You can't defend them, you can only try to become them.

Absrtact: If you participate in this year's Geek Park Innovation Conference, you will also remember how the geeks from overseas and at home, as well as different fields, have proven their value in their extraordinary speeches and interviews. Whether it is the Apple founder

If you are involved in this year's "Geek Park Innovation Conference", you will also remember how the geeks from overseas and at home, as well as different fields, have proven their "extraordinary" value in their wonderful speeches and interviews.

Whether it is Apple founder Wozniak, Baidu founder, CEO Robin Li, Geely Group chairman Li Shufu, or hot Millet founder Lei, they all have a common feature, that is not afraid to do the minority, also have, even is doing "spoilers."

Most of the geeks are a bunch of "treason", and their traditional business thinking is completely different ideas, in fact, they are the core of the power of subversion, because they will jump out of the traditional inertia, and other enterprises are difficult to follow this detached thinking and response.

One example of what this group of people has been doing in various industries is the recent Tesla of selling prices in the Chinese market. Tesla recently in the official release of its electric car Model S in China's price, Model S initial configuration in China's starting price of 734,000 yuan, this price in the car circle caused a considerable shock.

"We want to treat Chinese consumers fairly," Tesla in an official statement called "a fair price". In accordance with the practice of the automotive industry in China, we can completely set Model S in China's price of twice times more than the United States. But we decided not to follow the Convention. ”

Tesla even directly transparent their own price composition, pointing out that the price of this model in China and in the United States, more than the inevitable tariffs, transport costs and other taxes. Not even considering the volatility of shipments and Tesla will build a charging network throughout China and give users free access to the cost.

Many senior members of the automotive industry have found that Tesla's domestic price will be more than 1.5 million, because other imported luxury cars in China are not exempt from tariffs and other costs to allow dealers to increase sales to make profits. This is already a convention, a number of major car brands with each other for many years, no one tried to break and subvert this "fine tradition."

Until now, the domestic auto industry to Tesla pricing also find it difficult to understand, most feel unnecessary, because even if the price advantage, it can be set to more than 1 million start. Because they think that their Tesla short time is not likely to go the volume of products (production capacity is not able to keep up), now use such a "0 increase", the future profit space disadvantage.

However, Tesla such a geek enterprise is obviously a unique thinking logic, the key is that the company was founded by a super geek, has never been prepared to follow the traditional car brand ideas to go their own way. Tesla has always been from the product to the sale of the choice is to jump out of the system, the Chinese pricing is still a complete subversion.

It is clear that a new enterprise into a deep accumulation of areas to seek opportunities or even eventually come from behind, the first step must be to subvert the original system of traditional expectations, and must be overturned in place, rather than careful "local improvement." In fact, the real shock of Tesla pricing is that he did not use the dealer model, but the direct business model, so there is no increase in dealers, there will be a more "fair" price. So you see, behind the price is an entire import car sales model and ecosystem subversion, "Let the user cool, let the vested interests of the mad" This is the geek standard of the mode of aggravating.

Tesla is now in China "a penny not much money" pricing attitude played this role. The other "brand of interest" has been objectively held up--the luxury brands are embarrassed by the price shocks brought about by the subversion of the sales model: it is almost impossible to deal with the benefits and ecosystems that must first come from the palace. Then, you can only hold the first look at the mentality to give Tesla more space.

In fact, think carefully, Tesla the logic behind this pricing, with Millet 2999 make smart TV big gain Word-of-mouth, although 10,000 units a year, but has let the whole television industry and let the original price system to collapse of the story originally is a truth.

Geeks are naturally fond of different thinking patterns that allow them to move into new industries in a way that cannot be predicted by traditional models, or seduced and incorporated into the traditional interest system, although they may not necessarily be able to achieve subversion and win--indeed, even if Tesla's perfect China start, There are also huge supporting facilities and user Word-of-mouth challenges. However, they will certainly break the rules and impact the industrial structure, they are born to be excellent "spoilers."

So, you can't defend them, you can only try to become them.