You do not know the secret of SEO: not hair outside the chain can not do rankings?

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Outside the chain, a synonym for SEO industry, the industry famous is the chain for the emperor, outside the chain for the king. Someone read my title may ask me, brother, you are not mistaken, the king did not, then you might as well go home to carry the children. So what's the real situation? Here we must start with Baidu's ranking rules. I believe that a little common sense people will know that Baidu rankings can not only be divided into the chain and outside the chain, the station and outside the station, he has a sophisticated division and complex construction.

First of all, the quality of a site itself is a big head, different from the vast number of internet-weaving dream to do out of the template station, and the degree of stability can not be looked directly at the United States domain name, Hong Kong domain name. Baidu for the site's server situation, that is, the site's reading speed and the overall structure of the site has a high demand. At the same time, the value of the overall content of the site also has a very strict standard of evaluation, the content of the website must be time-sensitive (you can't move 2003 content to 2013 years), be scarce (Baidu News source Rob is the headline), and the number of possible users, content quality (including original and not original), These form the basis of the website.

The second is our SEO plays, outside the chain and the chain of voting, the high weight of the chain and friends often give the site a high voting advantage. But here, we will find that the chain in the final analysis of the entire SEO system accounted for about 1/4 of the proportion. With the recent evolution of Baidu's own algorithm rules, we can obviously see Baidu in the site itself to add a large category.

That's customer satisfaction. Here personally feel that mainly includes, browsing the site time, the site of the page jump rate, site clicks and the user's entry trajectory and so on. In the final analysis, in fact, four words can be summed up, that is our cliché "user needs" of these four characters, the most image of the example is 2012 years ago Baidu Encyclopedia and Baidu know also ranked in a less conspicuous position, but the algorithm changed, we can see no matter what the industry no keywords, Baidu Home No matter how there will be Baidu Encyclopedia and Baidu know the tall figure, many people will say, that is Baidu dote on their own "dry son", but in fact, the encyclopedia because of its authority and Baidu audit strict so that advertising nowhere to hide, to solve the large number of users of the cognitive needs.

Finally, let's talk about the core, since the One-fourth system of the chain does not do, you take what to make up for it? Here, let me show you my own example.

My site hundred brain will be a typical bidding station, the station can not update information, can not add friends chain, all keywords ranked all without, fortunately, although the chain connection is not much, but the overall structure is also commendable, the overall structure of flat. Two weeks ago when the reception was included in 10, so far included can be said only to reduce the rise, accurately I only after taking office on the first day of two net, then become nothing, because I found in the station has been destroyed in the case, alone to rely on the chain is a no conspiracy to do, simply all give up. Here I prepared the alternative is drainage, in fact, this is now a lot of Taobao practice, through Ali, portal sites, large forums and other high-quality traffic to achieve the entrance of Baidu search outside the flow of imports, thereby improving the overall quality of the site and ranking. Through half a month of efforts, I was pleasantly surprised to find that the site began to change slowly. The following figure:

We can consider, click = Flow, outside the chain = included, in the end is the chain and included or first there is a click and flow, which is the first chicken or the first egg is a problem without solution, why do we have to adhere to a kind of people bound thinking, if out of this circle, You will find that SEO is only a small link in the network marketing, why do we have to give up a sea and long-term bubble in a small ditch na?

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