You don't know the latest tips for FMCG website marketing

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The first two articles mainly with you introduced the rapid elimination of goods suitable for network marketing, and what fast consumer products suitable for network marketing. Wang Shuo today want to share with you, FMCG website marketing The latest secret, is a small series of these years of learning experience, as well as some network marketing master, fast consumer goods boss Chat summary, hope to be helpful to everyone. The main point is that these experiences are not only suitable for FMCG marketing, it is likely to be suitable for a lot of products, I hope we can harvest to their own thinking! Also hope that you reader actively pat bricks, your brick is the biggest inspiration to me! Thank you all! I also hope that you can communicate with me! Progress together!

This article outlines

  

Fast consumer products do Network Marketing method

Small series first simple introduction to these several marketing methods of view, today mainly introduces website marketing, later will introduce to you several other marketing methods, I hope we can have a new harvest!

1. Blog marketing: The use of the blog to carry out the system of marketing, very good, the effect is also excellent, need a lot of thinking changes, as well as the latest relevant information. However, early accumulation needs to be done well.

2. Baidu Marketing: Is the use of Baidu Encyclopedia, Baidu know, Baidu Library and other Baidu products, their products for different degrees of visibility promotion, trust promotion, can be used to assist.

3.IM Marketing: The use of QQ for precision marketing, network marketing is a major secret law, many friends through this method to obtain a lot of wealth and experience, the effect is obvious.

4. Micro-Credit marketing: is usually said that the micro-marketing, the first two years of the effect is the best, then do micro-marketing is called a typhoon mouth of the pig, are flying up.

5. Soft marketing: Through some more interesting articles, the implantation of soft advertising, product sales, auxiliary use effect is very good.

6. Website Marketing: This article mainly introduces this kind of marketing way, it is small make up, the most should do the marketing method, even can once and for all!

7. E-Mail Marketing: The use of e-mail to the existing users of precision marketing and two marketing, later can be widely used.

8. Forum Marketing: The use of a variety of high weights, large flow of the forum, quickly play their own product visibility, the same year Wanglaoji also use this method of a world famous!

There will be many other marketing methods, small series will not be introduced, there may be new marketing methods, we can communicate together!

Why do you want to do Web sites?

Small series very highly respected the first set up their own website, one is because you can let users find your products, learn more products, more information about your company, increase the user's trust! Second, because, you can on your own website, show you all the honor Ah, product information Ah, the latest news ah, the user experience AH , transaction records Ah, and so on, you can more let users trust you to choose your products. The simplest explanation is that your site is your real store, users into your site, you stand on the initiative, more conducive to the sale of their products! The simplest way to say this is that you can make a better profit and make money once and for all! So, the construction of the website is vital!

What website do you do?

Wang Shuo believes that the current form of the site there are so many, one is a single page of the sales-oriented web site, mainly rely on a page, a sales page, the user step by step deal, when the user entered your site, do not want to go, just want to look down, see the end of the idea to buy products, you have succeeded a step, Just make a deal! But this kind of website may not be suitable for SEO, may use the bidding will be good to do some.

The second is the corporate website, this is believed that everyone is very clear, this site is quite formal, let a person see feel very formal, very trust, you can be a lot of information about your company to the website, more conducive to long-term development, conducive to the sale of products!

What kind of Web site do you choose? or with everyone's own products, if your product like what price is cheaper, not very formal, or feel not very tall, you can use a single page sales site, of course, you can do the opposite, your products to create a unique product, Let users believe that your product online is the most formal, but also a great idea! But most will use the enterprise station, the trust degree may be higher!

How to do website marketing?

This step is quite important! Even said that each step is critical, there may be a step away from the site is not very good, so the main focus of small series to share this part, may share something a little more, but in order to let everyone better understand this site's system, small make up! What do you not understand the problem can be with small series one-on-one communication!

1. Network Marketing Planning

Small knitting think this step is the most important, do anything may be so, the early planning decision later trend! is because of the early planning problems, leading to 90% of the domestic web sites are spam sites! Because most of the site is to find art to do, the site that is very gorgeous, But a lot of users come in and do not understand what is to do, so went away, so it is a pity, so early planning is very important!

How to plan?

The main need to think about a few questions:

(1) To help users solve what problems? (Product positioning)

(2) where is our product? (Product selling points and differences)

(3) who is our user? (User positioning)

(4) What are their characteristics? (User characteristics)

(5) Product packaging (how to pack)

(6) Method channel (where to sell)

The company's boss mainly thinking about these issues, with the conclusion can be dedicated to build station personnel, to build a station! believe that through this step, the construction of the site is much better than the general site, because very targeted, this is what we say, site early positioning! Positioning is important!

2. Construction Marketing Website

This step is to build station personnel things, early also need to build station personnel and sales staff to communicate, because the sales staff very good grasp of the user's psychology, know what users want. What users want, you give him on the line, so do out of the website, the probability of selling products will be greatly increased!

3. Access to accurate flow

This step is also important, is a user to extract accurate information of the steps, you can establish their own company's user database, you can add a Web site to crawl user information, can be found on the Internet, Taobao find, there should be a lot of this software, installed on the site. This way, users who enter your site will be extracted by you, for follow-up marketing!

4. Facilitating transactions

Next can be a step-by-step deal, on your website to install an online customer service, your sales staff and customer service staff are very busy every day, you can also sell a lot of their products, it is very good.

5. Data analysis, upgrade transformation

Install a Web site similar to the webmaster site, so you can monitor your site's real-time situation every day, the flow of people every day ah, stay time ah, search the way Ah, buy ah wait, so you have your own database, only need a data analyst, you can know your site situation, Thus can adjust own website according to the data, enhances the conversion rate.

What do you need to pay attention to?

1. Pre-planning

2. The website is to make money

3. Stand on the user's point of view

4. Data analysis

Because I am also relatively talents, can only now think of so few, if you have a better idea, you could talk to me private chat ha! Thank you! I will share with you how to do fast consumer products online Marketing!

Author information: Wang Shuo, dreamer member. To see the author more articles please login www.wangshuo.org. Copyright Notice: Welcome to free reprint, reprint, please retain the original author information, thank you for your cooperation.

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