoho! onto the right track of the electric business.

7-8 years of media experience, plus a "tidal" community, Yoho! Group is a small but complete ecological chain. "If you have been to Tokyo, Seoul, you will find that there is a lot of room for development in the domestic trend-leading circles." Cong said that the trend is not a narrow business, it contains huge market space.

Yoho! has the biggest feature is to do a group of vertical group business, yoho! have goods known as the distribution mode, to show the difference with vertical category. Return to the electric business, yoho! goods sold from clothing, trousers covered to digital, headphones and even beverages, as long as the 16-35-Year-old likes to publicize the personality of "Chao people" need, are the business they want to do.

In Cong's view, the goal for the tide people one advantage is that this part of the pursuit of unique personality, the quality of service, the pursuit of cost-effective. So in yoho! have goods into the brand, not the pursuit of absolute low price, due to the uniqueness of the goods sold, more than 90% of the style is the network exclusive sales, and therefore rarely with other sites price war. If the previous electric trader will rely on the "flip tail" to win the market, then, yoho! have the goods to go the road is "pinch point."

The most Cong pride is that the team of more than 100 people have three are buying hands. "This is a very important thing, we will choose the right trend of the consumer goods to sell, will not choose the normal or no trend attributes of goods." Cong said, "Our advantage in making a choice of goods is 7, 8 years of experience in the magazine, we know what customers like, including the trend of the future, so we buy back after we can guarantee its sales." ”

Let yoho! maintain steady growth also depends on their "media background", Cong feel the media combined with the power of the electricity business. "11545.html" > We have a decision group responsible for brand introduction, the members of the group are senior editors of the magazine, senior director of the cooperation section, the first line sales director and the trend to buy hands, these people are focused on making decisions, such as a brand to do, which brand of the main thread or vice to do, Which product lines can not be done. ”

In terms of business interaction, the media and the electrical business also cooperate very closely. For example, users in yoho! have goods shopping, yoho! will reward coupons to encourage him to yoho! Show to share the photos after wearing, the new brand in the yoho! online sales, the community will also share the brand content, including the brand background, successive designers and so on, these content will also appear in the magazine.