Youdao dictionary + Cloud notes, work products to make money is not a dream

A few days ago, in the "Mobile Internet" tool "revolution", this paper focuses on the predicament of tool-type application: Most of them have low technology threshold, no content inheritance, no social attribute, and high replicable substitution in function, which makes the users no longer happy with the product. Products are therefore difficult to grow up.

How to Live is always the most concern of the enterprise. This year I checked, great aunt and Super timetable these 3 star Tools app's explorations are often mentioned: I check out the money recently, do the Electric business Shopping guide has a natural advantage; Aunt positioning women's health, transformation of the vertical community; The super curriculum started with a matching course and later upgraded to a social application.

These three apps have one thing in common, are small team entrepreneurship, in a particularly fragmented market, to meet the rigid needs of users, do not need billions of users can also live well. But those users of the scale of the app has long been the commercialization of the process is more bumpy, such as Sogou input method, but also in stones. Sometimes large volume is also the worry of happiness, because the whole body is led.

NetEase Youdao in the afternoon to do a commercial progress media communication will, Youdao Dictionary general manager Bauta and Youdao Cloud notes product leader Shangwei Airlines to do their own product sharing. Like a dictionary so there are hundreds of millions of of users of pervasive products, what to do to make the commercialization more clearly? Like a cloud note such as the Chinese intellectuals of the work/learning products, how to plan their own commercial path?

Youdao Dictionary has achieved profitability, there are 4 commercial routes

According to Bauta share, Youdao dictionary users up to 380 million, day active users 11 million, monthly active 60 million. By the third quarter of 2013, Youdao dictionaries have been profitable. One of the biggest is advertising, featuring professional translators, online education products and payment platforms that will land next year.

Youdao dictionary may have netease the most can sell advertising talent: ① Even if you do not open the browser can also use the dictionary screen to look at the word in such a way to see ads, selling words like Baidu's keywords are endless long tail; ② The dictionary's search term into more content platform, including studying abroad, reading and so on, these columns and advertisers to cooperate ③ search words will be used to show the map, from the Advertiser's content integration as the main body ... This is the premise of not compromising the user experience, advertising and product content highly integrated.

Youdao Dictionary of Artificial translation is a bright spot, because the huge user base, Youdao crowdsourcing mode of artificial translation platform has become the market's largest channel brand, because Youdao dictionary users use Youdao artificial translation is a logical thing. At present, artificial translation of the monthly sales over 1 million, service over 100,000 customers, profit margins for the traditional translation of twice times, more for repeat customers.

Youdao Cloud Notes freemium mode, do a powerful free version

Freemium is the most popular free + value-added model, and basically all internet companies that provide software services are doing so. Shangwei believes that continuous function/experience innovation, providing a powerful free version can expand the size of the pyramid, until the overall absolute amount of increase, as long as 1% of users willing to pay a cloud note can be profitable.

Youdao Cloud Note now has 20 million users, it has been held aloft the free strategy to help him in the Chinese market to attract users, because the main competitor Evernote is particularly eager to users at the outset to pay for its products.

As an old user, I am more concerned about the product of the cloud notes. Cloud notes have a lot of envy of other products UGC, but they are very difficult to produce value, because the content is private static not to share with others, and knowledge does not flow is not valuable. In the knowledge generation, transmission, exchange of this cycle, Youdao cloud notes only completed the first step of content production, how to let the contents of the cloud flow up to do a good job of matching, through circulation to generate value, this is the way cloud notes need to consider. My advice is to learn from NetEase Cloud Music, join the media and community elements, platform, media, community Trinity.

Yes, I just upgraded the Youdao cloud notes to the 3.5 version found that the boot page selection of the Tiger Sniff article screenshot, praise A! Finally, a piece of advice from Shangwei Airlines: individual entrepreneurs and first time entrepreneurs, never touch a personal cloud.

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Youdao Cloud Notes launched 3.0 new User volume Breakthrough 8 million "responsible editor: Wang Chengcheng TEL: (010) 68476606"