You are willing to spend 4000 yuan to buy mobile phone? Or spend six yuan to buy the game?

Once NetEase game channel has done an interesting topic: "Ning spend 4000 to buy mobile phone does not spend 6 yuan to buy games", used to discuss the Chinese iOS game market strange phenomenon. China is now the world's second-largest iphone sales region, just the same as the US. But in contrast to the selling of hardware, the iOS app market in mainland China is only 3% of the global market.

Once these things destroyed the Chinese PC game market, but now in the iOS game market one by one repeat: piracy, plagiarism, plug-in, forced consumption, malicious competition ... This is simply a microcosm of the entire Chinese gaming industry. And 10% of the world's iphone has "escaped", but in China, the proportion is as high as 60%, here is the most strange question is, why would the Chinese prefer to spend more than 4000 yuan to buy an iphone, but refused to spend 6 yuan to buy games?

Is the price of the game reasonable?

Most of the pirated games on the early computer were sold through pirated CDs, and the price of a pirated game was at 5 yuan and 10 yuan, which is roughly the same price as the current mainstream iOS game. Thanks to iOS's Low-cost sales outlets, iphone games are priced at $0.99 trillion (6 yuan), and some games ' masterpiece ' prices are higher, but rarely more than 9.99 dollars (60 yuan). The overall price can be said to be more in line with the Chinese consumption level, the previous purchase of pirated optical disc game users should not think that the price will be higher.

The outdated concept?

Can afford the iphone should not be a low-income people, do not buy the application is very likely to be no idea, in the hearts of the Chinese, compared with the hardware, software is not worthy of respect. Chinese people spend 60 yuan to buy the iphone film will not have any problems, but used to buy 10 games will feel high price, this is the perennial pirate environment of inertia thinking, in a disregard of intellectual property rights of the excessive, invisible, touch the "software" should be worthless.

User use level is too low?

Another possibility is that the user is operating at a low level and will not install the application. Many people just use the iphone as a 4000-dollar phone, just using its phone function, without or without knowing how to install the app. This should not be a lot of users, the iphone's interface is simple enough to use, a little learning, users should be able to learn how to apply the purchase.

iphone has a poor experience with Chinese users?

On the other hand, Apple's iphone in China is very high, and Apple itself does not attach importance to the Chinese market, give a simple example: "Pinyin Input Method", in the iphone, the traditional input method in Taiwan's popular "Cangjie Input Method", It can be seen that Apple is able to integrate some of the local popular input method into iOS, but iOS has not yet integrated that is afraid of a popular Chinese input method, and Apple's own Chinese pinyin input method in the end how rotten, I am afraid we all have deep experience, Baidu Pinyin, Sogou Pinyin, Tencent Pinyin, and so any one input method is stronger than Apple.

Another localization feature is the "caller ownership" issue, which is a very important feature for Chinese users who are plagued by spam messages and phone calls, not only for Apple itself, but also for third-party developers.

For Chinese users, these two features can only be used after the jailbreak, since jailbreak after the iphone's experience can be greatly improved, then why not?

It can be seen that the reason for the high rate of escape in China, Apple itself is also hard to blame, if Apple can give a little attention to Chinese users, improve its rotten to the pole of Chinese input method, built-in a "Caller ID" function, estimated most Chinese users will not escape, who is willing to do nothing blindly toss ah.

Concluding

Although China's iOS game market is just beginning, China's software developers also have a relatively full enthusiasm, how to build a virtuous cycle of the ecological environment, not only the developers, consumers, as a Taiwanese company should add a force, for the Chinese market "a little" attention, It is believed that the return to Apple would be far more than the cost of its attention.