Yoho! Original design brand of goods push

Absrtact: In the personalized, unconventional way of today, the so-called explosion is no longer advocating fashionable tide people's first choice, after all, even ordinary people in the street hit a shirt will be slightly embarrassed. In the apparel industry, with a unique design style, and has a small crowd of loyal fans

In personalized, unconventional way of today, the so-called "explosion" has long been no longer advocating fashionable tide people's first choice, after all, even ordinary people in the street "hit shirt" will be slightly embarrassed. Clothing industry, with a unique design style, and have a small audience loyal fans of the original designer brand began to highlight their value.

As a current distributor of electricity, yoho! Have goods for the trend of the characteristics of ethnic consumers, lock the mainstream outside the "long tail market", and gradually break out of a small circle of heaven and earth, and "Media + electric Quotient + community + offline activities," the combination form of the trend as the core of the industry barriers.

Among them, offline activity refers to the Yohood trend new Carnival show. It is understood that in this year's exhibition to participate in the brand, in addition to the well-known international famous Tide card, Star Tide card, but also contains more than half of the domestic original designer brand. Yoho! have goods as the final landing platform for the activity Sweep code trade, for the start-up period of the designer brand to provide underwriting production, from the brand positioning, product design and production to the IPO, directly involved in the development and promotion of star tide licensing.

Assist Original design Brand

In yoho! The brand category of goods, original designer brand occupies half. It is understood that the current yoho! has 200 original designer brand, accounting for the total number of brands of 60%, sales accounted for 60%.

Visible, with a new generation of consumers on the trend of culture has personalized strong appeal, the development of the increase will be more and more, the original designer economy will usher in a fresh burst.

Despite the great potential of the market, the problem that original designers have to face is how to make good ideas and designs into ready-made garments and spread them to consumers through appropriate channels. In this respect, yoho! Goods for the original designers have provided "one-stop service."

Cream Soda is an original brand from Hong Kong, its brand-name Anson to Tencent Technology, yoho! Have the goods can provide for its underwriting type production, and through its own media platform "yoho! Trends and yoho.cn community to achieve brand promotion, "We have 16 physical stores in Hong Kong, through the yoho! Goods can quickly promote the brand to mainland consumers. ”

Except Yoho!. Have a cargo platform, there are many original designer brand in Taobao, Cat and other electric Shangping on the table, but according to Cong observation, yoho! Goods by virtue of their own "tide" characteristics and good reputation, often can attract more consumer attention and favor, "after all, compared to other electric business platform, yoho! Goods can provide consumers with a tide card screening process, that is, can appear in the yoho! There are definitely tidal cards on the platform. Shang smiled.

Speed up the layout of the star Tide card

It is not a new topic for the star to create the Tide brand with its own influence, and the label of "the trend brand person" becomes another identity. And in yoho! The overall pattern of the goods, the Star Tide brand this branch accounted for 10%, and became yoho! One of the key points in accelerating the brand layout of goods.

In addition to operating the line under the Tide shop, stars began to use more electricity to open up channels, and through the form of authorization in the Electronic Business platform sales. For example, Edison Chen launched the brand CLOT, CLOT Tee, awakening Joint yoho! Have the goods to launch Splitman (SPM), Luo stage, Li Nic is coming and so on.

It is understood that for these stars the Tide card, yoho! Goods from the brand positioning, product design production and launch, will be with the star to participate in the completion. At the same time in the product operation, inventory, logistics and customer service and other supply chain follow-up links to give standardized support. In addition, the current yoho! Have the goods have been a lot of star tide licensing authentic licensing, or even exclusive authorization.

Cong to Tencent Technology, from the star's point of view, they often prefer to find a personalized, adjustable sales platform, yoho! The positioning of the goods is consistent with this. Awakening also in the media interview that yoho! Have goods is a quality and reputation and taste of the current electric business platform, but also its brand SPM ideal partner.

New play of Electric Shang festival

When the line to clean up the inventory of the purchase mode has been replicated and spread to the offline, O2O and C2B of the mixed sales model to become yoho! have goods look forward to breaking the key.

It is understood that the Yohood Carnival exhibition Jina more than 100 brands, and the use of the introduction of the use of app-bound to guide the hand ring, entry after the code to add goods into the shopping cart way to get through the no cash shopping channel.

According to Cong, the apparel industry has been facing inventory problems, the electrical business site is also trying to transform the label to take off the sale of goods. The use of C2B pre-sale of the next quarter of the product model can bring intuitive data feedback to the brand, which is good to sell, which is not too good to sell, the brand can be directly exposed to consumers after the formation of market concepts, in order to the next quarter of the commodity style and design adjustment to avoid the overproduction caused by the backlog of inventory problems.

Cong to Tencent Technology, the scale of the Yohood exhibition this year expanded more than 3 times times, "This is because many brands in last year's activities approved the" pre-sale "mode of the Yohood exhibition. ”

It is also understood that yoho! has been built in Nanjing, the trend of the experience shop, the early planning for hundreds of square meters, is currently being relocated, this or will become its O2O layout of the important drop.