Yoho! to strengthen the O2O exploration to construct the current closed loop

November 13, 2013/Mintong News Hotline/--O2O as a hot topic recently, both online and offline enterprises are very enthusiastic. As the source of the Double 11 carnival, the cat is also a concern. This year, the 11-day cat O2O the banner, cut into the home electric business industry, by the Red Star of the United States Kai Lung, incredibly the home, Kyrgyzstan JSWB, such as the representative of the 19 large-scale home store joint boycott, signed the "China Furniture Association market members on the standardization of E-commerce work," the unanimous boycott of the day cat. Under strong pressure, the cat immediately make compromises, to the home class business notice, the release of the two sides on O2O cooperation Supplementary Agreement.

This is the rapid development of E-commerce, line offline channel for the first time there is a positive conflict. Any conflict, regardless of its form, is the core of the conflict of interest is not agreed. This year, the two 11-day cat expected to contribute to 50 billion of the turnover is its starting point, but its action to make the store instantly become the online experience pavilion, dealers have become offline porters. In addition, not to talk about line prices under the inconsistent, disguised as the use of Home shopping entity resources, for online sales back, also make a lot of stores angry.

However, the cat in the door does not have much meaning, even if the cat can block, also can not stop consumers and the rapid integration of the Internet. Like even without Jack Ma, E-commerce will continue to accompany the growth of the first generation of young people on the Internet successfully ground. E-commerce, offline entity shop O2O industry chain to create or combine has evolved into an irreversible trend. The apparent resistance to success has exposed the anxiety of the electric business platform and the lack of foresight in the offline entity store for its own construction. Thinking about how to layout o2o, it seems to become the electrical business to avoid the link.

But there are always exceptions. To jump out of the traditional electronic business sector only to divide the concept of integrated platform or vertical electric quotient, yoho! have the goods adhere to their own "distribution" positioning, and develop their own offline resources, to avoid suffering from the cooperation with other businesses in the face of thin profits, will O2O also accurately branded their own.

Yoho! have goods followed the "yoho!", "yoho! girls" and the trend of the yoho.cn community gene, selling for the tide group of the various categories of goods, in the electric circle of personality distinct, unique. This July, yoho! has more than 50 current brands at home and abroad held under the online pre-sale exhibition Yohood, creating the trend of the brand O2O+C2B model precedent. Activities two days sales volume of more than 20 million yuan, to absorb the original in the Chinese market confused period of many international brands formally signed the first entry contract, the convergence of the ability to become.

It is reported that Yoho! has yohood activity as a test water stone, has begun to build in the Nanjing urban area of the first offline entity shop. According to Yoho! has the goods President Cong Introduction: Although electronic commerce in recent years has been developing in full swing, but the domestic online sales still accounted for only 7% of total merchandise sales, even the United States, online sales accounted for only about 30%, which shows that a large number of consumption is still clustered online. Looking at the growth of our new guest in July, it also shows that the necessity of building offline physical stores is to contact and acquire potential users rather than to promote sales extensively.

Offline entity store once put into operation, yoho! Group will form a collection of print media ("yoho! trend", "yoho! girls"), the Network forum (CN community), Internet media (app and program), Offline activities (Yohood), physical store five integrated line under the integrated mode, To provide consumers with the trend of information, to create a life model, to provide a tidal current experience and then digest consumer demand, to create the trend of the industry chain closed loop, accurate aggregation of consumers, enhance the user stickiness.

If you describe the electrical business to attack O2O Mountain, the current progress is only the first two steps, winner not know, yoho! have goods or can be at the moment to obtain a small red flower, but the future development still need to continue to polish their eyes. We can expect another dark horse in the field of electrical business.