"You from the Stars" is red line

"You from the Stars" is one of the most successful TV dramas of the Year, become Asia's most, people see Professor Du and 2000 of the emotional route, while the TV series often appear in the vocabulary of fried chicken beer restaurant business More and more good, the play appeared in the chat application line also entered the Korean opera audience vision.

In fact, the chat application line long-term ranking of the App Store social table around 20. But with the exposure in Korean dramas, the rankings began to climb in mid-January and now rank second. In the total table in the middle and long term 200 outside the position also leapt to the top 20. This is undoubtedly an advance in leaps and bounds.

Occasion popular Korean dramas and once benefited from the chat application is not only line. At the start of last December, when the successor hit, the chat app KakaoTalk also jumped in the App Store rankings.

The 15th episode of the heroine appeared line China account

Chat application implanted Korean dramas for marketing, in the short term have harvested a good effect. In particular, the scene of the chat application played an important role in the development of the plot, such as the actor using line to send a "I think you" and the embarrassing situation caused by the user to impress the product.

In the application commentary, some users commented that it was because they saw "you from the Stars" or "inheritors" to download line or KakaoTalk.

However, to bring users at the same time how to keep users active in the application is a foreign chat application needs to solve the problem. There are also users who commented that there are too few friends in the application to use the product. And KakaoTalk this kind of temporary rise of application with the plot curtain also fell back again.