You will operate WeChat? Do not tease me

WeChat 5.0 version of WeChat public number folded to the subscription number and service number, many media people are very lost. This topic is more macro, I will not mix, talk about how I operate the public number, these are my experience in the actual operation of some experience, there must be some imperfections, but perhaps to everyone Some inspiration: You can not change the macro mechanism, but you can focus on the product (WeChat public number), think about how to do a good job of content and user interaction.

As Internet practitioners, especially PMs and designers, there is a need to remain sensitive, curious and deeply thinking about new things. The original intention of applying for a public account is to learn to think about product logic, because only continue to use, to try, will understand why such a design, is not there is not enough convenient and perfect place. In addition, but also because they usually pay more attention to product design, promotion of the operation of the product contact is relatively small, hoping to take this opportunity to enhance product operating capacity, the paper eventually come to a conclusion, must know this to practice, only practice can be out True knowledge.

Marketing

l topic marketing

The essence of marketing is to create differences, there are differences only spread point. To promote their own WeChat public number need to paste two-dimensional code, but WeChat public number has tens of thousands, how to make their own two-dimensional code stand out? Then see other people's two-dimensional code is static will not move, so I decided Let my two-dimensional code to move (see the dynamic click here: http: t.cn/z8cvvi7), so suddenly and others are different. Other people's two-dimensional code is not enough, my two-dimensional code should be enough enough fun enough. So with the following two-dimensional code, I spread in Weibo, someone replies: "a very two-dimensional code, it taught us not to focus on the gun, optimistic about their own birds ..." So as long as your Things are interesting, with topic, someone will help you spread. I posted this two-dimensional code in a BBS forum, played a "ridiculous" title to attract the eye, the result actually received more than seven hundred replies!

l event marketing

For example, WeChat 5.0 hit the plane when it came out very fire, I know who answered the WeChat 5.0 in the plane who is playing the game, a few hours to get hundreds of agree, I quickly organized WeChat inside the aircraft Skills and other issues to make a topic, and in the know which prompts attention and reply "gossip" to learn more about the gossip behind the plane, so as to put a lot of people who are interested in this issue of drainage in my WeChat. This time to test whether you are sufficiently sensitive to the incident, whether it has good execution.

l channel promotion

The above two-dimensional code is easy to attract the eye, but can not express some of the content of my WeChat public number, so I designed the following public number, the same requirements different. You can see the two-dimensional code reads "good design, more love," there is an iPhone on the edge of the mobile phone smile symbolizes love, light bulb symbol of creativity and inspiration, cell phone logo shows concern for the mobile Internet, On the right is the ape-man who holds the tools. The metaphor uses tools (thinking) to make apes evolve from animals to humans in the hope that they will inspire people to think about design and experience, make good designs with love, and evolve together.

I sorted out a product manager must-read book series and then uploaded to the network disk, including QQ group sharing, and even group mail. Fat group email wording is very important, otherwise it will be masters masked out, there are two points to note: First, your things really help everyone, the second is the wording, how to express this thing is helpful to everyone, not Blindly promote themselves. I add a watermark to the PDF footer. Add the beginning of the text watermark, and later found that simple text can not cause visual stimulation, to add some small pictures. Including the wording also constantly revised, the initial version of the user told me to pay attention to my WeChat public number What are the benefits, and then think about this is entirely my own point of view, I hope he focus on WeChat, should empathy, tell him What you want (what must be what he is interested in) just focus on my WeChat. Although only adjust the structure of the sentence, although it is a meaning, but it is a change in the mode of thinking. Is through this way continuous iterative changes. In Geek Park, Titanium Media and other technology media articles, as well as my own microblogging background, personal introduction or email signature will be affixed to the two-dimensional code or micro signal. High quality articles can also bring a wide range of users. Although other channels can not bring a large number of users within a short period of time, this is a steady stream of processes that add up to less.

User interaction

Attracting users is only the first step, is the foundation, to attract users, but also with good content and interaction to truly retain users, this is a long-term process, but there are some tips to follow. Personally, I use the WeChat as a product and treat the fans as their own users and friends. Personally, I personally prefer to call them my users, not fans because the name of the fans feels like he is looking up to you. But users are equal.

