You should learn about Weibo marketing

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Let us look back on the Chinese market, we are not difficult to see the shining Star-Weibo marketing!

Gradually, over the past three years, Weibo seems to have faded out of the people's view, by something to replace, but it can not be denied that microblogging marketing the heyday of the time to bring the benefits of enterprises, so many large and small enterprises have started this marketing approach. The problem arises, there are always people who succeed and some lose.

Let's take a look at the four features of the so-called Weibo marketing:

1. Directness: I think this is the biggest feature of Weibo, will you think of the words or your new products through micro-blog directly to show in front of people, you can better obtain people's trust and interest.

2. Immediacy: The astonishing spread of speed and spread, so that microblogging information can be in a short period of time to form a fission transmission. We know that in the micro-blogging sector, speaking of the speed of transmission, we first thought of the Chinese Red Cross, in the open Bo two days a short period of millions of fans, comments are soaring 20w, imagine, if your business to achieve this point, the brand effect can be said to be ahead.

3. Interactivity: I think this is a very important feature of Weibo. Regardless of your opinion right or wrong, regardless of your product quality is good or not, since you show up, the public has the right to comment, everyone is a disseminator, is also the audience, enterprises to seize this interaction, the delivery of brand information.

4. Precision: The general concern you micro-bo are for you or your business products interested in, that must remember, this is your intention to customers, if the maintenance is good, that is loyal customers.

So how to do a good job of microblogging marketing? How to make use of these characteristics of Weibo? On this issue, the author summed up the 5 points, as well as the solution to the 5 point of the way:

1. Create high popularity microblogging. The most important! Someone asked: How to build? First of all, you have to find out which groups are your target customers, clear goals, grasp the heart of the target, expected to resonate. As I wrote in one post: There is a debate that resonates! How to find a customer? It's easy to go to your competitors or bloggers like your blog and attract his fans to your microblog. Remember, this is not opportunistic, it is the manifestation of strength.

2. Create the official popular microblogging. One of the ways I'm advocating here is transformation. To explain this is to use personal high popularity Weibo to transfer to the official microblogging, because the first we know that you capture the hearts of customers, customers are interested in you, then the next step is from the official microblog to the trading interface. But the need for doing this is: Hold on!

3. Generate product interaction through Weibo. Through certain means, activities, to increase popularity. No one came in vain to buy your things. People always have cheap heart, some appropriate activities to promote product promotion and corporate Word-of-mouth publicity. Why not?

4. Maintain the company's existing customers. This refers to the interaction above. Must reply in time, do not neglect, the people who win.

The author also summed up the microblogging marketing two points "not":

1. Personal microblog advertising is not advisable.

2. The official micro-blogging campaign should not be confused.

In short, the core value of Weibo is: to enhance the stickiness of fans, to show personal charm.

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