Yoho! to change in the stability of goods: the light and heavy of the current brand electric quotient

Compared with the constant challenge http://www.aliyun.com/zixun/aggregation/7984.html "> since the construction of the great strength of the surging, yoho! have goods are still adhering to their own order features more matching courier company in point-type cooperation." On the other hand, compared to the same in the pan-trend of creative areas, but more inclined to set the content of the small electric business site, Yoho! has also been set up in 2013 a sound new warehouse. The yoho!, which has long been a target group of people, seems hard to classify as lightweight or heavyweight.

To cater to the current consumption of sufficient kinetic energy, the mentality of enthusiastic publicity personality, highlighting the unique young people this point, there are still some in the market to present and classify original products as the main mode, for the designer of the small and medium-sized Web site, these web site style is fresh, biased creativity, but in the delivery links rely on cooperative designers to cooperate consciously. Even if a variety of default clauses, in the back-end will still encounter inventory quantity update control incompetence or return replacement setter and so on, into a more passive situation.

Yoho! have goods in this respect, or can be said to be through the trend of magazines and forums, such as the cohesion of the faithful consumer groups, directly in the volume of more than a chip. In this connection, the layout of the new warehouse in 2013 and the established Inventory group, order group, Shipping group, three-party wireless docking process, greatly enhance the operational delivery efficiency and customer experience.

In accordance with the idea to go down, with their own warehouse and logistics distribution, yoho! will not face inventory pressure? Yoho! is a tidal power supplier. And the meaning of the tide is fleeting. According to Yoho!, President Cong said, "So, each of our products from the storage line to the offline cycle is very short, but also will take the purchase order C2B mode to avoid the production quantity of miscalculation." ”

Yoho! has the "90-day sold out 80%" principle has been very familiar with the industry-to a quarter as a time span, rigid indicators, the demand for a commodity in a quarter to sell 80%, the remaining 20% in the next quarter when the bulk of the dumping. For example, summer goods are sold out by 80% and the rest are dumped in the fall. In addition, the adoption of the C2B model of the first pre-sale trend Yohood will converge on more than 50 domestic and foreign brands in advance a quarter of the style exposure to accept the reservation, take the first-order production of the way to actively avoid the production of surplus inventory.

After the end of the C round of financing, yoho! goods in the adjustment of male and female brand ratio, is intensifying the screening and introduction of women's fashion brands. As far as the brand structure is concerned, the cake, which was originally made up of international big-name, star Tide brand, famous brand, and original designer brand, is gradually tilting to the local original designer brand camp. In this respect, Cong said: "The original designer economy is the future trend, yoho! goods in the continuous incubation of original brand direction of investment, may not be particularly conspicuous in the short term, but the thick can be thin hair."