You only see us smear the news, but not see our journey

"You only see our smear news, but do not see our spiritual journey." You only see false rumors, but did not see Poly-Mei is the cleanest electric dealer. ”

Chen Au weight out of the lake.

After the listing, Poly-Mei Fake news has not stopped, the face of a few consecutive days, "the law of the United States prosecution" event of the crazy bombing, Chen Au finally on the micro-blog to make a response.

In the mire of fakes, poly-Mei is not alone in fighting.

December 3, CCTV "Focus interview" column exposed some counterfeit producers use micro-letter, Taobao, etc., selling counterfeit "overseas purchase" luxury goods.

July Third party watch merchant "Cheung Peng Heng Industry" sale of fake events were exposed, a number of electrical business enterprises provoked a fishy, which includes Amazon, Jingdong, No. 1th store, Poly-Mei excellent products, handle nets and the United States Regiment.

and dating back to March, the CCTV economy Half hour column has exposed Dangdang sales of cosmetics from the wholesale market, Amazon is wearing a licensed garment to sell fake cosmetics.

There is a fake, the electric business platform is not strict audit, but if the blame all attributed to the electrical quotient, it is trifles.

Fake internet hit the wrong door

Ma Yun once did a metaphor, fake is a person's face of the leper, trading platform is a mirror, the mirror let us see the face of the leper, if you take out the mirror, the leper or in.

On the one hand, the Internet is offline the mapping and expansion of the physical world, Taobao, Poly United States, Beijing East, the problem of fakes, the root cause is offline counterfeiting, the sale of fake activities have never been cured.

The network has the aggregation and multiplication effect, the Network Regulation Research Center Director Aramus to "The Leper's story" adds the sequel, he believes that the electric business platform to make the market concentration of goods more and more high, just like the original 10,000 people face of the 10,000 pock-free now full length in a person's face, people naturally feel that the electronic business false shocking.

2014 years ago three seasons, Ali platform to take the initiative to 9000多万件 the problem of goods, near millions merchants were punished. But a very key problem is that Taobao is not law enforcement units, this 9000多万件 problem goods do not have the administrative enforcement power, which means that it can be found, traceable trace clues, but can not touch the production source under the line of fakes, must be under the line of law enforcement agencies linkage before the line, otherwise is empty talk

On the other hand, in the face of fakes, electric business enterprises are in fact victims, especially Ali such a pure electric business platform.

In fact, like Ali this kind of electric business platform, from the beginning of the establishment has not stopped the pace of counterfeiting, because they know the damage to the platform, a consumer if on the electric dealer website to buy fakes, he may never come to this site again.

From the earliest, based on Alipay, credit evaluation as a tool of good faith mechanism, to 2011, Ali response to the Ministry of Public Security "Liang Jian" action call, the initiative to the public security organs to provide more than 400 fake clues, and then to the first three quarters of this year, Ali to assist the law enforcement departments at all levels of the various "doubles" Arrested the suspect nearly 400 people, involved in the amount of nearly 600 million yuan.

The cheats of listed electric dealers

From the "domestic electric dealer first" title of Macaulay to "the largest IPO in history," The giant Ali, has been the Mai Lin, when, only the goods will, orchid Pavilion set potential, poly-Mei excellent products, Jingdong and Ali, a total of 7 electricity dealers into the U.S. listed capital market.

All along, the problem of fakes is considered to be a cancer of the electricity business site, for those who have listed the electric business enterprises, the protection of intellectual property rights will be more pressure on the issue of fakes like a ticking time bomb will let companies get sued. The author below picks out the last three homes to talk about their actions on the road of counterfeiting.

Poly United States: Genuine Alliance & three major business changes

Before the lead by the United States, with Paris L ' Oreal, Lange, Bai Cao set, and other domestic and foreign Vue well-known cosmetics enterprises to establish the first Chinese Cosmetics Alliance, and the first to launch a genuine anti-counterfeiting code system. However, the so-called authenticity of the site is by the United States excellent product operation, by netizens spit groove "but left hand test right."

December 16, Poly-Mei Excellent products CEO Chen Au issued long micro-bo you never know, Chen Au This six months in what to do, in the following two trading day, Poly-Mei excellent commodities share price rebound, rose 7.96% and 11.5% respectively, netizens jokingly Chen Au a micro-blog to restore the Poly-Mei excellent products 1 billion yuan market value.

In this long microblog, Chen Au first hit back at the relevant law firm on the company's fakes, and then reiterated the three major business changes after the listing of the United States, including the third party to cut off the luxury business on the platform, the third party's beauty makeup business all into warehousing self-management, into the cross-border electricity.

