You can make money by swiping rankings.

As with the search engine optimization rules, the Apple App Store and other applications such as the brush ticket, brush list and other acts also began to form an industrial chain. In 2012, February 6, the occurrence of all the Qihoo 360 (Nyse:qihu) application by the Apple App Store, the event suddenly became a hot media report. And then the reason for the next frame, let everyone speculate. But Apple's final explanation is that some of Qihoo 360 's applications have been "brushed", with unusual user acclaim and bad reviews, so Apple has routinely investigated the matter.

The act of "swipe the ticket" is one of the services that some third-party marketing companies offer in the application promotion process, and the usual modus operandi is to accumulate a lot of praise for the application, in order to enable the application to promote Word-of-mouth, but sometimes also deliberately give a lot of bad reviews, to help others to suppress the application of competitive relations. In addition, these companies will also help customers to brush application downloads and ranking rankings, which is the main means of their profitability.

App Extension Service: up to 10,000 unit price 0.7 yuan

A cultural media company in Zhejiang is a company that specializes in providing such services to Apple's App store. According to the company's website, they are able to provide customers with the App Store brush rankings, brush rankings, for application scoring, writing praise and other services.

The company announced on its website that the services provided in China, France, Japan, Korea, the United Kingdom, Germany and other good cases. However, the company did not provide specific case information for customer confidentiality.

According to a price list published by the company on its website, Apple's App store in China has a single application with a 10,000-to-0.7-yuan brush, and an additional 0.8 yuan if you want to get a high score and a good rating at the same time. In general, the larger the download, the lower the individual cost. In different regions of the App Store, the download unit price is different.

In addition to the download charges, some companies also provide a list of daily, Bao Zhou, monthly service. This kind of charge price float is bigger, the popular classification chart's monthly maximum price can reach 300,000 yuan, the unpopular list is only 50,000 yuan.

In the payment method, if the download is small, such companies usually need full payment, and then within 24 hours, the application will be brushed into the list. If you download a large amount, you need to support 70% of the money, the completion of the effect of the remaining charges.

Why take the shortcut: The brush rank is cheaper than the advertisement promotion

According to the Micro Cloud performance advertising director Fuxing introduced, this kind of app marketing promotion company mainly concentrates in the Guangdong Shenzhen area, the team size is usually dozens of people, the profit condition is good.

Brush ranking mode of operation, is generally the daily staff through the PC client repeatedly download the same application, usually a day to achieve thousands of to tens of thousands of downloads.

According to reports, such companies usually have tens of thousands of Apple IDs, employees by replacing the VPN way to achieve a computer landing multiple accounts.

The lucky Star says that for some small developers, it's cheaper to promote than advertise by swiping the rankings. "Some small and medium developers have chosen this shortcut in order to gain market space," he said. ”

Touch Technology CEO Chenhao in the acceptance of Sina technology link, pointed out that the phenomenon of brush ranking in the last year more serious, and the current Apple in China app list may be only a few applications are by the brush ranking entry.

He said that although the promotion model of the list has some effect, but the role is limited, he advises the developer to be patient and devote himself to improving the quality of the product. At the same time, he warns developers that if Apple punishes such behavior, the price could be very high.

Apple warns developers: Brush rankings may be blocked

In fact, Apple has launched policies to deal with irregularities such as the brush list. February 7, Apple released a statement warning application developers not to violate the App Store's application rankings, or may be blocked.

Apple said in a statement: "Once you have developed a good application, you certainly want everyone to know." But when you promote your application, you should not use the service that promotes or guarantees you access to the top ranking of the App Store. Even if you are not personally involved in manipulating the App Store rankings or user reviews, hiring such services can still cause you to lose the ' Apple developer Program ' membership. ”

Apple recently began cleaning up a series of irregularities in the App store. In a recent anti-plagiarism operation, Apple has begun cleaning up Shanzhai products in app stores and culling many shanzhai apps from Apple's App store.