l value each user

The movie Sushi God said that if you like your job, you will be tireless and feel fulfilled and satisfied from the inside. Each raw material you will choose the best, every process you will continue to think about how to do better, to bring the user more perfect sushi. In fact, the product is the same, you reply from a large section of the user, from reading, recognition or even challenge your point of view, you will be satisfied. Before I published an article on a technology website, some users do not view some opinions, at midnight I made four proposals, more than 1,000 words, the wording is also very unfriendly, I was very angry at the beginning, that The other side provoked me, immediately refuted one by one. Then think about it, in fact, they did wrong, others at midnight to give you suggestions, whether right or wrong, you should calm down and think about it. Not to mention my point of view is not necessarily correct. For the user's message I will try to do every user will be back, if fans can not do too much have to read, and unified interpretation of their views have been seen. Especially a large paragraph of text reply, when I saw it was very touched. You know, the phone is very inconvenient to enter, but the user input so much text, is to your approval, or to your heartfelt advice. When I found the user made a duplicate message (which usually meant he was boring), I joked to him. When some users upgrade iOS7 lost some WeChat expression, I find the download address sent to him. Timely feedback on the user's voice. Because WeChat backend restrictions: the computer must log in, so they reply and I am not in the computer next, I set an automatic reply, so that they can have the urgency to privately trust my microblogging, because the microblogging anytime, anywhere with a mobile phone can on.

l highlight personal style

The media website will try its best to remove the personal style, but this is precisely the biggest feature of the public number operated by the individual: tell them your personal thoughts, status, etc., so that the user feels that there is a person with personality in front of himself. This is an era of lost faith, users and consumers of this era are eager than ever to be recognized. This is why more and more merchants, like sea fishing, Huang Taiji, three squirrels and nuts, have succeeded because of their excellent experience. This is the general trend of the times and society. Everyone is already tired of the cold, insensitive sets of phrases such as "Your opinion we have already recorded, thank you for feedback," the official replies. For example, the last rainstorm in Hangzhou, I push the end of the article to remind everyone on the road deep water, home to pay attention to safety. Although this kind of reminder may not be of any practical use, they can sense that someone cares for them. He readily follows a micro-signal and receives a warm reminder from someone who has never met before. The heart is warm.

l exceed expectations

Some time ago in WeChat engage in a book delivery activities, said to them I personally like the "simple first", interactive design. Later, after screening out the list, an additional set of colored tail clips and an additional postcards for each person were added, which added surprises to my time and money costs. Later, after the end of the activity, there was a friend who knew and paid attention to my WeChat and asked: "Excuse me, did you still have the" supremacy "presented before? I am very interested." Although the activity was over, I still bought it separately One for her! If you spend a few bucks to make this friend feel very satisfied, why not? This and the old Luo Bu phone to enthusiastic friends brush hammer OS is a reason, of course, I was later Just think of both similarities and differences.

l create suspense

In fact, there are many postcards worth mentioning place. First of all, this is a very interesting WeChat scraping card postcards. I wrote my own wishes on the green WeChat voice postcards of the postcards (because they are known through the WeChat, therefore, they use WeChat bubble postcards) See, I feel like buying a lottery with suspense. When I was writing my blessing, I was wondering what kind of postcards I received to surprise me. And then constantly thinking about each user is a unique individual, to give them a unique experience. Postcards, postcards 0 I have painted into the emoticons, in the postcards to write from the "you guess how many" kilometers away from the blessing. Because everyone and my space are different, so they can feel my postcard is dedicated to him. I wrote my name at the end of every postcard, in fact, to tell them that I am a surname and named behind the public number. After I send it, I will tell them to make them look forward to it. This activity is quite successful, many of my friends who received postcards are enthusiastically reply to me: "Wow, quite interesting, at this moment of mood: small Fortunately, really do not think so strange to receive a stranger gift ~ Believe the world is full of love. "A friend said that when you are in a bad mood to receive your book and postcards is really warm, and even people are not willing to scratch off. You see, you took the time to do something, but brought so much warmth to others. In fact, what they do not know is that they have also brought me happiness. It is a great happiness to see their work achievements recognized by them. Create suspense, is to make everything fun. Including the use of WeChat itself some egg to interact.

l concerned about the details

The details are actually very important, although many details you have done, but the user does not know your consideration or the story behind. The original postcard was originally posted in the book, but I specifically put an envelope or bag for each postcard. Why? Most of the fans did not know it and thought I could do it for free. In fact, I was worried that the scratch coating on the card was hanged in the process of logistics and transportation, completely affecting the mood when they received the card. All my articles have to be sent to my own test, from the title, wording, typesetting, picture selection, etc., every detail of every effort to achieve the best, all will be sent to their own mobile phone preview, and sometimes An article to send yourself more than ten times. Do not use too many pictures, pictures do not affect the reading experience as much as possible to avoid loading time users give up halfway. In the article which made a cool map, and the theme of the article, so fans are more willing to see, first of all, the picture to attract the eye, the next is the quality of the article. Highlight the key points in the article, the article is too long sometimes the user will be interrupted by a variety of things, not necessarily patiently look at this time to highlight the key programmatic words and important sentences through the bold font, Out, save user's time.

Finally, do not treat them as fans, treat them as friends, everything is much easier, and you can be happy too.