From the first two can be seen in the face of fakes, poly-mei excellent products intended to weaken the third party platform, the essence is to strengthen the supply chain control, in order to effectively avoid fake risk.

For a long time, poly Beauty has been trapped in the swamp of fakes, want to out silt and not dye very difficult, but after the listing of the United States, just rely on Chen Au personal brand PR in the capital market inevitable heel instability, take a stand, stand up, at least first wash white into the capital market want to see.

For the United States, the road to eliminate fakes is still very long.

Jing Dong: Fines and enforcement parallel

In addition to Poly-Mei, Jingdong has long been plagued by fake problems, the world's Internet conference in the near future, Beijing East finally unbearable, Liu actively disclosed that the two major measures in the area of anti-counterfeiting, the core is to increase the cost of selling fake businesses.

Measures one is to standardize the merchant, the amount of fines from tens of thousands of to 1 million; measures two is the Beijing-East and Industry and commerce and other departments, using law enforcement force to fight against counterfeiting, Beijing east after discovering sellers sell fakes, inform the local quality Inspection department, check the office and warehouse sales dummy.

Liu proposed to control from the source, from the point of view of the electricity dealers to solve the problem of fakes: On the one hand, to protect small micro-merchants, the tax revenue from the starting point to 1 million yuan; On the other hand, for hundreds of large business operators, should be registered electronic industrial and commercial license, the use

The information from the East brother revealed that we smell a trace of the two are not guilty of the taste of the government Department of Beijing and east to cooperate with, small micro merchant Jing Dong also want to take good care.

How to balance the quality of goods and benefits, Jingdong is still exploring.

Ali: Large data Triple Gate

Ali has been emphasizing corporate responsibility, in the road to fight a clean ride.

The first World Internet conference seems to have become the electricity business vote Heart, Ma Yun also took the initiative to mention the problem of fakes, he said to solve the problem of fakes can only rely on the Internet, because online can quickly find out who is selling fakes, production fakes, the police can immediately follow up.

Alibaba's chief risk officer, Xiaofeng, said Ali's large data-counterfeiting model could be fished out of 1 billion-magnitude online merchandise from the triple-keeper fakes.

Through intelligent identification tracking, data cross analysis so that large data fraud can be traced to real-time analysis of data speed of 100 million times per second, this is the first heavy door.

The time consuming force keyword search upgrades for the syntax semantic analysis, plus the picture algorithm technology real-time scanning, can realize the whole network data monitoring and the retrieval processing quantity 200 million above each day. When 16 dimensions of data such as product text, picture description, trading, consumer evaluation, or even social media data are recorded and analyzed, the behavior of the dummy is tracked and becomes nowhere to be hid.

Strict open shop real-name system coupled with the mysterious purchase of a series of dynamic static management systems, the success of Ali large data fraud second door.

Taobao open the real-name real-name need to undergo a full 18 audit procedures, is insane, random gestures to take pictures, holding local newspapers to photograph is nothing, it is said that the future will gradually develop face recognition and texture features database.

Ali also set up a total of more than 7000 people's intellectual property protection management team, composed of company staff and volunteers. As of November 2014, Ali through the "mysterious buyers" to carry out the purchase of a total of 62783 batches, involving food, health products, clothing, footwear, small household electrical appliances and other 28 industries. Everyone store please treat your every customer, because you may be "mysterious buyers" at any time to patronize, inadvertently will recruit.

Ali anti-counterfeiting mode of the last heavy door is the linkage, including the brand rights of people, government departments, such as the electric quotient of ecological participants to achieve offline hit. 2014 as of December 12, Ali has been linked to all over the public security organs, cracked 18 counterfeit and sold fake cluster, end off more than 200 dens, arrested suspects nearly 400 people.

Ali Trading closed Loop The biggest value is to obtain users, merchants rich data, large data can become the most powerful umbrella, because it makes fakes nowhere to hide.

The problem of fakes is particularly sensitive to listed companies, which is sad because the US market demands for more stringent goods.

Rochangping's book "The Iron Record", and the electric business fraud record has many similarities. This one I only say a little, to Ali led by the electric dealer anti-counterfeiting achievement is remarkable, let a person unavoidably produce fake want, Rochang level name report Tienan, let people seem to see completely anti-corruption hope.

More than a few Rochangping report is a good thing, more than a few electrical business is not a bad thing, but outright counterfeiting can not rely solely on the electrical business enterprises to achieve.