You small webmaster This side to see the county local station four recruit year earn 1.5 million

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discuz! Enthusiasts April 15 (text/webmaster Ahan) Today a webmaster very excited to communicate with me (in order to avoid advertising suspected, here omitted site name and name), originally he in a county in western Hubei a local station is expected to make more than 1.5 million this year, the site has become the first local life portal network, Traffic and popularity far outnumber local government websites and media sites, and government departments compete with local companies to work with each other and prosper.

When the webmaster was talking to me, all permeated with success and joy, because he was an ordinary junior high school teacher, and then resigned full-time to do webmaster, has been insisting for more than 3 years, now Kungfu is not negative, that year Shong won the return of--160 square meters of commercial housing and more than 200,000 of the car as well as in the local small famous, All the Chinese should have had. This is afraid to be a lot of webmaster envy envy hate it.

Such a dwelling in the adjacent remote less than 180,000 of the population small County local site IP is not less than 20000, daily average PV no less than 50000, the forum at the same time more than 4,000 people online, a year to make more than 1.5 million yuan. As a two-level domain name of the commercial web site can achieve such a result is difficult, even can be called a miracle, in the history of Chinese Internet is a classic, its successful experience is worthy of small webmaster learning.

I. Content is king: Local content is the best original

"The cornerstone of the media business must and must be the content, the content is everything," said Redstone, president of Viacom (Viacom). Redstone's "Content for the King" theory can be regarded as classic, the media or media people are familiar with this profound truth, no one in the industry do not know such a famous aphorism.

The "first rich" webmaster also know the profound truth of this famous quote. He told me that when he first started to do the station, he had no experience, just know to collect news every day, but no effect, IP traffic less than 100 per day. Later in an expert's guidance, he finally precipitated down, spent six months to enrich the site content, only to do local people care about life service information and local news, six months after the daily average IP traffic reached more than 8,000.

Although after half a year walk, riding a bike, to the hard work of the motorcycle, but the webmaster did not complacent, but more motivated to do content, countryside, running units, into the enterprise to collect the latest information, Shong for image processing and text choreography, after six months of efforts, the daily average IP traffic reached more than 13,000, Business volume reached more than 100,000.

The webmaster told him to see when he said: insist to do local content, people just like, also need, now the disadvantages of the major portals in the localization, so I now the station is the first local life portal network, go where no one does not know our site and my own. ”

Two. Channel wins: The network is the traffic is the advertisement

Reciprocity is the traditional virtue of the Chinese people, whether in politics or business, connections are resources, is wealth. Politicians and people to be able to have the possibility of a favorable geographical and other. A report on the Internet in 2012 said that the North drift tribe found it more difficult than in Beijing to find a new venture, the reason for this was the lack of connections, and then the group returned to Beijing again.

"Where do you go as long as one introduction you are to XXX network, although not usually dealt with, people can know you, that success." If, you say your website, people do not know, then don't talk about. The stationmaster said confidently.

But the network, this is not 1:30 will be able to do, officials in its position is also 352 years. How to establish a network, rely on peacetime, more rely on the site's usual popularity accumulation, some people pulse Foundation, that is wealth, natural wealth also come quickly, easy to ... If you don't have connections, you have to build connections. This is the webmaster told AH see.

Such network channel Marketing is a local station has to consider an effective way, especially as a small webmaster in the entrepreneurial stage, a variety of resources, not easy to get quickly, in addition to honest person do content, in the relationship should be able to make a difference. As the webmaster told him in one case: An enterprise boss originally did not want to advertise, but the vice president and its relationship is better, finally in the vice president of the next year to do nearly 20,000 yuan of advertising, and later this Mister and webmaster became a very good friend, along with the introduction of his friends in the business community, the volume of more and more, More and more friends.

With cooperation, your circle of contacts will be more and more wide, more and more optimized, your starting point will be more and more high, your website and profitability will be more and more helpful.

Three. Reverse thinking: The art and skill of learning website hype

The definition of reverse thinking, I think we all understand that as long as 100 degrees, various interpretations of various cases are everywhere. But the webmaster's reverse thinking is different, he thought that "litigation is possible." "For example, our Chengguan accuse us of violating his right to reputation. Litigation, we are won, the court did not dare to sentence! This once-in-a-lifetime opportunity, you do not seize, more stay when?!

Sometimes you should insist on or adhere to, such as the Public Security Network supervisor, often use the jurisdiction of the job for others to open the door, sometimes, as long as not to hurt the interests of the website, can promise, but sometimes, you insist on your just stand. Remember one, be flexible, not absolute. Everything should be around the interests of the site to seek development! Look to the future! First, lay the groundwork, the ambush pen.

"For example, my site recently reflects the strongest security issues with the theft of batteries," the webmaster told him. At the beginning, the police network supervisor calls us to delete the post, we will insist on justice, that this problem, we can not delete, because I have been stolen, and this is the people reflect the most real problem of people's livelihood, You should actively solve the case and crack down, rather than fear the people reflect the problem. Moreover, the most direct interests of the public, you suddenly disappeared, netizens will certainly think that the public security and we have no son problem, or you have no child problems ... Clearly delete the strong relationship of the post, then, show that they will always pay attention to the development of public opinion ... The network supervisor also had to say, that is so, strengthens the concern, cannot the public opinion one-sided ...

Honest person do things do content is certainly not wrong, is the basic rights conferred by law, but sometimes also have to use the skillful force back. In justice once again must suppress evil, in front of the power not to fear, even if the lawsuit to lose money are can, also be a hit advertising, earn enough eyeballs on the line.

Four. Keep the bottom line: The red thread can not step forward the positive energy

Recently, the network "dozen yellow sweep not" swept the country, purify the network environment, healthy netizens mentality this is common aspiration. When doing the station must give oneself draw a few red lines, absolutely can not cross, not the more thunder half step, otherwise will fall into the abyss.

In addition to breaking the law, there are political-related information must be cautious, related to the survival of the site, this is fundamental; individual attacks are absolutely impossible, easily lead to personal contradictions and lawsuits, even the unit leadership, can not name; Anti-corruption information should not be stained, "we are not anti-corruption sites, not CCDI sites, You are involved in the local people and things, others can through a variety of relations with you, "petition class can not get involved," to Beijing to complain about the bad, you a fart small folk website can be done? If the public opinion is big, also some people want to engage you "; The Government of the party Committee should vigorously support the major policies, not with the government to do," against the dry, You're asking for a dead-end.

Do stationmaster is in order to make money, medium and small stationmaster has not reached the point of philanthropist, therefore, must be a place of the station, do not step on the red line, cross Red line will be out. Small and medium-sized webmaster must keep in mind the above advice.

Finally, the webmaster told him, in order to pack their own, ' sell ' a good price, improve bargaining chips, earlier this year, the loan replaced a more than 400,000 BMW BMW 320i. The webmaster said, "Let others feel xxx network in recent years, the strength of ... Don't buy your account, so this year's goal of earning 1.5 million is guaranteed. ”

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