You can't get away with these problems.

Electric Dealer This piece of meat, everyone wants to bite a mouthful, it seems that it is a public toilet, who can on, small team or individual, the author is not here too much description, such as Shun Fung, like Http://www.aliyun.com/zixun/aggregation/35735.html " > 's big four banks, such as Mr Gou, who seem to have nothing to do with the electric business, are trying to get a piece of the power on the map. As a small white user, broken pot net author is not much concerned about whether there are "new" to join the electric business in this field, small white concern is, where there is a promotion, where the express fast, where the service is good, where the quality is perfect, these are small white concern. The so-called user is God, electric dealers only around the user turn, only to eat, and want to have food to eat, with the user to come to the problem, the electric business is not going away.

Price war, you can't fight.

More and more merchants to join the ranks of the electricity business, will lead to increased competition, some Taobao sellers in sigh, now sell more people than buy more people, business or not to do?

Most users in the online shopping, the first glance is the price, through some price comparison site or software, compare the prices of several sites, and then from the low price of the site, which is the most commonly used means of users. Of course, some of the hardcore fans may have been loyal to a business or platform, but such users as the total number of users? In the 28 law, these die-hard fans should be less than 20%, right? When, Jing Dong, taobao these Daniel Dare to say that their loyal fans more than 20%? Don't dare! So, the price war, can't escape!

Jingdong to the price war is not respond, also just don't respond to it, really dozen, you compare price to see, not much worse, and Suning chairman Jindong claimed, price war not only to fight, but also more brutal dozen. In this user loyalty such as micro-letter as rampant, the user is only sensitive to the price, electricity quotient, inseparable from.

Big, think small and beautiful difficult

Suning appliances under the Su ning easy to buy as a departure from the "electrical" identity, with all-inclusive into the field of electricity, to book the origin of When, as the escape from the "book" category, but also all-inclusive, but once Daniel, become today's second-rate business, unfortunately AH. Mr. Ma will be divided into 25 division Ali, not just want in a more detailed field inside do "small and beautiful", today's electric dealer which is not all-inclusive, which is not what all sell? Large to a variety of electrical appliances, daily necessities, small to hairpin, ornaments and so on, as long as they can make money are sold, as long as users want to buy in this family, they all sell, It is impossible to let users in even their own not proficient in the field of loss, that is, you buy a box Durex, there are, anyway, "I" will not let you run away.

Perhaps for an electric business enterprise, just in a field to do fine, and can not let it feel a "sense of achievement", so began to jump, sell it, anyway, the user came to come. But what all sell the malady appears, the user only wants when buys the book, does not want in when buys the handset or buys the clothes, even if has, the user also just looks to go, even does not look.

Now when, in books, facing the Jingdong, Taobao, and even the book site, the attack, the day is not easy, and in other areas, also did not have much to do. It is better to have been in the field of books or electronic reading, like an up-and-comer of watercress, why not in their own familiar areas of breakthrough and innovation?

Now a lot of large-scale portal site revision, are moving towards refinement, no longer open EAPC, so that users absorb countless unrelated fragmented information every day, the portal station more towards refinement. and the electrical business should also be so, the more refined, the finer the field is the final direction of the electrical business, not all the electric dealers are suitable to take a "hodgepodge" of the route, users do not like anything to eat, perhaps the user just want to eat an egg tart, you do not have to Sichuan Hunan, northeast food, and even duck neck are up, users will be tired, so, or small and beautiful bar.

Easy for users to get lost

Don't let the user get lost, this and "small and beautiful" a bit similar, but there are slightly different. Really want to all-inclusive, not to all-inclusive, good, don't let "I" lost. Do not let users have the feeling of getting lost, into your mall, an entry, the overwhelming window, concessions, promotions, a variety of information, perhaps users want to see these promotional information, but find a half-day, find no real concessions where. Point to the navigation of the site, find half a day to find the product in which classification, navigation words like mosquitoes delicate, what, books, audio-visual, clothing and so on, is unable to find their own desired range, want to find a man's short sleeve shirt, found a variety of short sleeves, long sleeve mixed, always confused, users can not find the most accurate, The most wanted information where, all kinds of miscellaneous, all kinds of chaos, "I" This is to buy clothes? This is in the big run fat supermarket or the home of the sea LAN?

The feeling of getting lost is very uncomfortable, and let the user lost, eventually lost the user, "I" is not iron powder, "I" just new to your land of passers-by a.

Now there are too many "supermarket" electric dealers, users want to go to the flagship store is too difficult, users want to see the row of the flagship store, rather than row of supermarkets. Now too many electric dealers are facing the "supermarket" of the status quo, the problem is also in the first time, these can not escape the problem, may not be completely cured, but may change.

This article is a dark horse columnist Guo Jing founder of the pot network