Youdao dictionary business has realized profitability

Absrtact: November 19 Afternoon news, NetEase's subsidiary Youdao announced today, Youdao Dictionary business after two years of commercialization attempts, has realized profitability. In addition, another flagship business Youdao Cloud notes will begin to try commercialization, the future model is mainly determined

November 19 Afternoon News, NetEase's subsidiary Youdao announced today, Youdao Dictionary business after two years of commercialization attempts, has realized profitability. In addition, another main business Youdao Cloud notes will begin to try commercialization, the future model is mainly customized services.

Youdao Dictionary was originally a 2005 NetEase group within an entrepreneurial project, since then independent out as a subsidiary. Youdao Cloud Notes is Youdao in 2011 launched products. In addition to dictionaries and cloud notes, the Youdao also includes the price of the plug-in "Hui-hui shopping assistant" and Youdao Advertising Alliance two business.

According to the official data, Youdao dictionary Current user number is about 380 million, Youdao Cloud notes for 20 million.

About two years ago, Youdao dictionaries began experimenting with commercial attempts such as advertising, value-added services (such as professional translation, off-line dictionaries). Youdao Commercial Products Vice President Bauta today to the outside world announced that the way notes have now realized profitability. According to his introduction, Youdao dictionary about 75% of income still comes from advertising. Professional translation and other value-added services, more than 100,000 customers, the monthly marketing amount of more than 1 million, year-on-year growth rate of about 200%.

Bauta that the domestic user's habit of paying more and more mature, so still more optimistic about the future of the dictionary in value-added services business prospects.

According to the introduction, Youdao in the first half of this year has begun to consider the introduction of online education products, the direction may include web-based courses and learning efficiency improvement tools, etc., is expected to be launched early next year will be new products.

At the same time, the Youdao cloud notes are also beginning to explore the commercial road, mainly including advertising and user pay to purchase additional storage space. According to the way Cloud Notes product leader Shangwei Air said, Youdao Cloud notes the future business model is mainly targeted at small groups of people to provide customized services, such as landscaping packages, custom editor packages, Office integration packages.