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Tencent QQ to get 10 million users spent a year 04 months, and Chengdu Fruit Technology Co., Ltd. (hereinafter referred to as fruit) in less than a year time to achieve this goal. In the Internet arena, the myth of speed continues to unfold.
In mobile games, mobile phone reading and other applications in the way of today, the fruit has opted for a narrower path: mobile phone photo + sharing. Because the product positioning accuracy, users gather quickly, in the online four months, the company has been favored Angel investment.
Fruit Company was founded in 2010, Xu Xian as CEO, Xu Xian as Chief technical officer, Guorui responsible for market operations. But their relationship is very unusual. Xu Xian, Xu Xian is a brother, born in photography family, two people from small to digital technology has a special interest, and self-study of programming. Guorui is Xu Xian's high school classmate, its founder of a video site in 2004 finalists the country's top five video-on-demand website. The venture is also the fourth time for his brother Xu Xian to start a business. Investment fruit of the Jingwei venture in charge of the evaluation, very appreciate the fruit of the entrepreneurial team portfolio: Entrepreneurial experience, there is technology, clear division of labor.
Recently, "Daily economic news" reporter came to the Chengdu High-tech zone, Tianfu Software Park, "entrepreneurial field", to the quality of the company site visits. Meanwhile, Xu Xian told reporters that after the Mid-Autumn Festival holiday, the company a mobile phone camera program Camera360 from the Apple Application Store (app stores) harvested 450,000 new users. The figure not only enabled the Chengdu High-tech start-up company to win the App Store America free photography Application Championship, but also boarded the U.S. free software seventh place, more than the "Angry Birds."
"We have always had a restless heart. "The 32-year-old Xu Xian laughs that this is his fourth time to start a business, but hopefully not the last."
4 days to harvest 450,000 Apple users
Chengdu Citizen Xiao Lin once on business trip, see the sky appeared an unusually beautiful cloud, she quickly open the phone Camera360 software, choose "mildly hdr" effect to take this view, and then press the "Share" button, this photo is sent to Xiao Lin's microblog. When her friends learned that the photo was filmed and shared by mobile phones, they also downloaded and used Camera360.
It is reported that fruit in the Mid-Autumn Festival this year, in the App Store launched a limited time promotional activities, in September 8 ~ 11th, the original 0.99-dollar Camera360 is available for free download.
"One is the mid-Autumn Festival feedback users; second, we want to test, in the absence of publicity, what kind of download can be reached." Xu Xian said the numbers Apple provided proved their strength, surprisingly well: in the 48 hours after the event began, Camera360 downloaded more than the world's first-ranked photo-sharing application Instagram, the top U.S. free photography application rankings, At the same time occupy a number of areas of free photography applications first throne. At the end of the event, Camera360 to the Apple Store in the U.S. Free software list, the best results have rushed to the seventh place. At the end of the campaign, Camera360 added 450,000 new iphone users, 40% of them from the United States.
The successful entry into Apple's App store is only a recent achievement in fruit, and before that, the company has won a reputation among Google's Android users. Camera360 in the second week of the Android Market, the first in the entertainment software, which currently has more than 10 million users and more than 2 million active users a week. "And we didn't spend a penny on that. "Xu Xian said.
An hour to impress investors
Xu Xian, Xu Xian Brothers from small to digital technology has a special interest, and self-study of programming. The Tsui brothers developed and launched their mobile photo software Camera360 in May 2010, four months later, when they won the first Angel investment from a professional organization.
Jingwei Venture Vice President Juhaibo told reporters, investment fruit of the process is quite legendary color. In August 2010, he noticed that many of his friends in the industry were talking about a mobile phone that was very popular in the Android Market, which not only provides a variety of photo-style processing for mobile users, but is also easy to use. Subsequently, Juhaibo visited the fruit Company, and Camera360 the future is very optimistic.
At the time, the innovation workshop, founded by Google China's former president, Kai-Fu Lee, also sent an invitation to the fruit, hoping that they would move the team to Beijing and enter the incubation system of the Innovation Factory.
For a grassroots entrepreneurial team, this will not only mean resource support, but also access to technical, management and marketing coaching.
But Xu Xian told reporters that they are more willing to stay in Chengdu, one is "more than 30 years old, do not want to drift outside"; the second is the Chengdu High-tech Zone management committee to their support is very strong.
Hesitate to accept the invitation of innovation Workshop, Xu Xian in Beijing saw the founder of the Jingwei, Zhang Ying, the two sides talked about one hours, Zhang Ying on the spot: "Cast!"
Moreover, Zhang Ying told Xu Xian, accept Jingwei investment, fruit can stay in Chengdu, independent, free development. On the same day, the two sides reached an agreement on investment cooperation.
Having got the angel investment, Xu Xian and his team were more steadfast in their minds and went back to Chengdu to refine their projects. At present, the company has nearly 200 square meters of office space in Chengdu Hi-Tech Zone "Tianfu software venture Field".
According to Chengdu Tianfu Software Park company responsible person, according to Chengdu Software industry development Planning, September 2007, in Chengdu Hi-Tech Zone Management committee support, Chengdu High-tech investment group contributed to create a total area of more than 10,000 square meters of "Tianfu software entrepreneurial field." After 4 years of development, the incubator was developed by the original 八、九家 on the scale of nearly 50 people in the hatching team to now hatch more than 100 entrepreneurial teams, nearly 1000 people.
"We only know there is a gold deposit ahead, but it's not clear where the exact location is." Just trust your judgment to keep moving forward. Xu Xian laughs that there have been many failures and the desire for success is more indifferent. Entrepreneurship Watch "Addiction and forbearance" of successive entrepreneurs
Fruit's three founders had more than two entrepreneurial experiences, but they were not typical "serial entrepreneurs".
In foreign countries, the continuous entrepreneur "serialentrepreneur" often refers to after the first successful business, once again, or even many times to restart the entrepreneur, while in the country, successful, well-known continuous entrepreneurs are rare, most of the entrepreneurs in the success, or always in charge of their "Empire"; Or retire from the lake. The domestic most famous serial entrepreneur when several hanting, he successively (participates in) the founder Ctrip, such as home Hanting three companies listed separately in Nasdaq, and became the industry leader.
Hanting the reason for his non-stop entrepreneurship boils down to: China is such a good market, (not entrepreneurship) is like the face of a great spring not spring outing, it is wasteful.
The same "entrepreneurial addiction" Xu Xian said, the reason for entrepreneurship, because of "never law-abiding obedience" personality.
From the personal MTV Video studio to digital wedding photo studio, from color two-dimensional code to mobile phone camera application, it is not difficult to see Xu Xian entrepreneurial Main line. The common denominator of these projects is: the use of the latest digital technology, dedicated to providing consumers with personalized consumer services. From the time of entering the market, all belong to forerunner. This means that entrepreneurs need to test and nurture the market at the same time, but also to withstand the imitation and competition of the successor.
This time, Xu Xian and his partners are on the road again, and he admits that his grasp of success is "knowing that there are gold mines ahead, but not knowing exactly where they are". Perhaps, Hanting's experience will enlighten the entrepreneurs who fail repeatedly: when sinking to the bottom, don't worry about drowning, but like diving, look at the water through the bottom.