You don't know about microblogging operations

A few days ago, a big shot on Weibo on the micro-Bo Spit on the company's operation of an official micro, why so good jokes, but bring so little forwarding, feel a hint of sadness. At the same time, this reminds me of yesterday every guest and Beijing East Vice president of the enmity, explain "event marketing" and speculation is also double-edged sword, you are attacking others, will inevitably hurt themselves, but also always beware of their "backyard"

This is the current microblogging marketing embarrassing situation. In a big fanfare, it's likely to backfire, embattled. Intensive cultivation, but also endure "no one" suffering, and now Sina Weibo has passed the "red" era, netizens even know the "Save the Nation" speech are too lazy to forward, not to mention you are a cold blue v.

Is there no other way? Or is there a problem in our original way? This goes back to the question of "fan group" construction mentioned in my previous two articles. The purpose of corporate microblogging may not be to make yourself a star and focus, but to make your users "star" and "Focus". At the same time, you build corporate microblogging, not just to use the microblogging platform to open up new customers, but also include the search and maintenance of old customers, you are in the microblogging platform for all of you interested in organizing the crowd, forming a group, this is called the fan group.

The first two articles, I have been talking about the current micro-Bo marketing errors, which ideas are wrong, has not said how to do. In this article, I would like to talk about how to build a corporate microblogging fan group.

How to find your fans

There are several categories of personal and corporate Weibo fans, wires that are of interest to you, weak wires that are of interest to you, and the occasional thread of interest. Therefore, to attract fans, but also from easy to difficult, from strong to weak, the specific way to take?

1, Inform

For a loyal user of a product, you only have to tell him the account of your business Weibo, he will always pay attention to you. There are many ways to tell, such as Web sites, print ads, outdoor advertising, DM ads, as well as blogs, can be published official micro account information. can also send mail, short message way and other traditional means to inform. With a certain number of loyal fans, your official micro began to have a popular and mass base.

2, Import

Now Facebook and other social networks have a directory matching function, that is, after uploading an enterprise's address book, the platform finds the corresponding social network account based on the phone or mailbox in the Address Book. In other words, you can also find old users by importing your address book. This way of importing, is a good way to find old users, seemingly Sina Weibo close friends have opened the phone Address Book matching function.

3, search

Search for corporate Twitter keywords or related topics, find users who are interested in your business and brand, and interact with them to attract them.

4. Topic Attraction

Attract people who are interested in you by talking about your business and products. Visible microblogging topic must have relevance, if your microblog topic and your own irrelevant, no matter how many forwarding and comments are useless, are also entertaining.

Ii. How to organize your fans

To find the fans, the next step is sure to face the question of how to organize them. If only attracted to the fans, but not with them to establish emotional contact, the equivalent of marriage than bridal chamber. Only, to organize your fans, and have the "self growth" ability, is the real Enterprise micro-Bo fan group.

1, the development of fan Group program

Every organization in the world should have its goals and programs, and fan groups are no exception. Therefore, an enterprise Weibo to want to make their own fan group cohesive, must have to show their brand concept of the fan group concept and action program. For example, where the goods in its bulletin board to write this: is a fast fashion parity, is the people's fashion, is positive energy. At the outset, the Communist Party relied on the slogan and program of "playing Tyrants and Divided fields" to unite the peasants and liberate the whole of China.

2. Sincere interaction

After you've found your potential users, you have to build emotional relationships with your fans. There is no better way to build an emotional connection than to have a cumulative interaction. such as Huang Taigi, Luo powder, such as the official micro, it is through the day-to-day interaction and dialogue, with the user established emotional contact, and cultivate a group of hardcore fans.

3. Looking for hardcore fans

Hardcore fans are the cornerstone of your corporate Weibo fan group, and you have to make the most of your fans. For the loyal fans, can provide some gift feedback and product trial, let them display their user experience on Weibo, attract more friends to join your fan team.

4, for the fans to create a display of opportunities

Enterprise Micro Bo should not be a display of their own platform, but the display of fans style platform. Official micro operators, should be good at the user's comments and interactions to capture good content, and on the official micro show. At the same time, also can initiate some UGC topic discussion and the interaction, stimulates the fan's creativity.

5, let the fans become friends

The same enterprise Weibo fans, mostly like-minded people, there must be a lot of common language, there may be friends. Therefore, Enterprise Micro-blog can be established by the common QQ group or offline activities, so that they have the opportunity to communicate together, and even become friends.

To put it another way, Chairman Mao led the poor public revolution, in fact, through the establishment of the fan group to win the whole of China. The basic line is to set up the program first, then the party members to develop into hardcore fans, through the "do not take the masses stitch" These cases do word of mouth spread, so that party members and the revolutionary masses have become like-minded "comrades", "fan group" like a snowball rolling more and more, and finally won the

Of course, I'm not saying this to let you brainwash the user, but to let you know the importance of "mobilizing the masses." Chairman Mao said: History is created by the masses. This sentence, used in corporate micro-blog also applies: "The value of Enterprise Micro-blog is created by fans." Only by building strong fan groups and bringing them together can corporate microblogs play a powerful role.