Yong: Industry station Operation Secrets, help you quickly become the industry leader

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Industry stations, as the name suggests is the theme of a specific industry, focusing on the provision of information and services industry sites, such as sugar, steel, guide and so on. Some people say that movies, models, games, tourism, etc. are also called industry stations, but I think this kind of site should be grouped into vertical theme stations may be more accurate.

To do a good job in the industry station, first of all to have a certain resources, no resources of the industry station can not be high flow of land, no real benefits. Someone might say there's more traffic. Indeed, the industry station ads targeted, on the industrial chain of enterprises in the high flow of the industry station advertising effect is very good, cost-effective than put the search engine bidding rankings good, but I think there is no real resources to support the industry station operation, is always source, roots, Can not be further bigger, will never become the boss in this industry.

I. Resources

I have done several industry stations and have been successful, become the industry's leading web site, in the process of the importance of resources deep feeling, today Yong and you talk about how to find some experience in the industry station resources.

The most direct way to find industry resources is to work with local trade associations.

What is the industry association: Industry associations simply belong to a semi-official organization, is the competent government agencies and the link between the enterprises, it belongs to the non-profit social groups, the funds are mainly paid by the association member dues.

We do not underestimate the role of this association, after several years of contact to realize that it is a resource integration platform, through which it can make the resources of each member enterprise for me to use, through the website platform integration of enterprises, associations and the site itself tripartite resources, it can be said that the three win situation.

In addition, in general, each trade association under the Big Association will have some chapters, for example, the provincial Tourism Industry Association, the following has a tour guide Association, Hotel Association, Catering Association and many other branches, each branch has horizontal links, so as long as the only one of the chapters, then the resources are very many.

As for how to deal with various trade associations let them agree to cooperate to see a bit Shinton.

Ii. Planning article

Have the resources to say that the work of the offline half, next to see how the online work of the site to carry out, the following said the industry station overall planning aspects of things.

Authoritative information publishing platform in the industry

Industry information is the core part of the industry website, timely and effective industry information is essential, to retain visitors, establish industry leading position this is going to be vigorously to do. In addition to collecting and sorting out the daily industry news, we should also comment on and analyze the more important and representative news information. The main channel of information access is Baidu's news search function, industry news reprint rate is not everyone do daily popular site content of the high frequency, so do not worry about too high repetition rate, resulting in punishment, the article title do simple processing can be.

Authoritative data analysis and publishing platform in the industry

In addition to the information content on the site often updated, but also to the industry market to grasp and analysis, summed up the market trend, to provide visitors with industry data analysis. This allows visitors to visit each site has been harvested, get left market information, the first time to grasp business opportunities. Establish authority among the visitors. Let the visitor generate the trust, finally becomes the website loyal user group, becomes the fixed visitor group.

Use offline activities to promote websites and accumulate network resources

With resources, organizing some offline activities is a natural thing, such as hosting some industry exchanges, holding some regional and even national forums, seize these opportunities, to do a good job of website propaganda and resource accumulation work has very great effect, do these jobs believe that your site's success is within reach.

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